On March 1, Eileen Benjamin started her role as the executive director for The California Pool & Spa Association and The Pool Spa & Aquatics Alliance. With Benjamin at the helm, The Alliance is poised to increase value to members, expand the member base and support the growth of the aquatics industry.

Benjamin brings over 20 years of strategic corporate and client partner relationship experience. She recently served as the CEO of the Chamber of Commerce for the city of Costa Mesa, Calif., and the executive director of the Foundation for the Children of the Californias. Benjamin’s ability to reach strategic goals through collaboration has been demonstrated through her engagement with seven boards and affiliations over the past ten years.

"This is an exciting time for the pool, spa and aquatics Industry," Benjamin says. “CPSA and NSPF are two potent organizations coming together to form one super-charged association. The Alliance is the new go-to source for effective legislative protection, top-notch education, innovative programs that promote swimming and much more. It's a perfect blend of expertise that will benefit members significantly. I could not be more honored to lead the efforts of this association.”

The Alliance seeks to ensure the adoption of reasonable codes and regulations nationwide by expanding representation in state-level government affairs from California to Arizona. In addition, The Alliance actively supports the larger NSPF mission of encouraging more people to enjoy the benefits of water-based activities.

“I am excited to welcome Eileen on board, with her proven history of growing member organizations and leading non-profits,” says Jerry Wallace, chairman of the board for The Alliance and CPSA. “Her experience lends itself perfectly to the mission of The Alliance, and we expect to benefit greatly from her leadership. We look forward to a bright future for our members and the industry, in California and beyond!”