Allied Innovations, a leading provider of spa control and replacement parts including Len Gordon, Gecko, Aqua-Flo, Spa Builders, Brett Aqualine, Balboa and Waterway, has acquired Spa Parts Plus, a fellow spa part distributor. As both companies provide a range of distribution services to the spa and hot tub industry, the merger better positions both entities to respond to the industry's growing demands by sharing resources and capabilities.

Allied Innovations is based in Las Vegas, Nev., and Spa Parts Plus is based in Prescott Valley, Ariz. Under the merger, both companies will remain structurally separate.

“The acquisition of Spa Parts Plus supports Allied’s plans for growth with a vision to become the global supplier of choice of parts for spa and hot tub professionals all around the world,” says Marie Gerrish, general manager, Allied Innovations.

“Spa Parts Plus provides an exciting opportunity for Allied, specifically for its distribution activities. The sharing of our techniques and processes will strengthen and extend the services proposed by both Allied Innovations and Spa Parts Plus and will support our shared plans to meet the increasing demand in the industry and to offer the best catalogs and services possible to our customers,” says Barry Knickerbocker, founder, Spa Parts Plus.