• NC Brands Acquires New Technology

    by AQUA Editors May 2017

    NC Brands L.P. (manufacturer of Natural Chemistry, SeaKlear and Red Leopard) has reached an agreement to acquire the assets of Aqualus, LLC. This acquisition follows NC Brands L.P.’s acquisition of the assets of Red Leopard LLC in October 2015 and HaloSource’s SeaKlear range in May 2016.

    Aqualus provides companies in the pool and spa industry with water-soluble pouches. These pouches are specifically designed to be compatible with the chemical filled inside the pouch.


  • Hot Tub Products Launches E-Commerce Service

    by Kathryn Howard May 2017

    Hot tub consumers don’t just shop online for low prices, they shop online because it’s convenient. But managing an e-commerce website is hard, especially for specialty retailers who may not have the resources to build such a website, let alone maintain inventory and fulfill orders.

    Enter E-Commerce Licensing, a new company designed to help hot tub retailers easily set up and maintain an e-commerce presence, which in...

  • Pentair Earns 2017 Energy Star Partner of the Year Award

    by AQUA Editors May 2017

    Pentair has been named a 2017 Energy Star Partner of the Year – Sustained Excellence Award winner for continued leadership in protecting the environment through superior energy efficiency achievements. Pentair’s accomplishments were recognized by the U.S. Environmental Protection Agency and the U.S. Department of Energy in Washington, D.C., in late April. Pentair has been an Energy Star partner since 2013.

    In order for pool pumps to earn the Energy Star certification, the pumps must...

  • S.R. Smith Expands Sales Force

    by AQUA Editors May 2017

    S.R. Smith named Justin Shadrach as regional manager of mid-America/mid-Atlantic. Prior to joining S.R. Smith, Shadrach spent ten years with PoolCorp in sales and sales center management positions. In his new role, Shadrach is responsible for a territory that includes Ohio, Indiana, Michigan, Kentucky, West Virginia,...

  • Halco Lighting Hires Samir Shah as Vice President

    by AQUA Editors May 2017

    Halco Lighting Technologies, a provider of lamp, ballast and luminaire solutions, welcomes Samir Shah as Vice President/General Manager for J&J Electronics. Halco Lighting acquired J&J Electronics in November 2016.

    Reporting to President and CEO Kim Cook, Shah will be assuming leadership of the J&J business unit as Jim Rafferty, current acting President of J&J Electronics, transitions out of the business over the next several months.

    Shah joins Halco with...

  • J&J Electronics Announces New Sales Representative

    by AQUA Editors April 2017

    J&J is pleased to announce the newest member of its team, Josh Randall. Randall, a native Texan, comes J&J with more than 15 years of experience in pool sales, service, installations and equipment troubleshooting.

    In his new role, Randall will help pool partners with their product needs. In particular, he looks forward to...

  • Dealers Give Back During Incentive Trip to Hawaii

    by AQUA Editors April 2017

    More than 330 travelers representing the Watkins Wellness family of brands traveled to Hawaii in February to celebrate their success and achievements over the past year.

    The trip was the finale of the 2016 Watkins Wellness Incentive Program, which rewards dealers who excel in the industry and reach their annual goals. This year, the trip sent dealers on an all-expense-paid trip to a “Pacific Paradise” at the Four Seasons Resort Oahu at Ko Olina, in Hawaii.

    In addition to...

  • ControlOMatic Celebrates 10th Anniversary

    by AQUA Editors April 2017

    ControlOMatic is pleased to announce its 10th anniversary in the swimming pool and spa industry, providing innovative, patented, plug-n-play saltwater systems for spa chlorination as well as a complete line of chemicals controllers for residential and commercial swimming pools.

    The founder of ControlOMatic, Scott Lenney, has actually been in the industry since 1989 when he first founded Acu-Trol which he later sold to Pentair Commercial Aquatics in 2006. Mr. Lenney went on to...

  • pHin: Here To Stay

    by Cailley Hammel April 2017

    Quick Recap

    What is pHin?

    pHin is a water sensor that continually measures pH, ORP, and temperature. Once a month, the mobile app asks the customer to use a test strip, which it scans to access free chlorine, total alkalinity, total hardness and cyanuric acid.

    How does it work?

    Homeowners and/or

  • Watkins Announces Dealer of the Year Award Winners

    by AQUA Editors April 2017

    Watkins Wellness announced the winners of four prestigious awards given annually to the best dealers under the Watkins Wellness brand. These awards were awarded last January in various expos across the country.