RECENT ARTICLES
  • Mario Rossetti: Selling Value Over Price

    by Mario Rossetti March 2017

    I am often asked to help companies locate exceptional salespeople. These companies are trying to find salespeople who can create brand recognition by selling value and not price. This is a noble, but very difficult undertaking; especially in our current market conditions.

    In these cases, the companies' former salespeople had not been able to grasp the value concept as they continually complained about the high price of their products. When they persisted in comparing their prices to...

  • Quiz: Is Your Family Business Prepared for Transition?

    by Phillip M. Perry March 2017

    When the time comes for a new generation to take control of your family business, will the process go smoothly? One way to find out is to take the quiz below. Give yourself 10 points for every "yes" answer.

    RELATED: How to Pass Down the Family Business

    1. Have you established a structured plan to transition your business to a new generation of ownership?

    2. Has each family member...

  • APCs: Little Help!

    by Scott Webb March 2017

    One of the wonderful things about the service industry nowadays is the abundance of excellent, diligent workers ready to get their hands dirty cleaning pools. Finding good help used to be a daunting process of short interviews and long looks, trying to figure out if that gum-chewing kid that just walked in the door listening to the Red Hot Chili Peppers would hold up under the red hot sun.

    Luckily, finding good help these days is a breeze. There are quality pool cleaners ready to...

  • Solving Our Labor Shortage

    by Eric Herman March 2017

    It’s been the same story for years: the availability of young talent, or lack thereof, remains a vexing issue for the pool and spa industry. Our industry simply doesn't know how to draw young people into the fold.

    The issue was on my mind recently when I saw a press release about an annual competition that might hold some answers, or at least point the industry in a fresh direction. It’s called the

  • Sick Days For Service Pros

    by AQUA Editors March 2017

    In most industries, a worker getting sick or injured, while a hardship for the individual, does not pose a huge problem for the business.

    But the service industry is different. If a sole proprietor service pro can't cover his or her normal route, how do those pools get clean? And what's going to stop the growth of algae as the chlorine levels slowly drop toward zero? Ultimately, what's to stop a customer from looking elsewhere?

    This scenario is a lurking fear for many...

  • In Memoriam: Don Burns, Former CPSA Executive Director

    by AQUA Editors March 2017

    Don Burns, former executive director of the California Pool and Spa Industry Education Council (formerly SPEC, now known as CPSA), passed away early Tuesday morning from heart complications.

    In his 30-year tenure as the head of CPSA, Burns made it his mission to advocate for industry professionals not just in California, but nationwide. He had a keen...

  • Sponsored Video: S.R.Smith TrueTread Diving Board Series

    by S.R.Smith March 2017

    S.R.Smith is reinventing the diving board category with a unique, patent-pending design: the TrueTread Diving Board Series. These stylish diving boards make an old favorite new again with a modern, sporty look and exceptional launching grip. TrueTread is a durable, marine-grade, diamond-shaped composite material that stands up to salt, sun and hours of fun. Compatible with many S.R.Smith stands, TrueTread Diving Boards are an ideal upgrade opportunity.

    To learn more, visit

  • Defeating the Fear of Swimming

    by Eric Herman March 2017

    Last month I posted a blog all about the importance of addressing the all-too-common fear of deep water. At the time, I was working on a small suite of articles for upcoming issues of AQUA that, to varying degrees, deal with different aspects of aquatic safety and how the industry can approach safety from a positive standpoint. Those recent forays reinforced two aspects of safety that warrant further discussion and, hopefully,...

  • Indoor Pools: How to Clear the Air and Help Swimmers Breathe

    by Eric Herman March 2017

    A major goal for the new indoor aquatics center at the Ethel Walker School in Simsbury, Conn., was to improve the quality of the air swimmers breathe during workouts through the use of a system that pulls in disinfection by-products and chloramines from just above the water's surface.

    To that end, a stainless steel gutter system surmounted by a Paddock Chloramine Evacuator System was installed on all four sides of the pool by designer/builder Bill Drakeley of the Drakeley Pool...

  • Help Us Build Our State of the Industry Issue

    by AQUA Editors March 2017

    Update, 3/7/17: It's your last chance to fill out our State of the Industry survey! The survey closes tomorrow. Remember: Everyone who completes the survey and offers their contact information will be entered to win one of several cool prizes.

    How is the pool and spa industry faring — and where is it headed? That’s the big question we ask ourselves each year when developing May’s State of the Industry issue, one of...