RECENT ARTICLES
  • Spa Builder Becomes School Builder for Jamaican Kids

    by Kathryn Howard March 2018

    When Sherry Lauter, wife of Master Spas' CEO Bob Lauter and former teacher, first discovered NAZ Children's Centre in Montego Bay, Jamaica, she was shocked by the condition of the elementary school.

    "[The students] were on top of each other. These rooms didn't even have walls up to the ceiling....

  • The Next Generation Speaks

    by AQUA Editors March 2018

    The future of the industry has long been a concern in the pool and spa industry, but over the past couple years in particular, the issue has reached a boiling point. Who will take over from the greying generation of pros who are itching to retire? How will we find young people interested in getting their hands dirty in service and building?

    Those concerns are merited. However, while putting our Next Generation Issue together,...

  • Creating Your Legacy

    by Eric Herman March 2018

    Planning succession is one of the greatest challenges business owners face — even more so for smaller companies where the owner, founder, CEO or head honcho often remain integral to daily operations. Finding, grooming and handing over control to the right person or set of people requires careful forethought and deliberate action over years. How you approach that all-encompassing process is at the heart of building a legacy.

    That’s the core message in “

  • How to Tell Customers They're Wrong

    by Mario Rossetti March 2018

    Have you ever found yourself in a position with prospects when they begin to make a point or state a particular opinion that embraces an entirely false premise? Sure you have, and so have I.

    You immediately recognize that their understanding and therefore their logic is flawed. They are wrong, and you realize that unless you are able to clarify the initial error in their thinking you will not be able to help them achieve their goals or satisfy yours. You will not be able to complete...

  • Finding the Next Generation

    by Scott Webb March 2018

    The current weakness started out as the industry’s great strength — individual entrepreneurs building unique small businesses as the pool and spa market grew. Few of them grew particularly large; most of them stayed local. And for decades they created a rich national tapestry of tight-knit, often family-owned companies.

    But time passes unseen, relentlessly, and that whole generation — the generation that really built the pool and spa industry — has gotten old, and a lot of them are...

  • Mediterranean Inspiration

    by Eric Herman March 2018

    Juliet Wood and her fiancée Manuel Diaz see great opportunity in the world of pools and spas. This project, located in Duluth, Ga., an upscale suburb of Atlanta, presented a golden chance to demonstrate some design flair.

    The home features a Mediterranean design with a tile roof and stucco walls. The yard measured approximately 40 by 75 feet, relatively small given the client's wish list.

    Despite the fact that the space now includes a large cabana complete with a kitchen,...

  • Share Your Opinion, Enter to Win

    by AQUA Editors February 2018

    Update, 3/8/18: The SOI survey closes tomorrow! Please take a couple minutes to help us put the issue together — complete the survey and you can enter to win some cool prizes.

    It’s that time of year again…our State of the Industry issue is just around the corner.

    Our State of the Industry issue, one of our most highly-anticipated of the year, is an annual compendium of data and valuable industry insight broken up into four reports: Retail, Service, Hot Tubs and...

  • A Fiberglass Lazy River

    by Eric Herman February 2018

    For all of the innovation and creativity that has come to define the fiberglass pool industry, size has remained a limitation. Manufacturers point out that, after all, you can only ship shells up to a...

  • Resolving Conflicts Without Litigation

    by Eric Herman February 2018

    Does anyone ever really win a lawsuit?

    In the most literal sense, the answer is, of course, yes — technically speaking, there are always winners and losers. Yet we also know that achieving those outcomes often requires massive legal fees, countless hours of aggravation and, perhaps most of all, the corrosive damage to reputations and relationships as well as a lingering negative impression on consumers. Lawsuits are, by any common measure, a bad deal for everyone...

  • The World's First Living Backyard Umbrella

    by Eric Herman February 2018

    "The world's first living backyard umbrella" — that's what they're calling Living Canopies' patio-sized umbrella. It's a steel pole and frame that can accommodate a variety of different plants and...