RECENT ARTICLES
  • All About Alkalinity

    by APSP Recreational Water Quality Committee (RWQC) February 2017

    Balancing pool and spa water is perhaps the fundamental job of the service pro, and total alkalinity is a key parameter in that process.

  • Evosus Expands Leadership Team

    by AQUA Editors February 2017

    Evosus Business Management Software, makers of an Enterprise software program designed for the pool, spa and hearth industries, has hired David Weisong to the position of vice president of software development and Doug Evans as Vice President of Product. The company says both hires are a direct result of the company’s strategic growth plan to offer more products and enhancements in 2017 to pool, spa and hearth business owners.

    David has already been instrumental in pushing the...

  • Haviland Acquires Baleco International

    by AQUA Editors February 2017

    Haviland Pool and Spa Products has acquired Baleco International Inc. of North Bend, Ohio. Baleco International offers a wide variety of pool water treatment products, including Aquamate and Maintain Pool Pro, and also provides private labeling services. Baleco began as Cincinnati Soap Center in 1958 before adding pool chemistry in 1962. Baleco moved to its current 100,000 square...

  • Wanted: Business Savvy For the Next Generation

    by Steve Sherwood February 2017

    After 10 years in the pool industry on the East Coast, I traded pork roll for palm trees and headed to Los Angeles, opening my first company without partners or investors — which has been great, but now what?

    With your name on the lease and the business loan, you feel intense pressure. You look around, and you see some competitors thriving, while others crack and fold. Why? Under similar conditions, why does one company wither and eventually close its doors while another goes on to...

  • Is "Virtual" The New Reality of Spa Sales?

    by Cailley Hammel February 2017

    Virtual reality is one of the biggest movements in technology right now, largely due to its simple premise: Just put on a headset and you can be transported to a whole new world.

    Naturally, VR perfectly complements the gaming industry — its inherent qualities, like first-person perspective and the ability to look in all directions, blur the line between reality and the game world like never before. (It's no surprise that VR headsets were the hot item for Christmas.) At the same...

  • February 2017 New Spa and Pool Products

    by AQUA Editors February 2017

    We know what you were thinking — “What’s new around the industry this month?” Well, we got you: there’s a steel swim spa, a new phosphate remover, an artificial rock jumping stone/waterfall combo, a sauna and more. Scroll down for more.

    Diamond Spas
    Diamond Spas' Stainless Steel Swim Spa...

  • Conserve and Protect: A Close Look at the APSP-13 Standard

    by Barrett Kilmer February 2017

    Early in 2016, as Californians braced themselves for another hot and dry summer, the clouds opened up and rain poured on the state, temporarily easing the squeezed water districts who had threatened homeowners with backyard pools. Fall brought further relief, buoying hopes that a good rainy season could even bring the historic drought to an end, at least in the north.

    But for Dan Johnson, a builder and consultant in Sarasota, on Florida's water-wealthy Gulf Coast, the rain did...

  • Tracking the Elusive Business Loan

    by Phillip M. Perry January 2017

    Thanks to a strong real estate market and rising interest rates, banks are more eager to lend than at any time in recent memory. Business borrowers, though, must lay the groundwork for a successful loan application by improving cash flows and initiating communications with bankers long before money is needed. Smaller banks can help fill the gap when larger ones refuse...

  • Taylor Technologies Partners with Blake Sales Associates

    by AQUA Editors January 2017

    Taylor Technologies, an industry leader in the development and manufacturing of water test kits, reagents and test strips, is teaming up with Blake Sales Associates, Inc. Located in Vista, Calif., Blake Sales Associates will be serving as Taylor’s sales representative to resellers in the Western region of the United States. Until now, Taylor staff handled distributor and retail sales in the West internally. However, the...

  • Sauna Troops Win The Battle To Stay Warm

    by AQUA Editors January 2017

    An army cannot go to war without rifles and ammunition, tanks and artillery. If it's the Estonian army, it will need its saunas, too.

    On the Baltic country's list of essential equipment for martial operations, the sauna is found amazingly close to the top. That's because Estonian soldiers...