Zodiac Pool Systems announces it has reconfigured its loyalty program and implemented a new program designed to reward retailers.

The loyalty program is broken down into four programs, starting with Zodiac Rewards, an entry-level program that provides access to business tools and allows members to earn points on purchases, which can be redeemed for various products or services.

Once a Zodiac Rewards member, dealers can join one of three channel-based loyalty programs: ProEdge for builders, Zodiac Pool Pro Network (or ZPPN) for service providers and a newly launched program, Dealer Select, for retailers. Each program is tailored to the needs of each type of business and provides more flexibility to support multifunctional companies.

According to the official press release: “ProEdge, ZPPN, and Dealer Select support Zodiac’s most loyal customers with valuable resources aimed at helping them be successful and provide plenty of perks in appreciation for their dedicated business. From custom marketing services and business management software, to exclusive products and rebates that help them compete against the internet, Zodiac loyalty programs provide everything members need to grow their business.”

“We put the needs of pool professionals first because we know that when they succeed, we succeed,” says David Nibler, senior vice president, professional channel at Zodiac Pool Systems. “That approach is at the core of our values and it’s why we’ve innovated programs like Trade Series Exclusive and invest so heavily into driving business to our customers. We want them to take full advantage of those efforts and with the addition of Dealer Select, we now have a loyalty program that supports all three subsets of the pool industry — no matter what type of work they specialize in.”

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The new Dealer Select is an innovative loyalty program specifically designed to help retailers build their brand, generate foot traffic to stores and reward retailers for selling Zodiac products. The program comes in addition to long-established initiatives including Polaris and Zodiac Days, Trade Series Exclusive products and in-store Bulls-Eye Rebates and extended warranties to provide their customers with the best deals. Dealer Select takes it to the next level by providing higher reward earnings, access to bulk purchase programs to help with profitability, enticing POP displays and digital and print marketing services — all developed to make retailers more competitive in today's market.

Built specifically for independent pool service, repair and renovation professionals, Zodiac Pool Pro Network allows pool servicers to earn up to five percent cash back on all Zodiac products purchased and auto-fills the rebate onto a ZPPN VISA card, making it easy to receive and spend hard-earned cash. ZPPN members also receive priority access to Zodiac’s Service Hotline — ensuring servicers get answers fast when they need them most — as well as discounts on parts through a bulk purchase program. Additionally, ZPPN members can take part in a multi-day business symposium hosted by Zodiac and utilize iON Pool Care Software — both developed to empower and provide valuable resources to aid the growth of their business.

“ZPPN program benefits have helped us in the internet battle, and the cash rebates let me buy what I need,” says Nick Johnson of Johnson’s Pool Service & Repair in Citrus Heights, Calif. “It‘s the perfect solution for my company.”

ProEdge is the industry-leading builder loyalty program designed to maximize rewards for dealers whose business model is focused on new construction. With extended customer warranties, print and digital marketing services, access to Zodiac’s proprietary ProEdge Build software and more, the ProEdge program provides builders with everything they need to grow their business while being rewarded for purchasing and installing Zodiac products.

Pool professionals are encouraged to contact their local Zodiac representative to determine which Zodiac loyalty program is best for how they conduct business. For information on the Zodiac Rewards program, including all three loyalty programs visit www.zodiacrewards.com.