• Aerial Views Can Help Sell Pools

    by Kathryn Howard December 2017

    When the first consumer drones debuted at the Consumer Electronics show in 2010, no one knew they would take off. But according to the Consumer Technology Association, more than 2.4 million personal drone units were sold in 2016, and sales are only expected to climb in the years to come. Business Insider, for example, projects sales will pass $12 billion in 2021.

    After their introduction and wide acceptance from hobbyists, drone technology immediately began filtering into industries...

  • Distributors: The Middleman's Role

    by Eric Herman December 2017

    They are some of the most familiar and iconic names in the industry: SCP, Superior Pool Products, Hachik and PoolCorp, to name a few. Some are national in scope while others remain regional. Many that once helped fuel the industry no longer exist and have been long forgotten.

    Big or small, familiar or obscure, pool and spa wholesale distributors occupy a crucial niche — whether a retailer, builder or service company, you most likely buy the vast majority of your wares from a...

  • 7 Ways to Incorporate Ultra Violet in the Backyard

    by Cailley Hammel December 2017

    What does the future hold for backyard design? As it turns out, it’ll likely have something to do with the color purple.

    Last week, Pantone announced its new Color of the Year: Ultra Violet. This “dramatically provocative and thoughtful shade” was chosen for its complexity, counterculture sensibilities (Prince was an early pioneer of Ultra Violet, after all) and mystical qualities. As Pantone writes on its...

  • Builder Rivalry Tempered By 3 Wishes

    by Kathryn Howard December 2017

    Like many pool and spa businesses, Eagles Pool Services (Moncton, New Brunswick) has a local rival: Waterworks Pools & Spas. Regularly bidding for the same jobs is enough to create a sense of competition between firms, but according to Eagles Pool Services owner Cory Eagles, there’s a shared history, to boot. Years before, Eagles worked for Brad Cross, Waterworks’ project manager, before starting his own company.

    “We were both young at the time,” Eagles says. “Probably didn’t...

  • Making the Shade

    by Eric Herman December 2017

    Whether we realize it or not, shade is one of the most important exterior design elements. It provides protection from the sun, shelter from rain and relief from the heat. Shaded areas are often the most popular gathering spots in the yard, garden, deck or patio, and structures that provide shade can be used as architectural or even sculptural design elements.

    They can be simple and inexpensive or elaborate with costs that rival any other line item in a project. And making the shade...

  • APSP Names New CEO

    by AQUA Editors December 2017

    APSP announced this afternoon that its board of directors has unanimously voted to install industry veteran Lawrence Caniglia as its new president and CEO.

    Caniglia comes from NESPA, where he served as the organization’s executive director for nearly 14 years. In his position, he provided benefits and services to nearly 850-member companies while also directing activities of the NESPA Foundation. In September, he

  • Guided by the "Why"

    by Eric Herman December 2017

    Is it time to discard the idea that nothing changes in the pool construction industry?

    Mike Giovanone, president of Concord Pools and Spas (Latham, N.Y.), is among those who believe the industry has entered a period of profound transformation. "Our industry has changed more in the last two years than it has in the last 20," he says. "It might sound surprising to some people, but in many ways, it's never been easier to sell a pool."

    The reasons for that optimistic assessment,...

  • NESPA Names New Executive Director

    by AQUA Editors December 2017

    After a months-long search, NESPA announces its new executive director: Dominick Mondi.

    Currently, Mondi serves as president of the Associated Building Contractors, New Jersey Chapter, and previously held the position of executive director of the New Jersey Nursery and Landscape Association. He began his career as a landscape...

  • SURVEY: How Does Your Company Embrace the Holiday Spirit?

    by AQUA Editors December 2017

    It's December, which means Christmas is just days away. While we're all thinking about what to give to friends and family, business owners often think of what they can do as a company for their employees and the community at large.

    Do you organize a toy drive for Christmas? Collect donations?

    Do you give your employees a holiday bonus? Take them all out to the movies for the afternoon?

    We want to know what you do to keep the spirit bright. Tell us in this quick...

  • 3  Mistakes That Are Costing You Sales

    by Leon Rawitz November 2017

    In my previous AQUA Magazine article, I concluded after 20+ retail store visits in South Florida, Northern California and Phoenix, Ariz., that we were making it too easy for our valued customers to do business with online competitors. The reasons cited were:

    • Limited weekend hours on the most popular days for pool maintenance. Twenty percent of the visited stores had reduced Saturday hours (some