Kathryn Howard
Kathryn (called KT) is getting her feet wet in the pool and spa industry as the newest editor for AQUA. She joined in 2017 after spending a year in New Zealand where she acquainted herself with Kiwi cinema and Kiwi aviation history. A livelong lover of travel and books, she has a library card in four different cities. When she is not reading, writing or traveling, she is probably stuck and requires help. She can be reached at kathryn@aquamagazine.com.
  • Thursday, April, 26, 2018 Research Finds Millennials Prefer Shopping at Brick-and-Mortar Stores

    With millennials poised to seize control of the economy in just a few years, there’s good news for brick-and-mortar retailers: Millennials prefer shopping in physical stores. This is supported by two reports released by omnichannel analytics companies SmarterHQ and Euclid.

    According to Smarter HQ, 50 percent of millennials prefer shopping in physical stores. Euclid’s report is more optimistic: it finds 59 percent of millennials made a purchase from a physical store weekly — which is...

  • Tuesday, April, 24, 2018 Beijing’s Water Cube, 10 Years Later

    The 2008 Summer Olympics in Beijing was a highlight in the swimming world — 24 world records were broken and Michael Phelps took home eight gold medals. These events were held at the Beijing National Aquatic Centre, colloquially known as the Water Cube.

    Despite the grandeur of the Olympic games, the...

  • Thursday, April, 12, 2018 Come to Relax, Stay For Your Health

    {bglink 4821}It's no surprise that the main reason people buy saunas is the same reason people buy any leisure product: relaxation. But the sauna offers a well-documented distinction that draws customers interested in more than kicking back.

    "The main difference is the sauna has so many additional health benefits that you don't get in another leisure product," says Mark Raisenan, general manager at Finnleo. "Customers first come in seeking it for a place to get warm or a place to...

  • Thursday, March, 29, 2018 Inspiration for a Retail Destination

    You've heard it countless times: If you want your retail store to stand out from the competition, you have to make your store into an experience that customers can't get elsewhere.

    Easier said than done, right? It's hard to take that sentiment and turn it into actionable steps. But you can start today by learning from those who stood in your shoes — and eventually mastered what you're trying to achieve.

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  • Tuesday, March, 20, 2018 Beware The Swim Reaper

    If you're not careful around the water, you might meet the grim reaper. Unless you're in New Zealand, where you might instead meet the Swim Reaper. The Swim Reaper is social media campaign designed by Water Safety New Zealand...

  • Thursday, March, 15, 2018 Swan Pool Rails: Beautiful and Practical

    Pool rails serve an essential purpose in the backyard: to ensure safe entry and egress from the water. But as important as they are, Larry Williams noticed something: In terms of design, they are often overlooked.

    “When my parents were building their dream home, the builder encouraged them not to put in a swimming pool handrail because it would take away from the beauty of their yard,” Williams says. “When my mother got older, she was unable to get in and out of the...

  • Tuesday, March, 13, 2018 Spa Builder Becomes School Builder for Jamaican Kids

    When Sherry Lauter, wife of Master Spas' CEO Bob Lauter and former teacher, first discovered NAZ Children's Centre in Montego Bay, Jamaica, she was shocked by the condition of the elementary school.

    "[The students] were on top of each other. These rooms didn't even have walls up to the ceiling....

  • Thursday, March, 08, 2018 Smartphone Apps for the Service Route

    We rely on our smartphones for just about everything, from waking us up in the morning and getting directions to controlling household appliances. (Oh, and they're also helpful for calling and texting.) We're even beginning to replace our wallets with smartphone apps.

    Apps may have proven indispensable for our personal lives, but their assistance can also be helpful on the job. Below, take a look at just a few apps that are sure to come in handy while on the pool route:

  • Thursday, March, 01, 2018 A Redesigned Snorkel for Athletes

    One of the hardest aspects of swimming is learning when to breathe during each stroke. AMEO, a German company, has unveiled a product that may help: the Powerbreather, a redesigned snorkel.

    Powerbreather's design is simple: two tubes wrap around the swimmer's head, where they inhale fresh air from...

  • Thursday, February, 15, 2018 This Household Robot Cleans Your Grill

    Robotic assistants for the home have been a fixture for quite some time now. It’s only natural, then, that a robotic assistant would make its way to the backyard.

    Enter Grillbot, a tool that, as its name suggests, cleans your grill so you don’t have to. In other words, a Roomba for the grill.

    Grillbot is equipped with a timer, so you can tell it how long to clean, and an alarm, so it can tell you when it’s done. It also works on both hot and cold surfaces, so it can clean a...