• Make Easy Money with Slides, Lifts and Rails

    by AQUA Editors July 2016

    The key to prosperity in the pool business is capturing profits beyond the ordinary and essential products: A pool owner has already made a large financial commitment to the aquatic lifestyle — accessories that enhance the fun and appearance of the pool are the next logical step.

    Rails, ladders, slides and diving boards — and even games like basketball and volleyball — are all items that can be quickly installed without inconveniencing pool owners and impacting swimming time. Better...

  • Why LED Lights are Taking the Industry by Storm

    by Eric Herman July 2016

    The explosion of LED (light emitting diode) technology can be seen through a variety of lenses, but the story is always the same: LEDs are taking over and revolutionizing the lighting industry across the spectrum of applications, including pools, spas and landscaping.

    According to manufacturers serving the aquatics and landscape industries, LEDs now account for well over half of the lighting market for both new installations and the "re-lighting" aftermarket.

    On the new...

  • July 2016 New Spa and Pool Products

    by AQUA Editors July 2016

    Pool heaters, aquatic bikes and vinyl liners are just a few of the new products you’ll find on the market this summer. Scroll down for more!

    Zodiac Pool Systems
    Zodiac Pool Systems announces the release of VersaFlo Integrated Bypass technology for use with Jandy JXi gas heaters. VersaFlo...

  • Trending Now: Aquatic Fitness Products

    by AQUA Editors June 2016

    While pools and spas are still popular for their entertainment value, there's a growing segment of the market who'd love to have water in the backyard for another reason: to better their health. For this market, water is the catalyst for relief from aches and pains, rehabilitation for injuries, low-impact exercise, a tough workout or good old relaxation.

    For these customers, swim spas are especially appealing. With a compact footprint, they're ideal for homeowners with small...

  • The Unreal Future of Pool Design

    by Cailley Hammel June 2016

    Watching Noah Nehlich demonstrate Structure Studios' latest innovation is like watching a magic trick. First, he puts on the floor something that resembles a mouse pad. Then he holds up an iPad. Suddenly, a pool appears on the screen as if it were installed into the very floor on which we stand.

    As Nehlich walks around the mouse pad on the ground, called a track pad, he can see the pool from all sides. With a press of a button, he can swap the pool for a different shape, size,...

  • Sponsored Video: Pleatco PureStart Pre-Filters

    by Pleatco, LLC June 2016

    Introducing NEW Pleatco PureStart Pre-Filters!

    A revolutionary product range scientifically engineered to overcome the problems associated with tap, ground and well water being used for filling and topping off pools and spas regardless of make, model or size.

    PureStart cartridges attach to a garden hose and capture dirt  particles filtering the water BEFORE it enters into a spa or pool. These new disposable sediment filter cartridges are made from unique melt-spun filtration...

  • What's New in the Sauna Market?

    by AQUA Editors June 2016

    Manufacturers say consumer interest in saunas is on the rise. Thinking about adding a model or two to your showroom? Below we share just a sample of new and bestselling saunas on the market.

    RELATED:Sauna Manufacturer Opens Large Showroom

    Sensory Sales for the New Consumer

    by Ted Lawrence June 2016

    June 2016 New Spa and Pool Products

    by AQUA Editors June 2016

    Water treatments, spas, rail goods and more — these new products have the industry talking this summer. Check 'em out!

    For thousands of years, people have been using water from the Dead Sea to treat skin problems, rejuvenate their appearance,...

  • Build a Great Online Reputation

    by Phillip M. Perry May 2016

    More consumers than ever before are sharing their good and bad shopping experiences on Internet review sites. And the public is reading those reports before making buying decisions. Retailers must protect their brands by responding appropriately to negative reviews, promoting positive ones, and posting helpful information for an Internet-connected public.

    Time was, a retailer could build a solid...