Eric Herman
A writer/editor with 32 years experience covering a wide range of business, technical, scientific and cultural topics, Eric joined the AQUA staff in August 2011 following 12 years as editor and co-founder of WaterShapes Magazine. He now serves as AQUA's senior editor. He can be reached at eric@aquamagazine.com.
  • Tuesday, June, 19, 2018 Even Better Than The Real Thing

    Wooden decks and swimming pools and spas have been natural companions for decades. While wood decks...

  • Tuesday, June, 12, 2018 22,000 Years of Comfort

    Saturnia, Italy, a small city in Tuscany, is believed to be the oldest settlement on the Italian Peninsula with ruins and artifacts in the town dating all the way back to the 20th century B.C. Saturnia is also home to an amazing set of thermal baths and waterfalls that are believed to have been in use by local residents and travelers since ancient times.

    Legend has it that the town was founded in honor of the god Saturn, who was banished to earth for his misdeeds. He took refuge on...

  • Thursday, June, 07, 2018 Swim Spas: A Market in Motion

    Swim spas occupy an interesting niche in the pool and spa industry. The category serves as an alternative to both traditional swimming pools and hot tubs, a hybridization that opens up a new set of potential customers.

    At the same time, successfully marketing and selling swim spas can be challenging in the way they require both a new level of product knowledge and an understanding of homeowners who are looking for the ability to swim and exercise in limited space.

    To explore...

  • Tuesday, May, 29, 2018 Looking Beyond National Drowning Prevention Month

    It’s no secret the pool and spa industry has long had a problematic relationship with safety issues. On one hand, professionals and organizations consistently demonstrate their commitment to safety, especially drowning prevention, by way of their rhetoric, promotion of layers of protection and often by donating to organizations such as the National Drowning Prevention Association and others. On the other hand, there’s often an aversion to talking about safety with consumers.

    It’s...

  • Tuesday, May, 22, 2018 Builder Report 2018: Solid Growth

    For three years running (or as long as we've asked the question), an overwhelming majority of builders have reported expansion — a particularly encouraging sign given the diversity of survey respondents. Builders in all markets, from package pool installers and fiberglass pool companies to high-end custom builders, are all experiencing good times. Those blue-sky results bode well for the immediate future.

    Another sign of builder strength is the increasing diversity of builder...

  • Thursday, May, 03, 2018 A Groundbreaking Concept

  • Tuesday, April, 17, 2018 Rising Above the Flood

    Last August when Hurricane Harvey ravaged the Houston area, Jennifer and Tom Parison, owners of Texas Tom's Pool Supply in Kingwood, Texas, were among the thousands dramatically impacted as chest-high floodwaters wrecked their business.

    "We walked into...

  • Thursday, April, 12, 2018 Build A Package Pool in Just a Few Clicks

    Online shopping has transformed the way consumers behave. The combination of instantaneous access to product information and reviews, combined with the ability to purchase virtually anything you want in a matter of seconds, has created an unprecedented level of consumer empowerment. The numbers are impressive: According to digitalcommerce360.com, e-commerce sales reached $400-billion in 2016, growing 15.6 percent from 2015....

  • Tuesday, April, 10, 2018 The Evolution of Package-Pool Marketing

    Package pools have come a long way in recent years. As has been widely reported in AQUA and elsewhere, package pools have evolved to the point where they offer most of the same features available in custom concrete pools. And many dealers offering package pools have moved into the total backyard business, offering luxury amenities such as custom hardscape, outdoor kitchens and shade structures.

    As the product and distribution continue to evolve, marketing and advertising have been...

  • Wednesday, April, 04, 2018 Design in Place: Pacific Northwest

    The Alderbrook Resort & Spa (Union, Wash.) is designed to bring people into almost constant contact with bodies of water, both natural and man made. With its inspiring setting, beautiful indoor swimming pool, multiple water features and sustainable landscape, Alderbrook is both defined by aquatics while also serving as a perfect example of design that harmonizes with the surrounding environment — in this case, the landscape and waters of the Pacific Northwest.

    In terms of...