• Hiring Hot Tub Salespeople

    by Cailley Hammel January 2018

    Your top salesperson just gave his two weeks' notice. What do you do?

    For many hot tub dealers, the answer is "panic."

    Such a reaction is understandable — a hot tub dealer's revenue rests almost entirely on salespeople's shoulders. And in a field where great salesmanship hinges on thorough product knowledge, the idea of finding a new person, and starting from scratch, can sound intimidating.

    The pool and spa industry may be known for long tenures, but eventually,...

  • Cauldron Hot Tubs: Old World Charm for the Modern Age

    by Kathryn Howard January 2018

    It's one of the most imaginative designs in the history of pre-manufactured spas – something that evokes films and cartoons and magic — and by the designer's admission, it came straight out of Hollywood:

    "It came out of those old movies from Abbott and Costello where the cannibals boil the...

  • Muscles in Hot Water

    by Alice Cunningham December 2017

    Sometimes the world brings you a gift. For those of us who advocate hot water wellness, the New York Times gave us an early Christmas present on November 1. In a wonderful article titled “Running a Marathon? Think Hot Tub, Not Ice Bath, Afterward,” the Times describes a recent study at the Karolinska Institute in Sweden that looked into the question of...

  • Finding the Voice of Wellness

    by Eric Herman November 2017

    Calls for the industry to mount a national PR and advertising campaign extolling the health benefits of aquatic exercise and immersion have been heard for decades. Yet for all of those good intentions, such a campaign has never come close to becoming a reality.

    Now, however, leaders in the hot water industry are coalescing around a wellness message, raising the prospect of finding a collective voice through other means. According to some industry insiders, the solution may be to...

  • Sponsored Video: FROG @ease

    by King Technology October 2017

    Earning money through repeat sales from happy customers just got a lot easier. So easy we call it @ease. The latest product from FROG sanitizes hot tubs by creating Fresh Mineral Water that’s cleaner, clearer, softer and easier to take care of thanks to SmartChlor Technology, which self-regulates to reduce chlorine use up to 75 percent and shocking to only once a month. The best part — @ease replacements are 3X more profitable than dichlor, so your aftermarket business will increase...

  • Rooftop Sophistication

    by Cailley Hammel October 2017

    The project you see here looks clean and elegant, but make no mistake: It certainly wasn’t easy to achieve. A small 20-by-30 foot deck, unusual material selections, a concurrent interior remodel and a homeowner’s association were just a few challenges the Pool Environments team (Plano, Texas) faced.

    Then add in the height factor. This project was 270 feet, or seven stories, off the ground.

    “It was a challenge from the start,” laughs Reconstruction Project Manager Mike...

  • Dichlor: The Sanitizing Stalwart

    by APSP Recreational Water Quality Committee (RWQC) October 2017

    {bglink 3750}It’s one of the most familiar and trusted products in the pool industry, yet few people who use dichlor (sodium dichloro-S-triazinetrione) know much beyond the fact that it will kill algae, oxidize waste and provide an acceptable chlorine residual. This month’s Tech Notes provides some helpful detail.

    Dichlor is typically sold in granular form, providing a simple and convenient way to chlorinate pools and spas. Dichlor is completely soluble in water and does not...

  • Pools by the Hour

    by Kathryn Howard October 2017

    The sharing economy has expanded into the pool industry with the launch of Pool For U, a service where pool owners can rent their pools to swimmers on an hourly basis. In other words, it's Airbnb for pools.

    "Our slogan is bringing summer closer to home," Bunim Laskin, Pool For U CEO, told "We...

  • Shop Talk: What's the Worst Hot Tub You've Ever Encountered?

    by Kathryn Howard October 2017

    Shop Talk is a feature in AQUA in which we ask a question to a few pros from all corners of the industry. Today's question: What's the worst hot tub you've ever encountered?

    Eric Cassidy

    Vice President | Valley Pool & Spa
    Pittsburgh, Penn.


  • Portable Spa Roundup: A Hot Tub for Everyone

    by AQUA Editors September 2017

    It's a good time to be a hot tub retailer. Not only is there increasing evidence to support the vessel's tie to better health, marking the rise of what we call the Hot Tub Health Movement, but sales are stronger than they've been in years. According to Pkdata, the hot tub industry has seen consecutive growth for four years now — including two back-to-back years of double-digit growth.

    It certainly helps that...