RECENT ARTICLES
  • The Wellness First Approach

    by Cailley Hammel April 2018

    For many on Long Island, the phrase "hot tub" is synonymous with Ocean Spray Hot Tubs & Saunas. (It's only natural when your business has been around nearly 40 years.)

    However, for the last year and a half, the Ocean Spray team has made a collective, concerted effort to change what people think of when they think of the company. Instead of "hot tubs," they're going for "wellness."

    According to Marketing Director Kristy Verity, the shift was inspired by Watkins' rebrand...

  • Rash Cause: Pseudomonas Aeruginosa Explained

    by APSP Recreational Water Quality Committee (RWQC) March 2018

    Pseudomonas aeruginosa (abbreviated P. aeruginosa and pronounced sood-o-`mo- nez airoo-gin-o-sa) is a bacterium that causes the majority of skin rashes and infections from pool and spa use. P. aeruginosa is also the cause of most cases of “swimmer’s ear” acquired in swimming pools. It is generally believed that P. aeruginosa rashes are the most common recreational water illness in treated waters.

    What It Is

    P. aeruginosa is a very common bacterium found in water, soil and...

  • Beware The Swim Reaper

    by Kathryn Howard March 2018

    If you're not careful around the water, you might meet the grim reaper. Unless you're in New Zealand, where you might instead meet the Swim Reaper. The Swim Reaper is social media campaign designed by Water Safety New Zealand...

  • Growing Bigger — in a 600-Square-Foot Showroom

    by Cailley Hammel March 2018

    Rocky Mountain Hot Tub Company (Breckenridge, Colo.) is an anomaly in the hot tub industry. While some dealers boast about their expansive showrooms and countless display models, RMHTC owner Jake Olweiler finds he doesn’t need a 5,000 square foot store, or even 1,500.

    Six hundred square feet is plenty.

    That may sound crazy, but RMHTC has seemingly found the answer to a riddle many pros in the pool and spa industry encounter: How do we make more money while still staying...

  • Why Retailers Must Embrace Change

    by Ted Lawrence February 2018

    Change. Most people don't like it — we are creatures of habit who enjoy the comforts of our daily routine. But when it comes to shopping, especially at our favorite retailers, we don't just expect change — we demand it. As consumers, we reward retailers who continually add to their product selection, change the look of their stores and keep their websites up to date.

    Change is clearly a good thing for your business, but be careful. Too much change can do more harm than...

  • Hot Tub Retailer Partners with Washington Redskins

    by Eric Herman January 2018

    Back in early November, at last year’s PSP Expo in Orlando, Jennifer Clements accepted the APSP Retailer of the Year Award on behalf of Pla-Mor Pools, her family’s retail/construction firm, based in Mechanicsville, Va.

    Founded in 1968 by her husband Kenny Clements’ parents, the company has based its success in recent years on providing products and services that offer maximum value for the dollar and also a marketing plan that promotes both the outdoor living experience alongside...

  • Core Covers Acquires Sunstar

    by AQUA Editors January 2018

    Core Covers announced this week it has acquired Sunstar Spa Covers & Accessories, a move that will expand Core's production to 250,000 spa covers per year, making it the world's largest supplier of spa safety covers.

    According to a statement from Core, the acquisition is ideal in several ways: The companies are both based in San Diego, Calif., and are operationally identical, allowing for seamless integration; Core will also retain Sunstar's production staff, securing decades...

  • Hiring Hot Tub Salespeople

    by Cailley Hammel January 2018

    Your top salesperson just gave his two weeks' notice. What do you do?

    For many hot tub dealers, the answer is "panic."

    Such a reaction is understandable — a hot tub dealer's revenue rests almost entirely on salespeople's shoulders. And in a field where great salesmanship hinges on thorough product knowledge, the idea of finding a new person, and starting from scratch, can sound intimidating.

    The pool and spa industry may be known for long tenures, but eventually,...

  • Cauldron Hot Tubs: Old World Charm for the Modern Age

    by Kathryn Howard January 2018

    It's one of the most imaginative designs in the history of pre-manufactured spas – something that evokes films and cartoons and magic — and by the designer's admission, it came straight out of Hollywood:

    "It came out of those old movies from Abbott and Costello where the cannibals boil the...

  • Muscles in Hot Water

    by Alice Cunningham December 2017

    Sometimes the world brings you a gift. For those of us who advocate hot water wellness, the New York Times gave us an early Christmas present on November 1. In a wonderful article titled “Running a Marathon? Think Hot Tub, Not Ice Bath, Afterward,” the Times describes a recent study at the Karolinska Institute in Sweden that looked into the question of...