Cailley Hammel
Cailley joined the AQUA team in August 2012, and serves as the magazine's managing editor. She commonly writes about the hot tub industry, marketing and retailing. Follow her on Twitter @CailleyH or send her an email at
  • Tuesday, June, 04, 2019 Need Help With Your 'Help Wanted' Ads?

    From part-time retail staff to tenured industry veterans, finding new employees is an uphill battle. Today’s job market allows candidates to pick and choose — meaning businesses need to get creative when writing help-wanted posts.

    Here, we take a look at three help-wanted listings from pool and spa businesses that show how thinking outside the box can help snag more applications.


  • Tuesday, June, 04, 2019 Jacuzzi Partners with USA Surfing

    After years of campaigning, surfing is expected to make its long-awaited Olympic debut at the 2020 Summer Olympics in Tokyo. To help athletes prepare to hang ten and stay in peak physical condition, USA Surfing has announced a partnership with hot tub giant Jacuzzi. Per the three-year agreement, Jacuzzi will provide portable spas at USA Surfing training facilities and competition sites.

    Hot tubs and sports go hand-in-hand: football teams use them in recovery regimens and divers use...

  • Thursday, May, 23, 2019 This Year's Must-Have Pool Floats

    Like the must-have toy at Christmas, everyone wants the season's hit pool float — a trend that's been ongoing for several years with no signs of...

  • Thursday, May, 23, 2019 The New Frontier for Vinyl Liners: Holographic Designs

    The vinyl liner industry has made great strides in recent years — customers who seek extra "oomph" from their liner patterns can choose sparkly, iridescent inks,...

  • Thursday, May, 09, 2019 Hidden in Plain Sight


  • Monday, May, 06, 2019 SOI Retail Report 2019: Strong and Steady

    Right now, life for the pool and spa retailer is going swimmingly. As we found in our SOI retail survey — which received a record-breaking number of responses this year — just over half of respondents feel "very comfortable" with the future of the industry. Sixty-three percent said their businesses are growing stronger. These encouraging numbers point to another promising season of high revenues and happy customers.

    At the same time, prosperity has not led to complacency. Pool and...

  • Thursday, May, 02, 2019 2019 AQUA 100 Winner: Ultra Modern Pool & Patio

    "Since 1954, our family has kept its promises to customers. Satisfying customers is our way of life...they are part of our family. They are our friends, relatives, co-workers and neighbors. The service and work we do here is a direct reflection of who we all...

  • Tuesday, April, 30, 2019 Hayward Dramatically Expands Trade-Only Line

    In an effort to level the playing field between brick-and-mortar dealers and online sellers, Hayward Industries has announced significant changes to its trade-exclusive policy.

    First, Hayward’s Expert Line will dramatically expand — more than 900 SKUs will be taken offline, meaning 80% of Hayward’s products will be strictly limited to pool professional Hayward dealers only.

    Second, products in the open line (or products allowed to be sold online) will be increased in price...

  • Tuesday, April, 30, 2019 2019 AQUA 100 Winner: Pool Stop

    "Marines are taught to take care of their troops first, and that stuck with me when dealing...

  • Thursday, April, 25, 2019 2019 AQUA 100 Winner: Patio Pleasures Pools & Spas