AQUA Magazine is the top resource for retailers, builders and service pros in the pool and spa industry. Every month, thousands of spa and pool professionals turn to the online and print pages of AQUA for its valuable mix of news, trend and product coverage. Subscriptions to the print magazine are free to all industry professionals.

Each issue features:

  • Product coverage
  • Industry news
  • Business advice
  • Reader profiles
  • And more!

In addition, a special Buyers' Guide is available each December. To check it out online, just click here.


Scott Webb, Executive Editor

Scott joined AQUA as editor in April 2001 and has served in various capacities since then, currently as executive editor. He has been in trade magazines for over 15 years, specializing in farm equipment and heavy construction as well as the pool and spa industry. He graduated in 1987 from the University of Cincinnati with a degree in Aerospace Engineering, has a wife and three kids, and bikes to work - even in the freaking winter! - from his home in downtown Madison.

Cailley Hammel photo

Cailley Hammel, Managing Editor

Cailley joined AQUA in 2012. Born and raised in Wisconsin, she's a UW-Madison alumna with years of reporting experience in Madison and Milwaukee's media outlets. At AQUA, you'll find her writing features, managing social media and fighting the good fight against Oxford commas. She enjoys indulging her caffeine addiction, exploring Madison and perfecting her Wisconsin accent.

Eric Herman photo

Eric Herman, Senior Editor

A writer/editor with 32 years experience covering a wide range of business, technical, scientific and cultural topics, Eric joined the AQUA staff in August 2011 following 12 years as editor and co-founder of WaterShapes Magazine. He is a lifetime music fan and lover of fine arts, poetry and nature. He works from his home office in Hoodsport, Wash., a quiet rural community nestled in the foothills of the Olympic Mountains, where he and his wife Diane spend long hours exploring nature's grandeur. Eric's primary role with AQUA is to advance coverage of the design and installation of aquatic environments.

Abigail Carpenter, Editorial Assistant

Abigail joined AQUA in 2018. A Wisconsin-native, she graduated from Augsburg University in Minneapolis, Minnesota where she served as arts and entertainment editor for the campus and community newspaper, The Echo. She joins the trade magazine world after nearly a year of reporting experience in the Madison area. When she isn’t indulging in her love of books, you can find her on Lake Wisconsin, perched on a sandbar with a fishing pole in hand or getting lost again at Devil’s Lake. 

Justin Eccles, Art Director

An artist and designer with two decades of experience in art direction, photography, graphic design and fine art, Justin joined the AQUA staff in 2018. He has been in the publishing and art curation business in the United States and abroad, living in both Germany and Turkey for over 12 years. A graduate of the UW-Madison with his MFA, Justin enjoys listening to jazz, tasting whiskey and painting in his studio on the weekends, hiking and camping with his wife, sailing with his son and teaching art to his daughter.