• 2015 Awards Of Excellence Bronze Winners, Part 2

    by AQUA Editors October 2015

  • APSP's WAVE Network to Hold 1st Behind-the-Scenes Event

    by AQUA Editors September 2015

    For three years now, APSP’s WAVE Young Professionals Network has served as a place where the next generation of pool and spa professionals can meet and discuss the industry’s future. This year, APSP is excited to announce its first behind-the-scenes event in which WAVE members will travel to Zodiac Pool Systems’ headquarters in Vista, Calif., for a day of in-depth education.

    Early next month, more than a dozen young professionals from all corners of the industry — including...

  • We Want Escape

    by Rich Gottwald September 2015

    Everything we do at APSP is towards one goal: to put more pools in the ground and sell more hot tubs. The pool, spa and hot tub industry needs to grow to ensure its long-term success. To be successful, we need everyone in the industry to work together toward that common goal. 

    One way APSP is working to sell more pool, spas and hot tubs is with a new consumer outreach campaign called Escape. The purpose of the campaign is to raise awareness about the benefits of pools, spas and hot...

  • A Great Escape In The Making

    by Lenny Giteck September 2015

    At the upcoming PSP Expo, APSP will unveil an exciting new initiative: Escape, a major digital marketing program aimed directly at consumers.

    The word "escape" conjures up two images: getting away from something undesirable, like the scorching summer heat and the grind of day-to-day life, and breaking away to something far better — like the cool, refreshing waters of a pool or the soothing warmth of a spa. Both are central messages to the new marketing campaign, which is being...

  • APSP Combines Efforts with CPSA

    by AQUA Editors August 2015

    The Association of Pool & Spa Professionals announces additional support to bolster the efforts by The California Pool and Spa Association, specifically in Southern California, as the industry continues efforts to educate local policymakers and regulators and the public about water use by pools and spas to ensure that proposed water restrictions do not adversely impact the pool and spa industry.

    APSP has retained California-based national lobby firm Nossaman to work in close...

  • APSP Announces Consumer Campaign

    by AQUA Editors August 2015

    This morning, APSP announced plans to launch the industry's first consumer campaign, which will be called "Escape."

    The campaign will span across a variety of channels including print advertisements, a microsite, experiential trade show marketing and PR and digital media support. In addition to garnering consumer awareness, the effort also unites manufacturers and dealers behind the common goal of promoting the industry on a national scale.

    As APSP President and CEO Rich...

  • APSP News: Consumers Spending Less Thanks to Hot Tub Labeling

    by AQUA Editors July 2015

    Research & Innovation

    New Standard for Water Conservation Efficiency
    The responsible use of water is a pressing concern for our industry and the whole world especially as California faces epic drought conditions. APSP and its World of Recreational Water Foundation are busy working on an ANSI/APSP Standard for Water Conservation Efficiency in Pools, Spas and Swim Spas. The standard covers methods and technologies to increase the efficient use and

  • APSP Government Relations Watch; Member Perk$

    by AQUA Editors July 2015

    Government Relations Watch

    The pool and hot tub industry is being inundated with a crushing number of legislative and regulatory initiatives, but who's watching your back? APSP is at all levels. Members can receive email alerts on any proposed rules affecting their state or jurisdiction. Don't get it? Contact Click here to see a full list of recent state activity.

    Here are some key issues

  • APSP News: New WAVE Event, APSP University Courses

    by AQUA Editors July 2015

    APSP News

    DiGiovanni named to NDPA Board of Directors
    APSP’s Vice President, Technical & Standards Carvin DiGiovanni has been appointed to the board of directors for the National Drowning Prevention Alliance. His two year term begins July 1, 2015. NDPA is a nonprofit 501(c)(3) organization dedicated to saving lives through drowning prevention and water safety efforts. Its mission is to prevent drowning and aquatic injuries, by educating, leading,

  • APSP News: Letter from Rich Gottwald

    by Rich Gottwald July 2015

    Last week, we at APSP announced our partnership with AQUA Magazine. One of the reasons we're excited for this alliance is that it allows us to reach our members more frequently through updates like this one, which you'll be seeing on a regular basis in AQUA's e-newsletter.

    This partnership also means we are retiring AQ Magazine, the quarterly publication of the association, to access a greater market and position us for growth in other areas. We envision this partnership with AQUA...