Cailley Hammel
Cailley joined the AQUA team in August 2012, and serves as the magazine's managing editor. She commonly writes about the hot tub industry, marketing and retailing. Follow her on Twitter @CailleyH or send her an email at
  • Thursday, November, 06, 2014 SLIDESHOW: The World's Fastest Hot Tub

    This is one hot ride.


    The Carpool DeVille, which has billed itself as the World's Fastest Hot Tub, is on display at the PSP Expo in the Marquis booth. As we've previously reported on AQUA, the Carpool Deville started as a dream two college students had in their undergrad years in the '90s. The duo successfully created the first Carpool out of...

  • Wednesday, November, 05, 2014 Houzz Makes First Appearance at PSP Expo

    If you’re in charge of your company’s online marketing, you might have seen a familiar green logo at the PSP Expo. Houzz, the website for home design enthusiasts that boasts more than 25 million users, is making its first appearance at the PSP Expo to show professionals just how beneficial the site can be. 

    “We’re excited to be at the Pool | Spa | Patio Expo for the first...

  • Monday, November, 03, 2014 What Women Want (In a Pool Store)
    photo of someone sunbathing by a pool

    From a sales standpoint, women are a force to be reckoned with. To start, they are responsible for 80 percent of all consumer purchases, not just in the U.S, but around the world. More than half of all new cars are purchased by women, and single women in particular are a growing segment in the housing market. When their kids have grown and...

  • Tuesday, October, 07, 2014 Lifehacks for Service Pros

    Ever get that feeling of triumph when you get something to work just the way you want it to? When you rig something with a rubber band to work better than before, or when you find a simple, time-saving shortcut that saves you grief down the line?

    In modern parlance, these are called “lifehacks.” Do a search for the term online and you’ll find a thriving community of wannabe MacGuyvers finding clever ways to make their lives easier.

    Lifehacking is all about creativity, and...

  • Tuesday, September, 30, 2014 This Small Biz is Sticking it to Yelp
    photo of a restaurant chalkboard featuring complaints from Yelp.
    Photo courtesy of Yelp/Trevor N.

    Small business owners have had it with Yelp. Many have complained in the past about unfair reviews, bullish company representatives and glowing reviews that suddenly go missing — and to make matters worse, Yelp was recently given...

  • Tuesday, September, 23, 2014 SLIDESHOW: A Signature Tile Pool

  • Tuesday, September, 09, 2014 CDC Releases First Model Aquatic Health Code
    Model Aquatic Health Code

    The Centers for Disease Control have released the first Model Aquatic Health Code, a voluntary set of measures created to improve swimmer health and safety in aquatic...

  • Tuesday, September, 09, 2014 Spicy Hot Sales
    photo of a pool dealer's hot sauce products
    photo of a pool dealer's barbeque product sectionphoto of a pool dealer's barbeque product section

    At a glance, Pro Pools of Hagerstown, Md., looks like any...

  • Thursday, September, 04, 2014 The Dynamic Dealer
    photos of Recreational Warehouse in Ft. Myers and Naples, Fla.
    Photos courtesy of The Recreational Warehouse

    Selling hot tubs is hard work. Just ask Craig Ecelbarger, owner of the Recreational Warehouse in Ft. Myers and Naples, Fla. “The spa business is the biggest thing we do, and it’s the hardest thing we do,” he says.


  • Tuesday, August, 26, 2014 Pool Selling Secrets From a Marketing Guy

    In the old days, salesmen traveled from town to town, hawking the miracles of their wares and making sales with over-the-top gimmicks. Later on, they did the same thing, going from neighborhood to neighborhood hoping to get a foot in the door, often literally.

    Any pool builder knows the art of selling has changed. Heavy-handed pitches are out; nuanced approaches are in. Sales is about building relationships and two people, in our case builder and customer, meeting each other’s...