- E-newsletters - Harness the power of the Internet to drive customers
by Phillip M. Perry January 2004
As retailing — along with the rest of the world — continues on its journey toward the land of the digital, resourceful marketers are finding new ways and refining old ways of targeting customers. These days, everyone has a Web site. But electronic newsletters, in particular, have become popular vehicles for cajoling loyal shoppers into opening their wallets wider and handing more dollars over the sales counter.
Maybe you're thinking of starting...
- Salt Solution
by Barrett Kilmer January 2004
Salt has many uses around the house. Besides enhancing baked potatoes, making bland burgers better and coating the rims of margarita glasses, it can be employed in gargling, stain-removal and de-icing the driveway. Historically it's been used as currency, its taxation financed the building of the Erie Canal, and it's one of the most effective food preservatives in the...
- Service Recovery
by John Tschohl November 2003
Show me a company that has never made a mistake in serving a customer, and I'll show you a company that is in deep denial. Every company — no matter how excellent its products or employees — occasionally makes a mistake. How those companies and their employees respond to those mistakes, however, is what separates successful, customer-service-driven organizations from the rest of the pack.
Companies that are committed to service recovery know they...
- Service Industry
by Kirstin Pires September 2003
In preparation for this year's edition of the AQUA 100, we sat down recently to go over just about every detail of our awards program, now in its 14th year.
We looked at everything from the layout of the entry form to the deadlines and staff allocations for the project. And most importantly, we considered the questions we ask and the kinds of information we gather. We spent a lot of time talking about customer service — what questions should we ask so...
- Special Challenges? Specialty Chemicals!
by Scott Webb July 2003
Pretend we're at the AQUA Show in Las Vegas, where, you know, wagering is allowed. You get a call on your cell phone. It's one of your customers, and she's got a big pool problem. What's your bet. Stains. A 20,000-gallon fiberglass bowl of orangeade. Backyard pool now a backyard pond?
You might make a little money here, because each dealership has its characteristic pool problems. That's because although algae is basically algae, and dissolved iron is iron,...
- Keeping Your Employees Motivated in Turbulent Time
by AQUA Editors January 2002
Keeping Your Employees Motivated in Turbulent Times
By Ed Rigsbee, CSP
Ed Rigsbee, CSP, author of PartnerShift — How to Profit from the Partnering Trend, is a freelance columnist. His Partnering University Web site is located at rigsbee.com.
As a business owner or manager you are currently dealing with two crucial...