• The IHTA of APSP: Fighting Legislation, Seeking Participation

    by Barrett Kilmer September 2017

    Last April, after a winter of heavy snowfall in the Sierras and a soggy spring, Governor Jerry Brown declared an end to the drought emergency that had crippled California for four years.

    "Thank God for the rain," says Mike Dunn, executive vice president for Watkins Wellness in Vista, Calif., and member of the Strategic Leadership Team of the International Hot Tub Association of APSP. "Over the last few years, we've fought battle after battle over the drought. Cities would say,...

  • Hot Tub Troubleshooters

    by AQUA Editors September 2017

    To be a good hot tub tech, you need the sleuthing skills of a detective, the discipline of a commercial pilot and a large measure of patience. But where does a new spa recruit develop such abilities?

    A good place to start is the upcoming PSP Expo seminar "Troubleshooting Portable Hot Tubs: Tips on What to...

  • 2017’s Top Hot Tub Showroom Design Trends

    by Cailley Hammel August 2017

    There are several key ingredients to success in the hot tub business, including a stellar team, great customer service and a deep knowledge of the products you carry. Another equally important factor: The look and feel of your showroom, which plays a huge role in swaying potential customers to make a purchase.

    There are several reasons why. According to a report by Market Track, the majority of U.S. shoppers prefer to buy in-store over online, especially for bigger ticket items....

  • Floating Your Troubles Away

    by Kathryn Howard August 2017

    Have you heard of floating? No, this isn’t a relaxing float in the pool — it’s a certified spa treatment.

    In “float therapy,” guests lay in an enclosed water tank (also known as a pod) filled with enough Epsom salt to keep a body afloat without tensing any muscles. The sensory deprivation of floating is meditative and comes with a slew of benefits, such as stress reduction, pain relief and improved blood circulation. It can even help relieve PTSD symptoms in military...

  • The History of Hot Water Wellness

    by Eric Herman August 2017

    You don't have to look very far to see we're inundated with information about the health benefits of soaking/bathing in hot water. Some might even go so far as to say we're currently in a Golden Era of hydrotherapy research.

    What makes much of this fluid discourse feel so new is that it runs counter to the hedonism, party lifestyle and brazen sexuality that defined the "hot tub" experience of the '70s and '80s, the period when modern portable spas and hot tubs became modern...

  • World's First Hot Tub Theme Park Opens

    by Cailley Hammel August 2017

    It’s official: The world’s first hot tub theme park is open for business.

    As we reported in February, the concept for this “spamusement” park debuted in a video in November 2016. The video depicted an assortment of unique attractions, including a carousel, Ferris wheel and even a roller coaster, all of which would be filled with hot water.


  • Investment Protection: 2017 Spa Covers & Removal Systems Roundup

    by AQUA Editors August 2017

    After making the leap and buying a hot tub, the next item on your customer's shopping list should be a cover. Spa covers boast a slew of benefits, safety and energy conservation foremost among them. However, spa covers also protect the water from debris, rain, snow and other contaminants, and that means fewer chemicals are required for water balance.

    In addition to a spa cover, a cover lifter is a great idea for a new spa buyer, especially elderly folks who bought a hot tub to...

  • A Geofence Around Your Customers

    by Cailley Hammel August 2017


    A digital boundary created by an address or GPS coordinates. When someone walks through the geofence with a smartphone (and his/her wifi, location services and/or GPS on), the company that owns the geofence can capture their IP address and use it to send marketing messages via

  • Beer Spas Around the World

    by Kathryn Howard August 2017

    People soak in a pool or spa to relax. People also like to have a drink or two for the same reason. So it's natural, then, that these two worlds would collide with...

  • Switching Sides, Switching Lines

    by Cailley Hammel July 2017

    Among the most important, meaningful decisions a spa dealer can make is selecting a spa line to carry in his or her store. As any dealer can attest, it's a choice that has less to do with the product itself and everything to do with your core values as a business. After all, tubs are just the beginning — choosing a supplier marks the beginning of an important business relationship that can adversely or positively impact sales.

    It's also a choice you're likely to make more than once....