With the Christmas holiday but a fond memory and the New Year in full swing, it's time to start planning for the annual trek to the Jersey Shore and The Pool and Spa Show.

For over three decades this show has maintained its character as a comprehensive exhibition that, despite its size, offers a cozy and relaxed setting for networking, sales and education.

THE POOL AND SPA SHOW

Atlantic City Convention Center
Atlantic City, New Jersey

CONFERENCE
Sunday, January 22 - Thursday, January 26

EXHIBIT FLOOR HOURS
Tuesday, January 24..........11 A.M. - 5 P.M.
Wednesday, January 25..........11 A.M. - 5 P.M.
Thursday, January 26..........10 A.M. - 2 P.M.

Registration, hotel reservations, online education schedule and more available at thepoolandspashow.com

With the industry in growth mode, the 2017 edition promises to be the liveliest and most beneficial in many years.

Although the conference opens with day-long courses on Sunday, Jan. 22, the celebration begins in earnest on Monday, Jan. 23, with the Welcome Party. This year's gala will be held at Bally's Saloon Bar — an upscale venue in Bally's newly remodeled Wild West Casino.

A $20 ticket buys you drinks, games, treats and barbecue snacks amidst live music and dancing. The Saloon Bar features gaming tables, slot machines as well as beer pong tables and even a mechanical bull for the cowboys in the crowd. The fun starts at 7 p.m. and don't be late!

The heart of the show runs from Tuesday through Thursday with exhibits daily and a full slate of industry education courses (see p. 83) beginning each day at 8 a.m.

These seminars offer attendees the best way to stay abreast of advancing technologies, methods and business strategies, as well as quickly changing laws and codes. Builder, service and retail learning opportunities abound for companies looking to increase their level of professionalism.

Among the educational highlights of this year's show is the return of The Wall, a delightful, hands-on tool for understanding hydraulics and pool and spa equipment. The 2017 edition has been expanded and enhanced for an even more exciting experience.

This year there are five unique demonstration areas: heat pumps and heaters, LED lighting, electrical grounding and bonding, water flow design and energy-saving pumps.

But the real benefit of The Pool and Spa Show is the easy opportunity to talk pools and spas with colleagues one-on-one in an enjoyable setting. The Atlantic City Convention Center will be buzzing with these conversations in late January. We hope you'll stop by the AQUA booth and say hello.

AC: All About Value

Perhaps the word that best describes The Pool and Spa Show is value — it provides a host of benefits at a reasonable cost for attendees. As of this writing, the following hotels were offering their sumptuous accommodations for these attractive prices:

Bally's | $55 per night
Borgata | $102 per night
The Water Club | $122 per night
Caesars - Premium Room – Centurion Tower | $78 per night
Golden Nugget | $64 per night
Resorts Casino - Rendezvous Tower | $59 per night
Sheraton Atlantic City | $119 per night
Tropicana - Regular or Havana Tower | $64 per night

Specialty Sessions

Sales Coaching & Role Play Workshop: Unleash the Power of Question-Based Selling

Monday, January 23 | 10:00 am – 5:00 pm
NESPA/ APSP Member: $165 | Non – Member: $195
Lunch is included.

Spend a full-day with a national sales expert as he shares key tips and advice that will help your team to close more sales. Featuring an advanced look at the sales process, sales coaching strategies and interactive role play, this motivational workshop will help you take your sales plan to the next level through the use of question based selling. Customized role play scenarios focused on customer interaction at the store level, on sales calls and even out in the field on service appointments will give you the chance to test your skills and expand your sales know-how. This is a must attend for anyone tasked with selling to customers.

Get Inside the Minds of Today's Swimming Pool Buyers

Presented by the Association of Pool & Spa Professionals
Wednesday, January 25 | 8:30 – 10:00 am
NESPA/ APSP Member: FREE | Non – Member: $39

Be the first to see and hear the results of the brand-new $150,000 Gallup survey that tells us exactly why some wealthy homeowners buy pools, and why others do not. You'll find out what marketing messages get homeowners excited, and what messages turn them off. Commissioned by APSP in 2016, this comprehensive survey turns some old myths on their ear, while exposing new and better ways to reach and persuade today's affluent homeowner. Find out what 5000 homeowners had to say about buying and owning a swimming pool in our fast-paced 90 minute session.

Spa Pack Advanced Diagnostics Workshop (class limited to 50)

Wednesday, January 25 | 8:30 am – 3:00 pm
Lunch is included. Attendees must bring their own multi-meter tto class.
NESPA/ APSP Member: $195 | Non – Member: $215

Tackle real-world spa pack problems and get hands-on experience in using your multimeter during this 6-hour workshop. This session will cover the essentials of servicing portable hot tub/spa electronic controls and mastering the art of using a multimeter effectively in a variety of scenarios. Attendees will work on spa pack simulator equipment and be given the opportunity to troubleshoot issues and make actual repairs. The workshop will provide a wide array of practical knowledge on diagnosing, troubleshooting, repairing and replacing hot tub components across all brands.

Sunday, January 22

8:30 AM - 5:00 PM
NSPF Certified Pool Operator (CPO)(Day 1)

1:00 PM
APSP Certified Hot Tub Technician (Day 1)
APSP Certified Maintenance Specialist (Day 1)
APSP Certified Service Technician (Day 1)
APSP Pool Spa Construction Course (Day 1)

Monday, January 23

8:00 AM
Advanced Service Technician (AST) Review Class & Exam
APSP Certified Hot Tub Technician (Day 2)
APSP Certified Maintenance Specialist (Day 2)
APSP Certified Service Technician (Day 2)
APSP Pool Spa Construction Course (Day 2)

8:30 AM - 5:00 PM
NSPF Certified Pool Operator (CPO) (Day 2)

9:00 AM - 5:00 PM
NPC Start-up Certification

10:00 AM - 5:00 PM
Sales Coaching and Role Play Workshop: Unleash the Power of Question Based Selling

12:30 PM
A Service Tech's Practical Guide to Electricity
Basic Water Chemistry and Treatment
Creating A Business Plan
Creating A Website That Will Bring In Business
Proper Circulation and Hydraulics for Swimming Pools
Safety Covers: Installation, Measuring and Troubleshooting
Salt Water Chemistry and Troubleshooting Basics
Stop Managing – Start Coaching - How To Coach Your Employees To Greater Performance
The Design Process From Simple To Simply Amazing
The Importance Of Creating A Website To Bring In Business

2:15 PM
Attitude is Everything. How's Yours?
Medicare Workshop: What Baby Boomers Need To Know About Medicare
Plaster Finishes of Swimming Pools: Common Trade Practice, Troubleshooting, Advances in the Art and the New APSP-12 Standard
Simplify Your Business: Improve Efficiency And Reduce Costs
The Practical Application Of UV/Ozone Systems for Residential Pools
Using Energy Audits to Increase Customer Loyalty

Tuesday, January 24

8:00 AM
APSP Certified Hot Tub Technician (Day 3)
APSP Certified Maintenance Specialist (Day 3)
APSP Certified Service Technician (Day 3)
APSP Pool Spa Construction Course (Day 3)

8:30 AM
A User's Guide to the 2015 International Swimming Pool and Spa Code
Chlorine Generators: Installation and Troubleshooting
Cyanuric Acid: Control and Dilution Options
David vs Goliath: Strategies To win The Retail Wars
Delivering Winning Designs with Efficiency, Safety and Hydraulics(ANSI 5,7,15)
Digital Marketing Power Of The Inbox
Leak Detection Principles,Techniques and Tips
Pentair - Incandescent & LED Pool Lighting: Options and Installation
Pool and Spa Companies Safety Exposures: From the Workplace to the Roadway
Pool Shell Cracking in Shotcrete/Gunite Construction: A Survey of Case Studies and ASA and ACI Guidelines (Construction 406)
Secrets To Successful Job Costing And Project Management
Spanish - Heater Operation and Installation
Spanish- Basic Water Chemistry
Talent-based Interviewing - Best Practices, Best Questions and Best Results
Two Pool Contaminant Offenders: Phosphates and Metals
Vinyl Liner Measuring – AB Method and Beyond
Women's Leadership Skills: Finding Your Voice

10:15 AM
Codes, Liability and Safety Issues For Pool Companies
Errors & Omissions Insurance: Why It's Important for You and Your Business
How To "WOW" Today's Tech Savy Client With Your Sales Presentation
How to Provide Healthy Water in Aging Swimming Pools
Removable Safety Fencing: A 2nd Barrier of Pool Safety
Save Your Customers Thousands of Dollars in Energy Costs with ENERGY STAR Certified Pool Pumps
Spanish – Proper Circulation and Hydraulics For Swimming Pools
Uncovering the Future of the Pool Industry
Zodiac - Incandescent & LED Pool Lighting: Options and Installation

Wednesday, January 25

8:00 AM
APSP Certified Service Technician (Day 4)
APSP Pool Spa Construction Course (Day 4)

8:30 AM
Advanced Water Chemistry And Troubleshooting
Engaged Employees Create Successful Organizations
Engineering Considerations for the Successful Design and Construction of Elevated Pools
Get Inside the Minds of Today's Swimming Pool Buyers
Grounding and Bonding: Codes, Maintenance and New Construction
Hayward - Incandescent & LED Pool Lighting: Options and Installation
Heater Installation and Troubleshooting – Electronic Ignition
Litigation Proofing Your Business
Pool Surface Forensics 201
Projections + Perseverance = Profits
Pump Motor Options, Installation and Programming Tips
Small Business Management Visability, And Forecasting
Spa Pack Advanced Diagnostics Workshop
Spanish - Chlorine Generators: Residential Installation and Operation
Swimming Pool Automation: It's Not Your Mother's Timeclock Anymore

10:15 AM
Heat Pumps: Operation, Installation, Repair and Sales Benefits Licensing Update for the Northeast Pool Surface Forensics 301 Six Lead Generation Myths That Cost Pool and Spa Business Money Spanish - Pump/Motor Options Installation And Programming Vinyl Liners: Stains and Solutions Winning In Today's Competitive Market

1:00 PM - 4:00 PM
NPC Pool Start Up Recertification

Thursday, January 26

8:30 AM
Advanced Leak Detection Technology and Equipment
Crash Course In Social Media for Businesses
Keeping Your Key Employees
Preventing Interior Finish Problems
Spanish – Automatic Controls Operation and Options
What's "THAT" on the Pool Surface?