• Masterpiece Theater

    by Reid Creager September 2004

    First in a three-part series on the members of Genesis 3 design group

    It's heady stuff, this glitzy world of Brian Van Bower with his six- and seven-figure pool masterpieces, his invitations by private jet to consult with Fortune 500 types and Hollywood moguls, his casual discussion of water as art including an Eastern philosophy of pool placement, his...

  • In The Swim

    by Kirstin Pires September 2004

    If you build pools or sell hot tubs, sooner or later you'll come across clients who want their recreational water indoors. One equipment manufacturer reports that the indoor-pools segment is the fastest-growing part of his business.

    So how much do you need to know about indoor pools and hot tubs. As a builder, do you build the pool and leave the rest up to the...

  • Looking Ahead

    by Elissa Sard Pollack September 2004

    As the swimming season winds down in most parts of the country, you might not be thinking yet about how to market above-ground pools in 2005. Then again, perhaps you started preparing next year's marketing plan six months ago or more. Whether you're just starting to think about it or considering modifications based on this season's results, the following collection of...

  • The Odd Couple

    by Marj Schultz September 2004

    When Joyce Bowles of Backyard Aquatics decided to take on this project, she inadvertently agreed to become an expert in creative conflict-resolution. "He wanted a pond and she wanted an exercise spa," Bowles says of her clients. "There was no compromise. And I thought, why should they." She decided to give them both.

    Separated only by a...

  • A vanishing-edge pool and spa combo in Montgomery, Texas

    by Karen Erstad August 2004

    The lowest price is not always the winning bid — especially when it comes to high-end custom projects. Upscale clients often choose the best design from the most knowledgeable builder bidding — even if the price is higher.

    Tom Driscoll, president of Cabana Pools Aquatech, says that was the case with this spa and 410-squarefoot vanishing-edge pool in...

  • Six Things You Should Know About Fiberglass Pools

    by Ed Rigsbee August 2004

    it's a high-profile organization — it will give many potential customers another reason to visit you.

    For those who want exposure to the community but don't want to join a local organization, here are some ideas. Hold a parking lot aerobics class (in warm weather) three days a week at no charge; allow anyone to participate. The ones who enjoy the benefits will love you, and who knows how many hundreds of people will take notice as they drive...

  • Basic, intermediate and advanced approaches to automatic pool cover installations

    by Elissa Sard Pollack August 2004

    Automatic pool covers make a pool safer, easier to maintain, more energy efficient and, some would argue, prettier. With all those advantages, why not put one on every pool. Well, not every pool owner is willing or able to incur the expense. Plus, every pool setting may not accommodate a cover. The site must allow for the mechanism that rolls and unrolls the cover, as...

  • Garden Revival

    by Karen Erstad July 2004

    Some gardens are are for planting flowers. Others are for meditating. This space, designed and built to resemble a section of the immense park-like gardens at Versailles, is for family fun and entertainment.

    The Nashville, Tenn., homeowners wanted an attractive space for this purpose, and landscape architect Mary Palmer Dargan designed a balanced, symmetrical and...

  • Waterfront: June 2004

    by AQUA Editors June 2004

    Sun & Fun

    Sun Fiberglass pool party a hit for Anheuser-Busch.

    Almost everyone enjoys a good pool party. So it's really no surprise that Anheuser-Busch is designing a major promotional campaign based on the concept. The brewer first used the pool party theme at its national sales convention earlier this year in Orlando, Fla. To create a...

  • Extreme Makeover

    by Kirstin Pires June 2004

    "Goals allow you to control the direction of change in your favor."

    — Brian Tracy

    It's not unusual, when you're starting out, to have a multiplicity of responsibilities that eventually are divided up between five, 10 or even 20 employees. Remember when you first started your business and were responsible for choosing merchandise, making service calls, purchasing equipment and supplies, hiring employees, paying bills,...