RECENT ARTICLES
  • Even Better Than The Real Thing

    by Eric Herman June 2018

    Wooden decks and swimming pools and spas have been natural companions for decades. While wood decks...

  • Swim Spas: A Market in Motion

    by Eric Herman June 2018

    Swim spas occupy an interesting niche in the pool and spa industry. The category serves as an alternative to both traditional swimming pools and hot tubs, a hybridization that opens up a new set of potential customers.

    At the same time, successfully marketing and selling swim spas can be challenging in the way they require both a new level of product knowledge and an understanding of homeowners who are looking for the ability to swim and exercise in limited space.

    To explore...

  • A Homemade Pool Cooling System

    by Kathryn Howard May 2018

    There's nothing like a refreshing dip in a pool during a hot summer day. But what do you do when the water gets too warm?

    Michael Bruvel, a homeowner in Australia, was haunted by this dilemma. Jumping into...

  • Sponsored Content: Simplifying the Pool Pad with COMBOConnect

    by Intermatic May 2018

    Behind scenes of every beautiful pool, there’s a hardworking cluster of components running the show. From pool filters and heaters to chlorinators and pool pumps, these pieces — working together in the background — let homeowners and guests enjoy the water all season long.

    But for pool builders and contractors, the story isn’t...

  • The Cutest Underwater Drone You’ll Ever See

    by Kathryn Howard May 2018

    If you’re looking for an underwater robot, it doesn’t get much cuter than BIKI, a fish-shaped underwater drone that propels itself with a fin.

    BIKI’s features include an internal balancer, a 4K HD camera and wireless connection to a mobile device, where it can live-stream camera footage. BIKI can be remotely controlled, or it can swim around on a pre-planned route, making it a fun toy for children to chase in a backyard pool.

    RELATED:

  • "Suite" App, Bro!

    by Kathryn Howard May 2018

    One of the next generation's greatest assets is their entrepreneurial enthusiasm. Armed with tech skills and a creative spirit, the young people coming into the workforce have a reputation for developing innovative tools.

    Some, like Cameron Craig, bring that...

  • The Big Green Egg Phenomenon

    by Kathryn Howard May 2018

    Do you know an EGGhead?

    It's not an insult, it's the designated name for a fan of the Big Green Egg, the kamado-style grill made by the company of the same name.

    EGGheads can be found around the world, from North America to South Africa, and range from casual grillers to professional chefs. They even have their own online forum where they exchange recipes and grilling techniques (eggheadforum.com).

    In the real...

  • Come to Relax, Stay For Your Health

    by Kathryn Howard April 2018

    {bglink 4821}It's no surprise that the main reason people buy saunas is the same reason people buy any leisure product: relaxation. But the sauna offers a well-documented distinction that draws customers interested in more than kicking back.

    "The main difference is the sauna has so many additional health benefits that you don't get in another leisure product," says Mark Raisenan, general manager at Finnleo. "Customers first come in seeking it for a place to get warm or a place to...

  • 2018 Outdoor Living Product Roundup

    by AQUA Editors March 2018

    We’ve said it before and we’ll say it again: Outdoor living should be a important part of your business. According to the 2017 Houzz Landscape Study, only 6 percent of homeowners (specifically, homeowners who had an outdoor project either planned, in progress or completed) were planning on a pool for the backyard. Compare that to a patio/terrace, which was the most popular outdoor project at 39 percent.

    Pool and spa retailers and builders should see a lot of promise in those...

  • A Package Pool, Just Clicks Away

    by AQUA Editors March 2018

    There are many different ways that package pool dealers use digital media to market their products. One company, MGK Pools in Lowell, Mass., has developed an innovative tool that empowers customers to essentially design their own pools. Called Pool Package Builder, the program is accessed on the company website, where potential buyers can peruse and select the features they want.

    The page was introduced just last year, but according to company founder and owner, Michael Gordon Kern,...