• Mark Stephenson to Bring Water Testing Expertise to Sutro

    by AQUA Editors September 2016

    Mark Stephenson, former CEO of Environmental Test Systems and the inventor of the pool test strip, is joining Sutro to help develop its smart water-testing sensor. 

    RELATED:The Smart Pool Solution?

    “As Sutro revs up development to launch our product, Mark’s experience with both the pool industry and working in China is invaluable," says Ravi Kurani, Sutro’s co-founder and CEO. "Mark was at the...

  • Post-Seaklear Acquisition, NC Brands Announces Company Changes

    by AQUA Editors September 2016

    Following the acquisition of SeaKlear and a company name change at the end of May, NC Brands L.P. (formerly Natural Chemistry) announces the following new hires and changes in representation:

    NC Brands New Hires

    • Greg McFadzen has been hired as the Long Island and Northern New Jersey representative. McFadzen joins NC Brands with more than 12 years of pool industry sales
  • Evosus Promotes 2 Staffers to Client Onboarding Positions

    by AQUA Editors September 2016

    Evosus Business Management Software has promoted both Emily Schmitt and Ranny Petkovits to the position of client onboarding specialist. In their new roles, Schmitt and Petkovits will manage software implementation projects for clients from inception to completion.

    The client onboarding specialists will help...

  • Phoenix Products Assigns Joe Semiraro of Semco Sales

    by AQUA Editors August 2016

    Phoenix Products, a company that has formulated a full line of swimming pool and spa chemicals since 1986, is proud to announce its appointment of Joe Semiraro of Semco Sales, established in 1991, as its new regional sales representative for New Jersey, New York, Pennsylvania, Maryland, Virginia and Delaware.

    Both companies feel this partnership will enhance and secure their long term goal of bringing competitively priced American-made problem-solving products to the market.

  • Neptune Benson Acquires Delta UV

    by AQUA Editors August 2016

    Evoqua Water Technologies, which recently acquired Neptune Benson, announced yesterday it has acquired Delta UV, a leading manufacturer of UV-C technology based in Gardena, Calif.

    The acquisition adds Delta UV’s systems to Evoqua and Neptune Benson’s portfolio of UV solutions, including ETS-UV and Wallace & Tiernan Barrier UV products. In addition to complementing its product range, the acquisition means Evoqua and Neptune Benson will now offer UV solutions for a large variety...

  • Pump Standards Agreement Reached

    by AQUA Editors August 2016

    An agreement between industry, efficiency proponents, and other interested parties for the first national energy efficiency standards for pool pumps was approved last week by a U.S. Department of Energy (DOE) advisory committee.

    Based on DOE’s analysis, the standards will save more than 400 billion kilowatt-hours (kWh) of electricity over 30 years of sales or the equivalent amount of electricity used annually by 37 million U.S. households, making it one of the biggest energy savings...

  • Uber for Pool Service: Will On-Demand Service Take Off?

    by Cailley Hammel August 2016

    Nicole Ruble was on Facebook in late April when an ad caught her eye. It was promoting a new lead generation service, Pool Service on Demand, that claimed it could help pool businesses land new service customers.

    Ruble, sales manager of JFY Pools in Elgin, Ill., was intrigued. But Sean Ruble, her husband and owner of JFY Pools, was uncertain.

    "I was the one that was like, 'All right, let's do it, it sounds really interesting,'" Nicole says. "Sean was the one who was a little...

  • Hayward Acquires Kripsol Group

    by AQUA Editors July 2016

    Hayward Industries announced yesterday it has acquired Kripsol Group, headquartered in Yuncos, Spain. 

    “We’ve had a long standing relationship with Kripsol and are delighted to add their portfolio of products and management talent to Hayward.  This combination also fulfills our strategy of manufacturing close to our customers,” says Clark Hale, president of Hayward Industries.

    Founded in 1988 in Madrid, Spain, Kripsol markets its products around the world under the Kripsol...

  • AquaFinesse Announces New VP of Sales and Marketing

    by AQUA Editors July 2016

    AquaFinesse is proud to announce the addition of Chris Lacy as vice president of sales and marketing due to a restructuring of the AquaFinesse management team. Bob Snodgrass, who previously held this role, is now senior vice president.

    Chris joins AquaFinesse with 33 years in the pool and spa industry in various sales management roles with Polaris Pool Systems,...

  • Haviland Adds Two Engineers to Growing Team

    by AQUA Editors July 2016

    Haviland Enterprises, manufacturers of borate-technology pool and spa water treatment products including the ProTeam and Spa Pure brands, has hired two experienced engineering professionals to new positions for its growing Grand Rapids team.

    Benjamin Gaeth is the new engineering manager. He will oversee the engineering function of all Haviland facilities, including engineering, maintenance and the laboratory. His emphasis will be ensuring products are engineered and processed using...