Cailley Hammel
Cailley joined the AQUA team in August 2012, and serves as the magazine's managing editor. She commonly writes about the hot tub industry, marketing and retailing. Follow her on Twitter @CailleyH or send her an email at
  • Monday, January, 21, 2013 Social Media: Let Your Customers Do the Talking
    screenshot of a couple in a hot tub
    A Facebook post such as this one, placed on a customer’s personal facebook page showing them enjoying their new hot tub, can be a powerful selling tool, as friends and loved ones are introduced to the pleasures of tubbing through a trusted source. Secure the customer’s participation with a small
  • Thursday, January, 17, 2013 Sell More Hot Tubs By Selling Wellness
    woman soaking in spa

    For the professional spa retailer, one mantra has prevailed over the past few years: To survive, you must adapt. One retailer who understands is Shawn Maynard, co-owner of Bullfrog Spas in Ogden and Layton, Utah.

    “When the economy slowed down, it created more consumers that were more frugal. They would hold onto their money and had a harder...

  • Tuesday, January, 15, 2013 Up Close Look: Glow in the Dark Tiles

    photo of glow in the dark pool

    Kids are naturally attracted to things that glow in the dark. From the allure of summer fireflies to simple plastic stars stuck to a bedroom ceiling, the neon glow of such products carries a whimsy we don't often see in adulthood — until now.

    Helping to bring a magical glow to the pool and spa industry is...

  • Tuesday, December, 18, 2012 Leapfrogging: Bullfrog Passes the Torch to New CEO
    photo of David Ludlow, Former CEO Bullfrog Spas
    David Ludlow, Former CEO Bullfrog Spas

    It was early 2011, and the then-CEO of Bullfrog Spas, David Ludlow, was with the board of directors. They had been courting Jerry Pasley, Jacuzzi's then-Executive Vice President of Sales, for a move to Bullfrog. The interview process was in full swing, and everything was...

  • Monday, November, 19, 2012 Fire Destroys Columbia Spas Building
    photo of Columbia Spa fire
    Photo courtesy Tabbie Coulter

    A fire destroyed one of Columbia Spa’s two manufacturing plants in Jefferson, Ore., Thursday night. The fire was caused by a baseboard heater that, once aflame, engulfed the building in 90 minutes. According to

  • Tuesday, October, 30, 2012 The Semi-Inground Model Opens A New Market

    "Meet me halfway."

    You know the phrase. But this time, we're not talking about compromises. Instead, we're talking about the semi-inground pool, an aboveground/inground hybrid that can sit entirely aboveground, sink halfway or be entirely submerged.

  • Thursday, October, 11, 2012 Arizona Dealers Organize For MAP Enforcement

    The Arizona Pool Dealer’s Association is calling for stricter enforcement of minimum advertised price policies. 

    Bart Mitchell, president of the APDA and owner of Litchfield Park Pool Service in Litchfield Park, Ariz., says mounting frustration with slower sales prompted the organization to address MAP policies in meetings for more than a year. 

    “We’re just seeing fewer whole good units being sold,” Mitchell says. “We still do well in...

  • Tuesday, September, 18, 2012 October 2012 AQUA Choice Winner



    photo of Renaissance Pools and Spas project

    "One of the major accomplishments...

  • Friday, August, 31, 2012 Bring the Golf Course to the Pool with the Floating Golf Green

    Swimming. Golf. Combined. 

    We’re not talking about some all-inclusive resort, here: this is a floating golf green that allows your customers to enjoy their swimming pool and perfect their game at the same time.

    Created by IntelliTurf. Inc., a company that specializes in synthetic grass, the...