• Current Thinking

    by Kirstin Pires February 2007

    There's something missing from a lot of pools. Sure, the designs are getting more elaborate. There are more high-tech features and automation devices available — and affordable — even in moderate price ranges. Faux rock, swim outs, fountains and jets and waterfalls, vanishing edges and slides. Around the pool and spa, grills, bars and furnished living spaces...

  • Forward Thinking

    by Karen Erstad January 2007

    When you experience the four seasons, you're reminded almost daily as you step out the door that change is inevitable. That's a good thing to keep in mind as you shiver through January. The changing weather, however, is but one of the many elements that affects your business. Evolving technology, design trends, consumer buying patterns and today's changing workforce also...

  • Get With The Program - Why sell a product when you can sell a system?

    by Becky Strauss September 2006

    It's impossible to walk into a spa dealership without noticing the rows of matching products meant to take the mystery out of keeping the spa water sparkling clean. There are sanitizers, clarifiers, balancers and so on. If you really look at the packaging, all the products lined up next to each other look an awful lot like personal-care products — coincidence?


  • From Barrel To Tub

    by Scott Webb September 2006

    The magic happens at the waterline. Above it are the spent efforts of an average working day. But as the body descends, slides down, and crosses the waterline, the petty injuries and small claims of life dissolve.

    As if by corrective lenses, we can now see more clearly the faces around us, where we are, what is real.

    We didn't invent that. But as a group,...

  • Tiny Bubbles

    by Scott Webb May 2006

    In the beginning, there was warm water, rushing over the outstretched legs and arms and across the muscles of the back. And that was good.

    But spa makers soon discovered that air could be mixed into the stream of water to create an even more scintillating experience. Spa users quickly acquired a taste for the sensation of bubbles against the skin. It's been in the...

  • Swimming Is Just The Beginning

    by Karen Erstad February 2006

    Once most people learn about everything a swim spa has to offer, they want one. That's unless they already have a pool and spa in their backyard. For those who don't, especially the millions of aging Baby Boomers, a swim spa could be the perfect fit. They can easily be used year-round, they take up much less space, and are more efficient to heat and operate than a...

  • Think Big

    by Elissa Sard Pollock January 2006

    What's bigger than Texas. How about the Canadian Rockies. In Texas. That defines big. In the imagination of one Dallas penthouse owner, they came together in a, well, big way. The main body of water is only 20 feet long, but it's part of a 10,000-square-foot entertainment area on the 18th floor of a Dallas high-rise.

    Craig Cameron of Natural Water Environments...

  • One Happy Family

    by Becky Strauss January 2006

    So many variables go into building a successful portable spa business. Your store looks great. Your spas are displayed in a manner both efficient and aesthetic, and when customers walk in your door, they feel instantly as though they want one of your beautiful tubs, right. And then, the biggest variable of all walks on the scene, the face of your product: your sales staff....

  • Concrete Or Acrylic?

    by Barrett Kilmer January 2006

    Looking through the pages of AQUA could give the impression that big backyards with high-end pools always come with custom spas, and standalone spas on patios or decks are always of the portable variety. But obviously that's not true in all cases. Sometimes the half-million-dollar pool customer wants the hydrotherapy experience that only a portable spa can provide,...

  • Beautiful Or Bust

    by Karen Erstad November 2005

    Everybody has a favorite place to shop. Maybe your favorite store has a product you really like — that special fishing lure you can't find anywhere else. Or maybe your favorite store has particularly friendly and knowledgeable salespeople. For many shoppers, their favorite store not only has products they want and helpful salespeople, it also looks fabulous....