photo of a washing machine with the Amazon Dash

Earlier this week, Internet commerce giant Amazon revealed its latest innovation in retailing: a button. Not an online button, but a real button. 

The program, called Amazon Dash, features a selection of buttons — real, physical buttons the size of a thumb drive — that can be affixed to the wall, bathroom mirror, inside a pantry, practically wherever you wish. When you’re running low on laundry detergent, for example, simply press the Tide button you affixed to the washing machine. A couple days later, it’s at your door. "Your entire house is now a shopping cart," as the Verge proclaims.  

Dash buttons are currently limited to a selection of big name brands, including Cottonelle, Tide, Huggies, Bounty, Gillette and Wellness Natural Pet Food. Even foodstuffs can be ordered with the literal touch of a button, including Kraft macaroni and cheese or Gatorade. 

The Dash button, which Slate aptly compared to Staples’ “Easy button,” is yet another evolutionary step in customer convenience. Product subscription services like Amazon’s Subscribe & Save program, for example, have taken off as a way to keep the house (and pantry, or closet) full without thinking about it. And by purchasing products on a recurring basis, users save money, too. 

Yet all of this raises a pertinent question: What does this mean for the pool and spa industry? Could there be a time when your customers press a button by the pump when they're low on shock? 

So far, no pool or spa products are available on Dash. But it's important to note that Clorox, one of the newest entrants to the pool and spa industry, has household cleaners available via Dash. Perhaps it’s just a matter of time until their water care products are available as well?

What do you think of Dash — does it have potential to harm your business or no? How do you make it convenient for customers to buy from you? Comment with your thoughts. 



Cailley Hammel is Managing Editor of AQUA Magazine.