RECENT ARTICLES
  • Swim Spas: A Market in Motion

    by Eric Herman June 2018

    Swim spas occupy an interesting niche in the pool and spa industry. The category serves as an alternative to both traditional swimming pools and hot tubs, a hybridization that opens up a new set of potential customers.

    At the same time, successfully marketing and selling swim spas can be challenging in the way they require both a new level of product knowledge and an understanding of homeowners who are looking for the ability to swim and exercise in limited space.

    To explore...

  • Hot Tub Report 2018: Sales Still Hot

    by Cailley Hammel May 2018

    Hot tub dealers have a lot to crow about. For example, 88 percent of our survey respondents said hot tub sales last year either increased or stayed even, an impressive testament to the category's staying power as well as the health of the economy right now. Spa retailers are also investing more in swim spas than ever before — year-on-year responses showed an 8 percent increase in 2017.

    With sales and outlook both positive, we sought to use this year's SOI to ask about the issues...

  • Soaking in Cinema

    by AQUA Editors May 2018

    Southern California is famous both for movies and its legendarily decadent aquatic lifestyle. Now local residents can enjoy both at the same time thanks to Hot Tub Cinema Club.

    Hot Tub Cinema Club treats movie- and hot tub-loving patrons to the indulgence of watching classic movies from the comfort of an inflatable hot tub while partying with friends old and new. After a series of successful events in Europe and Australia, HTCC is coming to the Los Angeles area with a series of...

  • The Wellness First Approach

    by Cailley Hammel April 2018

    For many on Long Island, the phrase "hot tub" is synonymous with Ocean Spray Hot Tubs & Saunas. (It's only natural when your business has been around nearly 40 years.)

    However, for the last year and a half, the Ocean Spray team has made a collective, concerted effort to change what people think of when they think of the company. Instead of "hot tubs," they're going for "wellness."

    According to Marketing Director Kristy Verity, the shift was inspired by Watkins' rebrand...

  • Rash Cause: Pseudomonas Aeruginosa Explained

    by APSP Recreational Water Quality Committee (RWQC) March 2018

    Pseudomonas aeruginosa (abbreviated P. aeruginosa and pronounced sood-o-`mo- nez airoo-gin-o-sa) is a bacterium that causes the majority of skin rashes and infections from pool and spa use. P. aeruginosa is also the cause of most cases of “swimmer’s ear” acquired in swimming pools. It is generally believed that P. aeruginosa rashes are the most common recreational water illness in treated waters.

    What It Is

    P. aeruginosa is a very common bacterium found in water, soil and...

  • Beware The Swim Reaper

    by Kathryn Howard March 2018

    If you're not careful around the water, you might meet the grim reaper. Unless you're in New Zealand, where you might instead meet the Swim Reaper. The Swim Reaper is social media campaign designed by Water Safety New Zealand...

  • Growing Bigger — in a 600-Square-Foot Showroom

    by Cailley Hammel March 2018

    Rocky Mountain Hot Tub Company (Breckenridge, Colo.) is an anomaly in the hot tub industry. While some dealers boast about their expansive showrooms and countless display models, RMHTC owner Jake Olweiler finds he doesn’t need a 5,000 square foot store, or even 1,500.

    Six hundred square feet is plenty.

    That may sound crazy, but RMHTC has seemingly found the answer to a riddle many pros in the pool and spa industry encounter: How do we make more money while still staying...

  • Why Retailers Must Embrace Change

    by Ted Lawrence February 2018

    Change. Most people don't like it — we are creatures of habit who enjoy the comforts of our daily routine. But when it comes to shopping, especially at our favorite retailers, we don't just expect change — we demand it. As consumers, we reward retailers who continually add to their product selection, change the look of their stores and keep their websites up to date.

    Change is clearly a good thing for your business, but be careful. Too much change can do more harm than...

  • Hot Tub Retailer Partners with Washington Redskins

    by Eric Herman January 2018

    Back in early November, at last year’s PSP Expo in Orlando, Jennifer Clements accepted the APSP Retailer of the Year Award on behalf of Pla-Mor Pools, her family’s retail/construction firm, based in Mechanicsville, Va.

    Founded in 1968 by her husband Kenny Clements’ parents, the company has based its success in recent years on providing products and services that offer maximum value for the dollar and also a marketing plan that promotes both the outdoor living experience alongside...

  • Core Covers Acquires Sunstar

    by AQUA Editors January 2018

    Core Covers announced this week it has acquired Sunstar Spa Covers & Accessories, a move that will expand Core's production to 250,000 spa covers per year, making it the world's largest supplier of spa safety covers.

    According to a statement from Core, the acquisition is ideal in several ways: The companies are both based in San Diego, Calif., and are operationally identical, allowing for seamless integration; Core will also retain Sunstar's production staff, securing decades...