The Pool & Hot Tub Alliance has named Sabeena Hickman as the organization's new president, chief...
A 9-year-old girl in Citrus Heights, Calif., died after being electrocuted in her family’s...
After a 15-year hiatus, the Journal of the Swimming Pool and Spa Industry is returning as an...
With millennials poised to seize control of the economy in just a few years, there’s good news for brick-and-mortar retailers: Millennials prefer shopping in physical stores. This is supported by two reports released by omnichannel analytics companies SmarterHQ and Euclid.
According to Smarter HQ, 50 percent of millennials prefer shopping in physical stores. Euclid’s report is more optimistic: it finds 59 percent of millennials made a purchase from a physical store weekly — which is higher than the 52 percent that purchased from online retailers.
“Our survey found that brick-and-mortar is alive and well with millennials, and the need for a strong, well-executed and cohesive omnichannel presence beyond online is key when capturing millennial spend,” says Michael Osborne, CEO of SmarterHQ.
RELATED: Millennials in Hot Water
"Shoppers want from physical stores what they get from Amazon — a frictionless buying experience,” Euclid CEO Brent Franson tells Retail Dive. “The question is, will brick-and-mortar retailers deliver? They’re certainly positioned to do that, if they shape the store experience to align with consumers' high expectations for convenience."
Ramping up the in-store experience for millennials is as simple as interacting with them. Euclid reports that millennials are twice as likely to be influenced by a sales associate than Baby Boomers and Gen Xers.
That retailer-consumer relationship extends to the inbox. But be careful: Millennials don’t want to be bombarded with emails; the SmarterHQ report finds millennials prefer one to three emails each month, tailored to their wants and needs. (In fact, the survey found that 70 percent of millennials are comfortable with retailers tracking their purchasing and browsing behaviors, which paves the way for personalized emails — like a sale notification for an item in their cart.)
The SmarterHQ report is available for free download here. More information on the Euclid report can be found at Retail Dive.
Parts of the U.S. saw significant flooding this spring and summer, which has important ramifications for pool and spa owners who must assume floodwaters have contaminated their pools and spas with chemicals, fertilizers, oils, gasoline, sewage, germs (bacteria, parasites, fungi, and viruses), silt and debris. This contamination persists long after the floodwaters have receded.
In addition, flooding leaves behind water-damaged electrical equipment in homes, swimming pools and other...
Chemical manufacturers report that fighting algae, in all its many forms, remains the most common source of helpline calls from both homeowners and professionals.
As those who carry on this battle can attest, the campaign is waged using various strategies that work in different ways. There is no one-size-fits all algae treatment, which is why the industry is replete with different algaecides (algae killers) and algistats (algae preventers).
There are tens of thousands of...
The Pool & Hot Tub Alliance has named Sabeena Hickman as the organization's new president, chief executive officer and staff liaison to the board of directors. Hickman, who most recently served as the CEO of the National Association of Landscape Professionals, brings 20 years of association experience to her new role. She will start September 3. Lawrence Caniglia, current president and CEO, will continue in an advisory role to aid in the transition.
“We are delighted that...
Dear Advice for the Lovelorn:
I'm a 20-something backyard swimming pool who is, shall we say, starting to show her age. My plaster etches. My tiles are loose. And I can't cope with my coping anymore. I would love to get a makeover, but I'm afraid the other pools in the neighborhood will find out. What can I do? —Brokenhearted in the Backyard