RECENT ARTICLES
  • The Secret Life of Hot Tub Covers

    by Eric Herman August 2018

    Although often taken for granted, hot tub covers are in many ways indispensable — so much so, in fact, that it’s rare to find an outdoor hot tub that doesn’t have one.

    Covers are essential for heat retention, cleanliness, safety, security and overall enjoyment. Because they are so integral to the operation and service life of hot tubs, taking proper care of covers is crucial.

    When properly maintained, covers can provide years of durable service. Yet for all of their...

  • Yes, This Hot Tub is Really Made Out of Ice

    by AQUA Editors July 2018

    Wait a minute, wouldn’t the hot tub melt from the water?

    Well, frankly, yes. But the fact of the matter is, a couple of YouTubers made a hot tub entirely of ice — no plastic molding or steel wires holding it together, just the solid form of water. As you can imagine, it was not long-lived and it required a lot of effort to make. But it worked!

    To make the ice hot tub, Finnish couple Lauri and Anni Vuohensiltas filled a 500-liter barrel (approximately 132 gallons) with water...

  • A High-Scoring Approach To Generating Leads

    by Cailley Hammel July 2018

    Let's face it: Lead generation can be a slog. While passive strategies like word-of-mouth are quite effective, lead generation often takes work. It's passing out business cards, sending direct mail to homeowners in your area, canvassing the neighborhood and setting up shop at home shows.

    Then there's the other side of the coin: following up on leads. If you've had a particularly strong home show, for example, you might have dozens of leads to sift through. With limited time and...

  • When Wellness and Entertainment Combine

    by AQUA Editors July 2018

    Sauna-goers In Northern and Central Europe are revitalizing the sauna experience with an exciting ritual that blends wellness and entertainment. Called Sauna Aufguss, sometimes shortened to just Aufguss (which is the German word for “infusion”), the practice is rapidly gaining momentum as a global phenomenon.

    An Aufguss ritual is led by an Aufgussmeister, who essentially serves as the emcee of the Aufguss experience. After pouring water over the sauna rocks to increase humidity, he...

  • Hot Tub Tax Relief

    by Scott Webb June 2018

    I’ve always believed that one day hot tubs will get full credit for the health benefits they provide and be seen as the medical devices they really are. The research is out there to back this up; it seems like more arrives every year. But more importantly, you can feel it — physically sense the healing effects of hot tub use. When people feel it, they get it.

    The foundation of this official recognition exists today. Hot tub health benefits are recognized by the IRS and some state...

  • 22,000 Years of Comfort

    by Eric Herman June 2018

    Saturnia, Italy, a small city in Tuscany, is believed to be the oldest settlement on the Italian Peninsula with ruins and artifacts in the town dating all the way back to the 20th century B.C. Saturnia is also home to an amazing set of thermal baths and waterfalls that are believed to have been in use by local residents and travelers since ancient times.

    Legend has it that the town was founded in honor of the god Saturn, who was banished to earth for his misdeeds. He took refuge on...

  • Swim Spas: A Market in Motion

    by Eric Herman June 2018

    Swim spas occupy an interesting niche in the pool and spa industry. The category serves as an alternative to both traditional swimming pools and hot tubs, a hybridization that opens up a new set of potential customers.

    At the same time, successfully marketing and selling swim spas can be challenging in the way they require both a new level of product knowledge and an understanding of homeowners who are looking for the ability to swim and exercise in limited space.

    To explore...

  • Hot Tub Report 2018: Sales Still Hot

    by Cailley Hammel May 2018

    Hot tub dealers have a lot to crow about. For example, 88 percent of our survey respondents said hot tub sales last year either increased or stayed even, an impressive testament to the category's staying power as well as the health of the economy right now. Spa retailers are also investing more in swim spas than ever before — year-on-year responses showed an 8 percent increase in 2017.

    With sales and outlook both positive, we sought to use this year's SOI to ask about the issues...

  • Soaking in Cinema

    by AQUA Editors May 2018

    Southern California is famous both for movies and its legendarily decadent aquatic lifestyle. Now local residents can enjoy both at the same time thanks to Hot Tub Cinema Club.

    Hot Tub Cinema Club treats movie- and hot tub-loving patrons to the indulgence of watching classic movies from the comfort of an inflatable hot tub while partying with friends old and new. After a series of successful events in Europe and Australia, HTCC is coming to the Los Angeles area with a series of...

  • The Wellness First Approach

    by Cailley Hammel April 2018

    For many on Long Island, the phrase "hot tub" is synonymous with Ocean Spray Hot Tubs & Saunas. (It's only natural when your business has been around nearly 40 years.)

    However, for the last year and a half, the Ocean Spray team has made a collective, concerted effort to change what people think of when they think of the company. Instead of "hot tubs," they're going for "wellness."

    According to Marketing Director Kristy Verity, the shift was inspired by Watkins' rebrand...