Abigail Carpenter
Abigail joined AQUA in 2018. A Wisconsin-native, she graduated from Augsburg University in Minneapolis, Minnesota where she served as arts and entertainment editor for the campus and community newspaper, The Echo. She joins the trade magazine world after nearly a year of reporting experience in the Madison area. When she isn’t indulging in her love of books, you can find her on Lake Wisconsin, perched on a sandbar with a fishing pole in hand or getting lost again at Devil’s Lake. 
  • Tuesday, February, 12, 2019 What Would You Do: Fake Facebook Reviews

    An industry pro went on Facebook to find a "customer" writing negative comments on her company page — but they were never a customer to begin with! Should she speak up and defend herself or simply keep quiet? Industry pros share their insights:


    Paige Pruett-Wichern
    Pruett's Pool and Spa | West Plains, Mo.

    "What would you do if a 'customer' is publicly posting untrue comments about your company on...

  • Tuesday, February, 12, 2019 An Underwater Nightclub

    Look around and it might look like any other nightclub — conversation, drinks, a dart game. But the giant breathing helmets and swimsuits give away a key element to this lively night scene. It’s located 14 feet underwater.

    Created to promote TechnoMarine underwater watches, the world’s first underwater nightclub was thought up by New York City-based Thinkmodo, a marketing team known for its viral promotional videos. The team, consisting of writer-filmmakers Michael Krivicka, James...

  • Friday, January, 04, 2019 New Drone Art Series Captures Unique Backyard Spaces


  • Thursday, November, 15, 2018 The Wheels on the Pool Go Round and Round...

    French artist Benedetto Bufalino is finding new and unique ways to be sustainable by reusing objects in unconventional ways. He has built tennis courts on top of semi trucks, turned phone booths into fish tanks and now, in his latest conversion, transformed an old camper into a mobile swimming pool.

    The project was produced as part of an annual series at Le Confort Moderne in Poitiers, France. As always, Bufalino wanted his audience to re-examine things they might take for granted...

  • Thursday, October, 04, 2018 Free to Soar

    While on a family vacation, Morgan Hartman, who was born with cognitive and physical disabilities, went to engage with children in a hotel swimming pool. At the time, she was 12 years old but had the cognitive capability of a young child. She approached...

  • Thursday, September, 27, 2018 Emojis Can Help Your Business

    Since their birth 20 years ago, emojis have popped up in every communication channel from text messages to Facebook, Instagram and more. While they are largely limited to personal conversations, new data shows you should be using them in business interactions, too — especially when it comes to paid social ads.

    According to a 2016 study by Twitter, emojis have been proven to boost ad effectiveness. When a branded emoji was used in a social ad post, engagement increased by 10...

  • Thursday, September, 20, 2018 Consumers Projected to Buy Big-Ticket Items This Holiday Season

    New data released from Adobe Analytics this month should leave pool and spa retailers hopeful for high holiday sale numbers this season. According to the report, not only are retail sales up 23 percent, or $2.08 billion, from last year, shoppers are also purchasing big-ticket items.

    “The numbers bear out that we’re in for a good holiday season,” Adobe’s Director of Retail Industry Strategy Michael Klein told the Los Angeles Times. “Consumers were shopping for larger and more...

  • Thursday, August, 30, 2018 Disneyland Paris Pool Evacuated After Chemical Blunder  

    Emergency services were called to the New York Hotel at Disneyland Paris on Friday after 22 people were accidentally poisoned by a mix-up in pool chemicals. According to local sources, three hotel employees and one guest were transported to the hospital with non life-threatening injuries.

    Staff called...

  • Thursday, August, 16, 2018 Fire Damages Jacuzzi Plant

    Photo by Jesús Bustamante

    Jacuzzi’s manufacturing plant in Tijuana, Mexico, sustained fire damage Saturday afternoon at approximately 2 p.m. local time. According to local