• Evosus Employees Become 'Warriors' to Support St. Jude Children's Hospital

    by AQUA Editors October 2016

    Evosus Business Management Software sent a team of employees to jump, hurdle, climb and run through mud, with sweat and tears (both of pain and laughter) during the 2016 Warrior Dash in Sherwood, Ore., last month.

    The Warrior Dash is the world's largest running obstacle race and raises money for St. Jude Children's Hospital. The event includes 3.12 miles over 12...

  • NESPA Announces New Board of Directors

    by AQUA Editors October 2016

    The Northeast Spa & Pool Association recently inducted its 2016-2017 Board of Directors at the Association’s Annual Membership Meeting in Saddle Brook, New Jersey. The following members of the Executive Committee for the association were sworn into office:

    Irene Insignares, Cool Pool & Spa, Nanuet, New York

    Vice President
    Ronald Falcioni, Darien Pool, Darien, Connecticut


  • Shop Talk: What Are You Looking Forward to Most at the PSP Expo?

    by AQUA Editors October 2016

    Shop Talk is a new feature in AQUA in which we ask a question to a few pros from all corners of the industry. Would you like to be featured in a future story? Email

    Today's question: What are you looking forward to most at the PSP Expo?

    Jason Vaughan


  • Zodiac Sold to International Firm

    by AQUA Editors October 2016

    This morning, Rhône, a global asset management firm, announced it has acquired Zodiac Pool Solutions SAS and its global residential pool and spa business, from the Carlyle Group. The acquisition includes Zodiac's family of premium brands and all 1,300 employees worldwide. Financial terms of the agreement were not disclosed. The transaction, subject to regulatory approvals, is expected to close promptly.

    The acquisition will include the Zodiac leadership team and its high-profile...

  • Inside Chlorine's Staying Power

    by Eric Herman October 2016

    For all of the criticism and market pressure brought to bear on traditional chlorination, proponents point out that despite popular concerns and a spectrum of available alternatives, chlorine has remained indispensable for many professionals and consumers alike — a fact that is not likely to change anytime soon.

    In 1908, Jersey City, N.J., became the first city in the U.S. to apply full-scale chlorination to its drinking water. Within a few short years, other major cities including...

  • How to Tell if Your Facebook Ads Lead to In-Store Visits

    by Riker Jones October 2016

    Facebook recently launched a new metric called Store Visits, which allows you to track how many people see your Facebook ad and then come into your store. Theoretically, Store Visits metric should help you better understand the impact of your Facebook ads, but there are some caveats.

    According to Facebook: While people use mobile in 45% of all shopping journeys, the...

  • Last Day to Register For APSP Expo Education

    by AQUA Editors October 2016

    Today is the exam registration deadline for APSP University courses at the 2016 International Pool | Spa | Patio Expo. This is the last time that attendees will be able to take these courses in person this year. Click here to sign up for courses on topics ranging from construction to service to retail.

    APSP Expo Education at the PSP Expo:
    PSCC Pool & Spa Construction Course: Oct....

  • Expo Returns to New Orleans

    by AQUA Editors October 2016

    Show season kicks off again this year with the biggest and best opportunity to learn about new products, connect with colleagues, find new prospects and generally wander through an enclosed pool, spa and patio world — it's time for the PSP Expo!

    Get Scared At Expo This Year

    While New Orleans is certainly famous for


  • A Local’s Guide to New Orleans

    by Brandi McElhaney October 2016

    PSP Expo Senior Conference Manager Brandi McElhaney has a secret advantage when it comes to this year's Expo: she grew up in N'awlins. For those new to the Crescent City, she compiled this list of favorite sights, savors and sounds — consider this your guide to an awesome time.

    Taste NOLA


  • Outdoor Living: What’s Trending Right Now

    by Ted Lawrence October 2016

    We've really come a long way in the pool and spa industry.

    When I first entered this business, the vast majority of builders and retailers were selling what I call "boxes of water," or rectangular pools with hoppers and diving boards. Some would even advertise themselves with slogans like, "We sell everything from the coping on in."

    Life was pretty good, but life was simple — even a bit bare-bones. The consumer's backyard was left with nothing around it, no landscaping,...