The Pool Spa & Aquatics Alliance announces David Atencio as the new executive director. Eileen...
As anyone who’s ever tried to work on pool and spa installations across a wide region can attest,...
Water Safety USA, a consortium of 14 national governmental and non-governmental organizations,...
With millennials poised to seize control of the economy in just a few years, there’s good news for brick-and-mortar retailers: Millennials prefer shopping in physical stores. This is supported by two reports released by omnichannel analytics companies SmarterHQ and Euclid.
According to Smarter HQ, 50 percent of millennials prefer shopping in physical stores. Euclid’s report is more optimistic: it finds 59 percent of millennials made a purchase from a physical store weekly — which is higher than the 52 percent that purchased from online retailers.
“Our survey found that brick-and-mortar is alive and well with millennials, and the need for a strong, well-executed and cohesive omnichannel presence beyond online is key when capturing millennial spend,” says Michael Osborne, CEO of SmarterHQ.
RELATED: Millennials in Hot Water
"Shoppers want from physical stores what they get from Amazon — a frictionless buying experience,” Euclid CEO Brent Franson tells Retail Dive. “The question is, will brick-and-mortar retailers deliver? They’re certainly positioned to do that, if they shape the store experience to align with consumers' high expectations for convenience."
Ramping up the in-store experience for millennials is as simple as interacting with them. Euclid reports that millennials are twice as likely to be influenced by a sales associate than Baby Boomers and Gen Xers.
That retailer-consumer relationship extends to the inbox. But be careful: Millennials don’t want to be bombarded with emails; the SmarterHQ report finds millennials prefer one to three emails each month, tailored to their wants and needs. (In fact, the survey found that 70 percent of millennials are comfortable with retailers tracking their purchasing and browsing behaviors, which paves the way for personalized emails — like a sale notification for an item in their cart.)
The SmarterHQ report is available for free download here. More information on the Euclid report can be found at Retail Dive.
A swimming pool is a luxury item. Most people don’t NEED a pool in their backyard — they WANT one. We’re all aware of why people like pools: They allow us to make memories with family and friends. They’re used for fitness and summertime fun. So many of us are lucky to have cherished memories of time spent poolside with loved ones.
What consumers don’t want to do is spend precious time laboring over their pool. Pool owners want a consistent program that works well and...
The Pool Spa & Aquatics Alliance announces David Atencio as the new executive director. Eileen Benjamin, former executive director of The Alliance, stepped down due to unforeseen health concerns. Benjamin and Atencio are communicating during the transition to ensure the momentum of the past several months continues.
Atencio brings over 20 years of industry experience, most recently as the chief operating officer of Athlete Training and Health in Houston, Texas. He is an...
As anyone who’s ever tried to work on pool and spa installations across a wide region can attest, the array of regulations that need to be followed can be maddening. The collection of different legal requirements and other guidelines can force installers to spend nearly as much time combing through law tomes as they do getting equipment into place.
This is a hardship the government relations team of The Association of Pool and Spa Professionals seeks to eliminate, or at least...
The labor shortage continues to be a top concern for pool and spa professionals. With a large base of professionals looking to retire — or simply find a couple employees to keep business running smoothly — as well as a generational shift away from careers in the trades, it’s harder than ever to compete for candidates. Simply put, it’s the candidate’s market.
The shrinking candidate pool has pushed some cities to come up with incentive programs designed to lure new talent. As the read more