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We’ve said it before and we’ll say it again: Outdoor living should be a important part of your business. According to the 2017 Houzz Landscape Study, only 6 percent of homeowners (specifically, homeowners who had an outdoor project either planned, in progress or completed) were planning on a pool for the backyard. Compare that to a patio/terrace, which was the most popular outdoor project at 39 percent.
Pool and spa retailers and builders should see a lot of promise in those figures, as they show there’s clearly a large market of homeowners interested in making outdoor living purchases beyond the water.
RELATED: How to Break into Outdoor Living
The other upside: Outdoor living encompasses a vast range of products for budgets of all sizes. While high-end builders may have customers flocking to posh patio furniture and impressive grills, mid-range retailers and builders can turn to pre-finished outdoor kitchens and items like hammocks, which are great for adding revenue while consuming little square footage.
Here, we take a look at just some of the outdoor living products on the market. Take a look — you’re sure to find something that will appeal to your customers.
Bobé Water & FireSet the stage for outdoor entertainment with a table that provides heat and beauty. Round, square and rectangular shapes all feature Bobé's Perfect Flame burner to ensure maximum flame effect. Manually light the burner or sync it with an automated controller to remotely turn it on and off. bobewaterandfire.com | (888) 388-2623
Zuo ModernZuo Modern's new shaded outdoor daybed features a modern teepee design and low profile to turn the backyard into a spa-like space. Made of synthetic weather-resistant weave and upholstered in easy-care UV-guarded fabric. zuomod.com | (866) 7-ZUOMOD
Rico RockThis contemporary bench waterfall has a built-in fire option and is designed to plug-and-play for easy installation. Order with a 12- or 24-inch ColorFall spillway waterfall and a 24-inch Linear Fire Effect. The propane tank is hidden within the hollow cavity of the bench. ricorock.com | (888) 717-3100
Primo GrillThe Primo Oval G 420 offers the convenience of gas and the advantages of a premium-grade ceramic shell that acts as an insulator to retain more heat and offer juicier food than metal gas grills. Reaches grilling temperatures in less than five minutes. primogrill.com
ForshawExterus by Forshaw Introduces "Express to Go," an outdoor kitchen that ships completely finished for easy installation. This 6-foot-long kitchen is designed for value with an AOG 30-inch L series grill, double access doors and triple drawer storage. exterusoutdoor.com | (800) 367-7429
Kingsley BateKingsley Bate's Kona seating is constructed from an attractive mix of all-weather wicker and premium teak, and is generously scaled for comfort. Available pieces include a sofa, settee, lounge chair and ottoman. kingsleybate.com | (703) 361-7000
Great American Waterfall CompanyThe Great American Waterfall Company manufactures ABS plastic waterfalls for both commercial and residential applications. A wide range of color choices are available, from basic white to hammered and metallic looks. gawcinc.com | (888) 683-0042
Drink TopsDrink Tops are an array of attractive, silicone lids that protect beverages from outdoor elements. Available in a solid silicone design that seals to glassware or with a stainless-steel screen, ideal for allowing wine to breathe. Perfect for outdoor and poolside entertaining. coverware.com | (773) 299-6552
LA SIESTALA SIESTA's Aventura Weather-Resistant Classic Hammock complements any backyard, pool or patio. Handmade in Colombia using world-renowned German design and engineering, LA SIESTA maintains the soul of this cultural tradition while ensuring optimal weight distribution and comfort. lasiesta.com | (786) 401-1138
SABER GrillsSABER's Elite Series is a new line of luxurious, high-performance gas grills meticulously manufactured with 304 commercial-grade stainless steel. In addition to push-button ignition and ambient LED lighting over each control knob, SABER Elite grills use 30 percent less propane than traditional gas grills. sabergrills.com | (888) 947-2237
FeatherockFeatherock's 100 percent natural pumice rock is safe for use in fire features and can be used as an alternative to lava rock. Pumice combines the natural, rugged look of lava rock with the modern style of firepit glass. Available in ¼-inch gravel to 6-inch cobbles in 5-pound bags or bulk bags. featherock.com | (818) 882-0300
Ledge LoungerLedge Lounger has debuted a new collection of outdoor furnishings. These new pieces, known as the Mainstay Collection, bring a modern sophistication to classic favorites, like the Chaise and Adirondack. Made of high density polyethylene and available in 10 colors. ledgeloungers.com | (888) 749-5336
Amish Country GazebosAmish Country Gazebos manufactures easy-to-assemble modular gazebos, pergolas, and pavilions. Ship factory-direct to the jobsite, with all materials included. amishgazebos.com | (800) 700-1777
KUDU Safari BraaiThe KUDU Safari Braai is a multifunctional grill, griddle and firepit combined — a dream come true for backyard enthusiasts. The KUDU grills, sautés, sears, fries, boils, smokes and steams — and can often do so simultaneously. kudugrills.com | (404) 719-8063
Big Green EggGrilling, baking, roasting and smoking – the Big Green Egg stands alone as one of the most versatile outdoor cooking products on the market, the company says. With seven convenient sizes to choose from, there is an EGG to fit any backyard. biggreenegg.com | (800) 793-2292
Grand EffectsGrand Effects' fire feature products include decorative, handmade bowls, pits, tables and torches, while its water feature products include bowls, scuppers and planters. A central aesthetic element in the connected pool experience, all products are compatible with the app-based iAquaLink pool control system. grandeffects.com | (949) 697-5270
APSP has announced the newly revised ANSI/APSP/ICC-11 2019 Standard for Water Quality in Public Pools and Spas, which features significant changes that will impact pool and spa service professionals across the nation.
The new Standard is the first comprehensive, data-driven and knowledge-based national Standard for pool and spa water quality and chemistry. It is ideal for understanding the minimum guidelines surrounding water quality parameters in public swimming pools and spas for...
Master Spas Hit the marketing goldmine in early December when television star Steve Harvey gave away five of the company's Michael Phelps Legend Series hot tubs on his syndicated daytime talk show.
Each day during the giveaway, Harvey gave one audience member a chance to play a game called Harvey's Hundreds, a...
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Mechanicsburg is a town in Pennsylvania midway between Philadelphia and Pittsburgh. It’s a bit closer to Philly geographically, but culturally it has more in common with the Steel City to the west. The small borough is home to a pool company called Aquavisions, Incorporated, which...
An industry pro went on Facebook to find a "customer" writing negative comments on her company page — but they were never a customer to begin with! Should she speak up and defend herself or simply keep quiet? Industry pros share their insights:
Paige Pruett-WichernPruett's Pool and Spa | West Plains, Mo.
"What would you do if a 'customer' is publicly posting untrue comments about your company on...