RECENT ARTICLES
  • Is "Virtual" The New Reality of Spa Sales?

    by Cailley Hammel February 2017

    Virtual reality is one of the biggest movements in technology right now, largely due to its simple premise: Just put on a headset and you can be transported to a whole new world.

    Naturally, VR perfectly complements the gaming industry — its inherent qualities, like first-person perspective and the ability to look in all directions, blur the line between reality and the game world like never before. (It's no surprise that VR headsets were the hot item for Christmas.) At the same...

  • February 2017 New Spa and Pool Products

    by AQUA Editors February 2017

    We know what you were thinking — “What’s new around the industry this month?” Well, we got you: there’s a steel swim spa, a new phosphate remover, an artificial rock jumping stone/waterfall combo, a sauna and more. Scroll down for more.

    Diamond Spas
    Diamond Spas' Stainless Steel Swim Spa...

  • Conserve and Protect: A Close Look at the APSP-13 Standard

    by Barrett Kilmer February 2017

    Early in 2016, as Californians braced themselves for another hot and dry summer, the clouds opened up and rain poured on the state, temporarily easing the squeezed water districts who had threatened homeowners with backyard pools. Fall brought further relief, buoying hopes that a good rainy season could even bring the historic drought to an end, at least in the north.

    But for Dan Johnson, a builder and consultant in Sarasota, on Florida's water-wealthy Gulf Coast, the rain did...

  • Tracking the Elusive Business Loan

    by Phillip M. Perry January 2017

    Thanks to a strong real estate market and rising interest rates, banks are more eager to lend than at any time in recent memory. Business borrowers, though, must lay the groundwork for a successful loan application by improving cash flows and initiating communications with bankers long before money is needed. Smaller banks can help fill the gap when larger ones refuse...

  • Taylor Technologies Partners with Blake Sales Associates

    by AQUA Editors January 2017

    Taylor Technologies, an industry leader in the development and manufacturing of water test kits, reagents and test strips, is teaming up with Blake Sales Associates, Inc. Located in Vista, Calif., Blake Sales Associates will be serving as Taylor’s sales representative to resellers in the Western region of the United States. Until now, Taylor staff handled distributor and retail sales in the West internally. However, the...

  • Sauna Troops Win The Battle To Stay Warm

    by AQUA Editors January 2017

    An army cannot go to war without rifles and ammunition, tanks and artillery. If it's the Estonian army, it will need its saunas, too.

    On the Baltic country's list of essential equipment for martial operations, the sauna is found amazingly close to the top. That's because Estonian soldiers...

  • Spec Chem Direct Expands to Larger Facility

    by AQUA Editors January 2017

    Spec Chem Direct, a specialty chemical manufacturer that sells exclusively direct to brick & mortar dealers and service professionals, continues to growth at a rapid pace and has just moved into a new 15,000 square foot facility to accommodate its growth. This marks the third move for the Seattle-based manufacturing company.

    "The goal is to outgrow this place as soon as we can,” says president Nick Scappini.

    Spec Chem...

  • North American Sauna Society Accepting New Members

    by AQUA Editors January 2017

    The North American Sauna Society, a nonprofit organization designed to promote the traditional Nordic sauna experience in the U.S. and Canada, is now accepting new retail members.

    Members can enjoy access to tools to help increase visibility, including store signage and blog posts for marketing purposes, as well as aid with lead generation.

    The

  • The Winning Ways of Atlantic City's Pool & Spa Show

    by AQUA Editors January 2017

    I first came to the Atlantic City Pool & Spa Show (now known as simply "The Pool & Spa Show") back in 1991. Candidly speaking, the notion of a show focused on outdoor fun staged in the dead of winter struck me as somewhat ironic.

    Yet it’s an event that has also always made perfect sense in its own distinct way. The seasonal nature of the Northeast market means that industry members aren’t busy building, servicing and selling products for pools and spas. And Atlantic City is...

  • Clean, Balanced, and Ready: Pool and Spa Chemical Roundup

    by AQUA Editors January 2017

    Once water is properly tested, a prescription of chemicals is needed to leave it ready for use. Here, we take a look at pool and spa chemicals from manufacturers throughout the industry as you look to top up your chemical inventory.

    RELATED: Common Water-Testing Interferences and How to Avoid Them