Cailley Hammel
Cailley joined the AQUA team in August 2012, and serves as the magazine's managing editor. She commonly writes about the hot tub industry, marketing and retailing. Follow her on Twitter @CailleyH or send her an email at cailley@aquamagazine.com.
  • Thursday, May, 09, 2019 Hidden in Plain Sight

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  • Monday, May, 06, 2019 SOI Retail Report 2019: Strong and Steady

    Right now, life for the pool and spa retailer is going swimmingly. As we found in our SOI retail survey — which received a record-breaking number of responses this year — just over half of respondents feel "very comfortable" with the future of the industry. Sixty-three percent said their businesses are growing stronger. These encouraging numbers point to another promising season of high revenues and happy customers.

    At the same time, prosperity has not led to complacency. Pool and...

  • Thursday, May, 02, 2019 2019 AQUA 100 Winner: Ultra Modern Pool & Patio

    "Since 1954, our family has kept its promises to customers. Satisfying customers is our way of life...they are part of our family. They are our friends, relatives, co-workers and neighbors. The service and work we do here is a direct reflection of who we all...

  • Tuesday, April, 30, 2019 Hayward Dramatically Expands Trade-Only Line

    In an effort to level the playing field between brick-and-mortar dealers and online sellers, Hayward Industries has announced significant changes to its trade-exclusive policy.

    First, Hayward’s Expert Line will dramatically expand — more than 900 SKUs will be taken offline, meaning 80% of Hayward’s products will be strictly limited to pool professional Hayward dealers only.

    Second, products in the open line (or products allowed to be sold online) will be increased in price...

  • Tuesday, April, 30, 2019 2019 AQUA 100 Winner: Pool Stop

    "Marines are taught to take care of their troops first, and that stuck with me when dealing...

  • Thursday, April, 25, 2019 2019 AQUA 100 Winner: Patio Pleasures Pools & Spas

  • Tuesday, April, 23, 2019 2019 AQUA 100 Winner: Olympic Hot Tub

    "My goal: continueto build on the rich...

  • Thursday, April, 18, 2019 2019 AQUA 100 Winner: Nejame & Sons

  • Tuesday, April, 16, 2019 2019 AQUA 100 Winner: My Aquatic Services

    "If we have made one person's day better, we have succeeded. If we bring one family together, we have succeeded. If we can ease someone's pain, we have succeeded."
    —Troy Derheim
    Owner, My Aquatic Services

    ...

  • Thursday, April, 11, 2019 2019 AQUA 100 Winner: Hillside Pools

    "To build a family-oriented team that treats each pool as if it's our own' is more than just...