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The Pool & Hot Tub Alliance has awarded the 2019 Dr. R. Neil Lowry Grant to the Pueblo Department...
Want to bring up your sauna sales? We went straight to the manufacturers and asked for their best advice. Here's what they told us, in 11 tips.
"Education is critical for the sale of saunas. Too often, a dealer does not know what a sauna is or what it does. The health benefits of traditional sauna use are substantial and well documented, and this information needs to be communicated to the consumer." Rick Mouw | President | Almost Heaven Saunas
"Get your employees to regional sales training camps to better understand the category and properly sell the benefits of the product." Mark Raisanen | National Sales Manager | Finnleo
"Most important is having proper displays. You need to show it to sell it and you need more than just one or two to be successful in the category." Mark Raisanen
"The [display] sauna should be attractive. If older and worn-looking, the wood aroma may also be lost, so the dealer should sell it at a good price and buy a new one. Customers love the fresh smell of the wood — sand the wood every now and then with a fine-grain sand paper to bring back the aroma and color." Marilyn Tarkiainen | Vice President | Finlandia Sauna
"We get countless numbers of calls each day from people looking for places to try saunas and experience the benefits, so I would recommend a private showroom where one can try it out." Logan Ross | Director of Business Development | Health Mate
"Other little things like getting the word 'sauna' on your building, vehicles and business cards can make a difference." Mark Raisanen
"Sauna sales are seasonal; fall and winter are the biggest months. Use the slower time to focus on other products such as hot tubs and pools." Dan Jung | Owner, President | Northern Lights Cedar Tubs & Saunas
"Just like with hot tubs 20 years ago, bringing saunas to home shows and fairs works. Why do you think you see the dog-and-pony show sauna companies come in with their portable saunas to these shows? Because they're selling product at the shows. The same goes for our dealers — the dealers attending home shows and fairs are selling saunas." Mark Raisanen
"It will be hard for someone who has never taken a sauna to sell one. Forget about the fancy brochures and nice display, these are secondary. If the salesperson has never experienced taking a sauna regularly, you will only be reacting to a small percentage of inbound customers who already want one.
I would recommend that you and your staff take saunas at least once a week for a period of three months so you can feel the difference. If you don't have a sauna on display, find a local health club that has one. Once you feel the sauna difference, the talking points will come." Beatriz von Ungern-Sternberg | President | Scandia Manufacturing
"You need to be in both categories of sauna. If you're doing only infrared or only traditional, you are missing out on a big chunk of the market. And each person will fit best in one style or the other, but in some cases customers like both styles, which are also available as combination two-in-one units." Mark Raisanen
"Hot yoga sauna rooms are becoming very popular. Offer a sauna layout that has less seat room and more exercise room." Dan Jung
"I cannot stress enough how a UL-recognized heater is the benchmark certification the sauna industry, and to never really trust anything with out a UL mark." Logan Ross | Director of Business Development | Health Mate
"Compared to spas and pools, the sauna is very economical to use as it only has to be preheated for 30 minutes and it is using electricity only when being used. Little use of electricity, minimal maintenance, no chemicals, excellent health benefits, no service required if used properly are all great things to keep in mind." Marilyn Tarkiainen
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There was a time when someone contemplating a hot tub purchase had little more than personal experience to draw on. The prime source of hard information was the salesperson at the local retail store and the brochures that might be found there. Those days are long gone, of course. Now when a customer walks through the door, a salesperson regards a prospect armed with hours of website study.
Amazingly enough, one of the principal drivers of this change (along with convenience) has...
Looking to jump on the wellness wagon? Take a look at what some of the industry-leading manufacturers have to offer in the world of saunas.
FinlandiaThe Cilindro heater is...
It would be wonderful if running a hot tub retail store were as simple as filling a space with merchandise and unlocking the doors to welcome throngs of customers. But we all know there's much more to it than that.
Managing a space that encourages customers to plunk down thousands of dollars on such a large luxury item means your show floor has to be clean, beautiful and designed to entice customers to buy at all times. But there are a lot of retailers who are missing the mark. We...