RECENT ARTICLES
  • Waterfront: June 2004

    by AQUA Editors June 2004

    Sun & Fun

    Sun Fiberglass pool party a hit for Anheuser-Busch.

    Almost everyone enjoys a good pool party. So it's really no surprise that Anheuser-Busch is designing a major promotional campaign based on the concept. The brewer first used the pool party theme at its national sales convention earlier this year in Orlando, Fla. To create a...

  • Extreme Makeover

    by Kirstin Pires June 2004

    "Goals allow you to control the direction of change in your favor."

    — Brian Tracy

    It's not unusual, when you're starting out, to have a multiplicity of responsibilities that eventually are divided up between five, 10 or even 20 employees. Remember when you first started your business and were responsible for choosing merchandise, making service calls, purchasing equipment and supplies, hiring employees, paying bills,...

  • Purely Portable

    by Emily Fuger May 2004

    The dream of spending hot summer days lounging on a raft in a cool, pristine swimming pool beckons nearly everyone. Until recently, however, many average-income families had to put this dream on hold because they couldn't afford to install a swimming pool in their own backyard.

    In the late 1980s, affordable portable pools began to be manufactured in the United...

  • Enthusiastic For Plastic

    by Emily Fuger April 2004

    Not so many years ago, customers who wanted a vanishinge-dge pool had to go with gunite. Today, this is certainly not the case.

    According to Michael A. Giovanone, president of Latham, N.Y.-based Concord Pools, vinyl-liner pools can now fit the bill as well. "I have a tongue-incheek comment that years ago you could buy any shaped vinyl-liner pool that you wanted...

  • Waterfront: April 2004

    by AQUA Editors April 2004

    Waterworld

    Indoor waterpark industry booming.

    Wisconsin is often associated with cheeseheads (though few people actually wear them) and the amazing Green Bay Packers. But southwest of Green Bay in the center of the Dairy State is Wisconsin Dells — site of the first indoor waterpark in the United States.

    According to research...

  • ShastaCAD

    by Reid Creager April 2004

    Ten years ago, the people at Shasta Pools & Spas had a growing problem: Business was so good, there almost wasn't enough time to get it done.

    This seemingly pleasant quandary had unpleasant consequences — it was getting harder to get jobs processed to construction on time and employees suffered increasingly from growing workloads. So necessity became the...

  • Form Following Faith

    by Karen Erstad March 2004

    Few homeowners give their pool builder a big clay model of the design they want. That's probably because there are few homeowners in the United States who build their dwellings in accordance with the design rules called sthapatya veda. But these homeowners live in Vedic City, Iowa, a town founded by the Maharishi Mahesh Yogi and populated by followers of the...

  • Above And Beyond

    by Scott Webb March 2004

    Homeowner once described his above-ground pool as a "great big water dish in the backyard," suitable for Clifford The Big Red Dog. It appeared to be little more than that — a simple vessel of clear liquid, adorned with just a tarp below the ladder for changing shoes.

    Not that his kids (and a good number that weren't his) didn't enjoy the pool on a...

  • Balancing Act - Less is more in this Southern California watershape

    by Karen Erstad February 2004

    Ludwig Miles van der Rohe, one of the most important architects of the 20th century, created a style defined by extreme clarity and simplicity and was known for his use of the aphorism “ less is more.” This is what beautiful pool design is moving toward. This is why this concrete pool and spa by Verdant Custom Outdoors is an AQUA Choice Award winner. This poolscape doesn’t flaunt every feature modern pools can be outfitted with, but instead brings together the ideal...

  • Gene Pool

    by Reid Creager February 2004

    "Never go into business with a relative," the axiom warns — although odds are, whoever said that was unemployed.

    According to the Family Firm Institute's Web site (ffi.org), the vast majority of all U.S. businesses are family owned, including many major corporations. Further, it's estimated that family businesses generate about half this country's...