• Stars of the Show: New Products at the PSP Expo

    by AQUA Editors October 2016

    This year's PSP Expo will feature more than 525 companies across 137,600 square feet of exhibit space. If your mission at the Expo is to scout for new products, you're sure to find a wealth of them in New Orleans. Below, we take a look at just some of the new developments and popular offerings you'll find in the Big Easy.

    RELATED: Our Guide to the 2016 PSP Expo


  • Tips for a Better Trade Show

    by Ted Lawrence October 2016

    Here we are again: Another amazing season has closed, and now it's time to start getting ready for 2017.

    Pleatco Crowns 2016 Perfect Pool Guy, Gal Winners

    by AQUA Editors October 2016

    Pleatco, along with co-sponsors Genesis and the National Swimming Pool Foundation, has officially announced the winners of the 2016 Perfect Pool Guy and Gal Search: Cory Eagles (Moncton, N.B., Canada) and Jennifer Del Vaglio (Southold, N.Y.).

    Eagles is from Moncton, N.B., Canada, and owns Eagles Pool Services. “Cory not only has a heart of gold, he has the work ethic of steel! Cory is celebrating the 10th anniversary of opening his own business and his success in Canada is due in...

  • How To Create an Effective Customer Loyalty Program

    by Cerah Gray October 2016

    Specialty retailers are always looking for ways to make customers more loyal and stop them from looking elsewhere for swimming pool and spa/hot tub products. One way of doing this is to establish a loyalty program that builds longterm customer relationships — a key part of any business plan.

    But how do you make a program enticing enough to motivate customers to return and make in-store or online purchases? Many pool and spa retailers do not know where to start or are afraid of...

  • RicoRock Purchases Waterfall Creations

    by AQUA Editors October 2016

    RicoRock, makers of innovative, cast concrete rock for waterfall applications, is pleased to announce it has purchased the assets of Waterfall Creations in Florida and is excited to integrate its products into the RicoRock family.

    “We have always admired the ready-made waterfall designs and how they are designed to be attractive but also comfortable for children to sit and play in the waterfall,” says Bruce Riley,...

  • NESPA Announces New Board of Directors

    by AQUA Editors October 2016

    The Northeast Spa & Pool Association recently inducted its 2016-2017 Board of Directors at the Association’s Annual Membership Meeting in Saddle Brook, New Jersey. The following members of the Executive Committee for the association were sworn into office:

    Irene Insignares, Cool Pool & Spa, Nanuet, New York

    Vice President
    Ronald Falcioni, Darien Pool, Darien, Connecticut


  • Shop Talk: What Are You Looking Forward to Most at the PSP Expo?

    by AQUA Editors October 2016

    Shop Talk is a new feature in AQUA in which we ask a question to a few pros from all corners of the industry. Would you like to be featured in a future story? Email

    Today's question: What are you looking forward to most at the PSP Expo?

    Jason Vaughan


  • Zodiac Sold to International Firm

    by AQUA Editors October 2016

    This morning, Rhône, a global asset management firm, announced it has acquired Zodiac Pool Solutions SAS and its global residential pool and spa business, from the Carlyle Group. The acquisition includes Zodiac's family of premium brands and all 1,300 employees worldwide. Financial terms of the agreement were not disclosed. The transaction, subject to regulatory approvals, is expected to close promptly.

    The acquisition will include the Zodiac leadership team and its high-profile...

  • Inside Chlorine's Staying Power

    by Eric Herman October 2016

    For all of the criticism and market pressure brought to bear on traditional chlorination, proponents point out that despite popular concerns and a spectrum of available alternatives, chlorine has remained indispensable for many professionals and consumers alike — a fact that is not likely to change anytime soon.

    In 1908, Jersey City, N.J., became the first city in the U.S. to apply full-scale chlorination to its drinking water. Within a few short years, other major cities including...

  • How to Tell if Your Facebook Ads Lead to In-Store Visits

    by Riker Jones October 2016

    Facebook recently launched a new metric called Store Visits, which allows you to track how many people see your Facebook ad and then come into your store. Theoretically, Store Visits metric should help you better understand the impact of your Facebook ads, but there are some caveats.

    According to Facebook: While people use mobile in 45% of all shopping journeys, the...