Eric Herman
A writer/editor with 32 years experience covering a wide range of business, technical, scientific and cultural topics, Eric joined the AQUA staff in August 2011 following 12 years as editor and co-founder of WaterShapes Magazine. He now serves as AQUA's senior editor. He can be reached at eric@aquamagazine.com.
  • Thursday, December, 14, 2017 Distributors: The Middleman's Role

    They are some of the most familiar and iconic names in the industry: SCP, Superior Pool Products, Hachik and PoolCorp, to name a few. Some are national in scope while others remain regional. Many that once helped fuel the industry no longer exist and have been long forgotten.

    Big or small, familiar or obscure, pool and spa wholesale distributors occupy a crucial niche — whether a retailer, builder or service company, you most likely buy the vast majority of your wares from a...

  • Tuesday, December, 12, 2017 Making the Shade

    Whether we realize it or not, shade is one of the most important exterior design elements. It provides protection from the sun, shelter from rain and relief from the heat. Shaded areas are often the most popular gathering spots in the yard, garden, deck or patio, and structures that provide shade can be used as architectural or even sculptural design elements.

    They can be simple and inexpensive or elaborate with costs that rival any other line item in a project. And making the shade...

  • Thursday, December, 07, 2017 Guided by the "Why"

    Is it time to discard the idea that nothing changes in the pool construction industry?

    Mike Giovanone, president of Concord Pools and Spas (Latham, N.Y.), is among those who believe the industry has entered a period of profound transformation. "Our industry has changed more in the last two years than it has in the last 20," he says. "It might sound surprising to some people, but in many ways, it's never been easier to sell a pool."

    The reasons for that optimistic assessment,...

  • Thursday, November, 30, 2017 How Can P/S Pros Establish Legitimacy?

    There's really no arguing with the simple truth that training and education are the keys to growing a business and the industry as a whole, and that resulting certification and/or licensing is one of the best ways to establish professional legitimacy in the mind of the consumer.

    Still, there's more to the question of establishing legitimacy. The fact is, the industry can have all the training and certification imaginable, but if the general public doesn't recognize those programs...

  • Tuesday, November, 07, 2017 Source Water Provides the Baseline

    "When you go to a doctor and they test your blood pressure, heart rate, temperature and weight, they're establishing a baseline that supports diagnosis and treatment. That's what you're doing when you test water at the tap," says Greg Garrett, director of technical services for Applied Materials Technologies and long-time member and instructor for the National Plasterers Council. "You're establishing a basis that will enable you determine how to adjust water chemistry for start-ups or...

  • Thursday, November, 02, 2017 Finding the Voice of Wellness

    Calls for the industry to mount a national PR and advertising campaign extolling the health benefits of aquatic exercise and immersion have been heard for decades. Yet for all of those good intentions, such a campaign has never come close to becoming a reality.

    Now, however, leaders in the hot water industry are coalescing around a wellness message, raising the prospect of finding a collective voice through other means. According to some industry insiders, the solution may be to...

  • Monday, October, 30, 2017 Rendering the Future

    Has digital design technology adapted itself to the aquatics design industry, or has the industry adapted itself to the technology? It's an interesting conundrum. The best answer is that it's almost certainly some of both.

    As technology has advanced, the way designs are created, presented, sold and ultimately built has clearly evolved. By the same token, programs that target landscape and pool design have had to adapt to the challenges specific to working with water, hardscape and...

  • Thursday, September, 28, 2017 The Jigsaw Waterslide

    There's more than one way to build a water slide.

    On the DIY front, there's the plastic or vinyl sheeting with a garden hose, an approach that will probably live on indefinitely in backyards occupied by enterprising children. Some homeowners opt for the far more elaborate inflatable slides that are rented like bounce houses for birthdays and other special events. For use with pools, there are the familiar drop-in manufactured slides that bolt onto the deck, which are typically used...

  • Tuesday, September, 19, 2017 The Wide World of Custom Spas

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  • Tuesday, September, 12, 2017 Former Jandy CEO Authors Family Biography

    This past summer I had the privilege of editing a book about one of the industry’s true pioneers. It’s called “Fathers of Invention: An American Story of Faith, Family and Innovation” by Andrew A. Pansini, former CEO of Jandy. 

    The story focuses mostly on Pansini’s dad, Andrew L....