• Designing Woman

    by Virginia DeMoss September 2005

    Melanie Mackenzie attended her first AQUA Show in 2004, drawn by Genesis 3 Design Group sessions and the design/build pavilion on the show floor. A self-described "convert," Mackenzie, known also by her maiden name, Melanie Jauregui, says she'll be back to gain education and inspiration.

    "As a water-shaper, people like Janet Lennox Moyer and Anthony...

  • Pool Sales The Wise Way, Part I

    by Merry Wise August 2005

    Successfully selling a swimming pool starts long before your prospective pool owner even darkens your door. Just like any other effective operation, pool sales can be broken down into steps. Developing an organized method for sales success rather than randomly scampering after leads will guarantee you higher sales volume, higher profit and better use of your time. You can sell pools the easy way or the hard way. Selling the easy way is more fun and much more...

  • Fine Redesign

    by Karen Erstad August 2005

    Since the Internet is quickly becoming the Yellow Pages of the 21st century, it may be time to invest some serious dollars in your Web site. Instead of hiring your cousin's friend's 14-year-old who does some Web work on weekends, you may want to hire a professional Web site designer. But how do you choose the person who will create this all-important Web presence? And...

  • Energize Your Ads

    by Phillip M. Perry August 2005

    "It pays to advertise." No one disputes that old chestnut. Even so, it's all too easy to place an ad and wait for throngs of new customers to crowd your store . . . only to be disappointed when your registers don't ring a merry tune.

    Fact is, some ads work and some don't. How can you improve the odds that your ads end up in the first group. Use these...

  • Fiberglass 911

    by Becky Strauss August 2005

    If anything can go wrong, it will." So says the first and most famous of Murphy's Laws, the one that any business professional is familiar with. In the world of pool installation, stopping problems before they start can be a matter of making wise choices before you begin. Each type of installation presents a unique set of issues for both builder and customer, but...

  • Growing Profit Centers

    by Kirstin Pires July 2005

    It's not that big of a leap to expand your business from selling, installing and servicing swimming pools to selling, installing and servicing ponds and water gardens. Similarly, the difference between retailing pool and spa supplies and pond and water garden supplies is minimal. Pumps, skimmers, circulation — there are more similarities than there are differences...

  • Back In Business

    by Reid Creager July 2005

    Sixty-three-year -old Allen Cooper gets up at 5:30 every morning to run his business, Pintado Pools in Santa Ynez, Calif. His days are long and busy. He's been known to answer the phone himself.

    Cooper says he plans on doing this far past the normal retirement age — at least another 10 years. Social Security's future is in doubt; health-care costs are...

  • Its Own Stratosphere

    by Karen Erstad July 2005

    While the backyard as a mini-resort may no longer be an uncommon concept, it is rare to find a backyard poolscape that truly resembles the type of setting you'd find at a posh resort. But this residential project in Jupiter, Fla., does — and that's exactly what the homeowners wanted.

    Built by The Pool Professionals, also in Jupiter, these two pools are...

  • Sunning In The Schoharie

    by Karen Erstad June 2005

    Perched atop a verdant hill, this vinyl-liner pool by Concord Pools overlooks the Schoharie Valley in upstate New York. At first glance, the poolscape might seem ripe for a vanishing edge, but Michael Giovanone, president of the Latham, N.Y., builder said the site was not right. “They wouldn’t get the effect of a negative edge because the house is looking...

  • Watery Retreats

    by Emily Fuger June 2005

    Whether it’s a bronze fish spouting water or a man-made meandering creek, water features can add zest to an otherwise commonplace project, and they can be so much more than a simple sheet waterfall or laminar jet.

    The following four projects are examples of how one builder is creating unique poolscapes designed to seamlessly incorporate spectacular water features. From amazing vanishing edges to an air pump that pushes columns of bubbles that rise 12 feet to the surface of the...