Cailley Hammel
Cailley joined the AQUA team in August 2012, and serves as the magazine's managing editor. She commonly writes about the hot tub industry, marketing and retailing. Follow her on Twitter @CailleyH or send her an email at
  • Thursday, April, 18, 2019 2019 AQUA 100 Winner: Nejame & Sons

  • Tuesday, April, 16, 2019 2019 AQUA 100 Winner: My Aquatic Services

    "If we have made one person's day better, we have succeeded. If we bring one family together, we have succeeded. If we can ease someone's pain, we have succeeded."
    —Troy Derheim
    Owner, My Aquatic Services


  • Thursday, April, 11, 2019 2019 AQUA 100 Winner: Hillside Pools

    "To build a family-oriented team that treats each pool as if it's our own' is more than just...

  • Thursday, April, 11, 2019 Sutro Announces Partnership with LaMotte

    In game-changing news for the smart water monitoring category, Sutro Connect has announced a partnership with water chemistry leader LaMotte. The partnership allows Sutro Connect to utilize LaMotte’s reagents to power its Sutro Smart Monitor Cartridge while also giving LaMotte access to Sutro’s IoT platform.

    “LaMotte is the gold standard for water testing,” said Ravi Kurani, Founder and President of Sutro Connect. “We’re excited to partner with them and celebrate their 100 years of...

  • Tuesday, April, 09, 2019 2019 AQUA 100 Winner: Gohlke Pools

    "We strive to provide the highest level of customer service, professionalism, service...

  • Thursday, April, 04, 2019 2019 AQUA 100 Winner: Burton Pools & Spas

    "Giving the customer a unique and memorable experience is our goal, and our stores help set the stage for us to do that."

    —Caleb Burton
    Director of Sales and Marketing, Burton Pools &...

  • Tuesday, April, 02, 2019 2019 AQUA 100 Winner: All Seasons Pools & Spas

    "We strive to make All Seasons a pool store where customers enter as clients, but...

  • Tuesday, April, 02, 2019 Introducing the 2019 AQUA 100

    What makes a “great” pool and spa retailer?

    It’s hard to say. It could be sales, customer service, passionate leadership, what they do for the community or a litany of other factors.

    In our years of covering swimming pool and hot tub retail, we at AQUA know this: A great retailer is the sum of all those things and more. And this month, we'll be highlighting 10 of them, the first class of AQUA 100 winners since reviving the competition last year.

    These 10 companies...

  • Wednesday, March, 13, 2019 2019 AQUA 100 Winner: Ultra Modern Pool & Patio

    "Since 1954, our family has kept its promises to customers. Satisfying customers is our way of life...they are part of our family. They are our friends, relatives, co-workers and neighbors. The service and work we do here is a direct reflection of who we all...

  • Wednesday, March, 13, 2019 2019 AQUA 100 Winner: Pool Stop

    "Marines are taught to take care of their troops first, and that stuck with me when dealing...