RECENT ARTICLES
  • Want More Sales? Obey the Law

    by Mario Rossetti November 2016

    Selling is an art. It takes skill, training, time and expertise. It takes tenacity and more tenacity. Most understand this. However, many do not recognize that obeying the law can also help increase sales and profits.

    Obey the law

    I’m talking about the Law of Reciprocity. This law is a social or physiological rule of sorts that demands people give back an equal or even greater amount than they receive. In other words, people feel obligated to repay others for gifts, favors...

  • New Overtime Law In Limbo

    by AQUA Editors November 2016

    New regulations from the Obama administration requiring companies to dramatically expand overtime pay remain in legislative limbo, likely pending results of the upcoming national election.

    The new rules (detailed below) were announced in May of this year, and originally set to go into effect December 1. The U.S. House of Representatives, however, passed a bill on September 29, which would delay implementation until the summer of 2017.

    It is likely the ultimate fate of the...

  • Meet the Young Professionals of the Year

    by AQUA Editors November 2016

    In addition to the Awards of Excellence, APSP doles out an array of individual awards for the people who aspire to better the pool and spa profession. Here, we share the recipients of this year's Young Professionals of the Year Award, which recognizes forward-thinking leaders under the age of 40 who will be the voice of the next generation of pool, spa and hot tub professionals.

    RELATED:10...

  • Courage in the Great Flood

    by AQUA Editors November 2016

    Around 3 a.m. on August 13, Tara Manufacturing driver Arthur Murray left his motel room in Kentwood, La., and drove into the darkness of a torrential rainstorm. Murray had only been working for Tara for three months but had already earned a reputation as a hard and dependable worker — in fact, he was starting early because he wanted to be on time in spite of the stormy weather. When he walked to his truck, the water in the parking lot was already ankle deep.

    Traveling down...

  • 'Why Am I at Fault?'

    by Ray Arouesty October 2016

    It happens all the time: a pool ladder breaks, causing an injury; someone drowns while swimming; a person slips on the steps while entering a pool. No matter how it happens, the result is the same: a claim or lawsuit against the pool service technician. When this happens, I'm always asked...

  • Seminar Spotlight: 'How to Maximize Your Profits Using Manufacturer's Agents'

    by AQUA Editors October 2016

    For the past five years, APSP's Manufacturers' Agents Council has presented an eye-opening seminar at the PSP Expo. The program is led by veteran manufacturer representative Charlie Gunter of WEK & Associates, a rep firm that covers the Southwest and Southeastern U.S. representing numerous manufacturers and their product lines.

  • Tips for a Better Trade Show

    by Ted Lawrence October 2016

    Here we are again: Another amazing season has closed, and now it's time to start getting ready for 2017.

    Marquis Donates Six Hot Tubs to Make-A-Wish

    by AQUA Editors October 2016

    During the last week of September, Marquis donated six of its Wish model hot tubs in six days to Make-A-Wish chapters across America to help make dreams come true for children battling life-threatening medical conditions.

    The gift was the result of Marquis' "Spirit of a Wish" promotion from this past April; for every three Aquatic Training Vessels purchased that month, Marquis promised to donate one Wish tub. With consumer support from all over the U.S., 19 ATVs were sold, resulting...

  • How To Create an Effective Customer Loyalty Program

    by Cerah Gray October 2016

    Specialty retailers are always looking for ways to make customers more loyal and stop them from looking elsewhere for swimming pool and spa/hot tub products. One way of doing this is to establish a loyalty program that builds longterm customer relationships — a key part of any business plan.

    But how do you make a program enticing enough to motivate customers to return and make in-store or online purchases? Many pool and spa retailers do not know where to start or are afraid of...

  • RicoRock Purchases Waterfall Creations

    by AQUA Editors October 2016

    RicoRock, makers of innovative, cast concrete rock for waterfall applications, is pleased to announce it has purchased the assets of Waterfall Creations in Florida and is excited to integrate its products into the RicoRock family.

    “We have always admired the ready-made waterfall designs and how they are designed to be attractive but also comfortable for children to sit and play in the waterfall,” says Bruce Riley,...

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    • Which pool companies offer a guaranteed retirement and 401k? How about holiday time that increases...
    • Great article! I have been a member of IPSSA for many years and I am president of the Catlsbad...
    • I see it as a generational problem and not so much a skills gap problem. The young (millenials)...