The Pool & Hot Tub Alliance has named Sabeena Hickman as the organization's new president, chief...
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Two years ago, Tyler Rasmussen and Greg Villafana were two service guys with a dream of educating and inspiring other professionals in the pool business, and they decided podcasts were the way to do it. A podcast would allow service pros to learn while keeping their hands free for driving or cleaning pools or replacing filters.
“It allows them to work on their business, while working in their business as well,” says Villafana. “We found it difficult to find information when we started our business six years ago and wanted to make it easier for others to have access to some of the greatest minds in the industry. The podcast allows them to learn from the successes and failures of others and hopefully that will help them avoid making some of those same mistakes themselves.”
In less than two years, the “Pool Chasers” have produced nearly 50 podcasts covering a wide range of topics for pool and spa professionals. In that short span, the pair report that the response has been far greater than they ever expected.
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“The response has been amazing,” says Rasmussen. “We had a vision for the podcast and the community and it has exceeded most of those expectations. We are very honored to be the voice of this amazing community. We have received thousands of responses from people in all aspects of the industry telling us that the podcast has helped them in some shape or form. We take this role very seriously and each comment we get motivates us to continue to provide the best content possible. We do not take it for granted and are very excited to see what the future holds for all the Pool Chasers out there.”
The project has been so successful that last December Rasmussen and Villafana quit working at their service jobs and now devote their efforts full time to producing the podcast. “Each podcast episode can take between 20-30 hours to produce,” Villafana explains. “This includes setting up the interview, studying, recording, editing, social media content, launching the episode and much more. It takes a lot of work to produce high quality audio, which we have been focused on from the start. It is our full-time job and we are dedicated to providing the best content possible.”
The Pool & Hot Tub Alliance has named Sabeena Hickman as the organization's new president, chief executive officer and staff liaison to the board of directors. Hickman, who most recently served as the CEO of the National Association of Landscape Professionals, brings 20 years of association experience to her new role. She will start September 3. Lawrence Caniglia, current president and CEO, will continue in an advisory role to aid in the transition.
“We are delighted that...
Dear Advice for the Lovelorn:
I'm a 20-something backyard swimming pool who is, shall we say, starting to show her age. My plaster etches. My tiles are loose. And I can't cope with my coping anymore. I would love to get a makeover, but I'm afraid the other pools in the neighborhood will find out. What can I do? —Brokenhearted in the Backyard
GPS tracking software lets business owners keep an eye on their service vehicles wherever they are to ensure the fleet is operating efficiently. How do you track your work vehicles? Industry pros share their insights:
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David NelsonNelson Pool & Spa Service | Napa, Calif.
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Do you know there may be 12 company-crushing killers roaming loose inside your business right now? We call them the Deadly Dozen. And I assure you, it doesn't matter if you've been doing business for 5, 10, 20, 30 years or more and have been getting what most people would consider pretty good results, we're here to tell you that these culprits are costing you a lot of money in lost opportunity and lost business.
That's the bad news.
The good news is that we have identified...