• Vance Gillette: Why Customers Leave

    by Vance Gillette April 2019

    Whether you're an independent service technician or CEO of a major manufacturer, whether you sell to directly to the consumer or to the trade, it hurts to see customers leave. Because staying in business largely means retaining the business you’ve fought so hard to win, understanding why your customers decide to take their patronage elsewhere is critical, if not at times a little painful.

    When customers say goodbye in the pool and spa industry, there are plenty of reasons to assign...

  • 2019 AQUA 100 Winner: Nejame & Sons

    by Cailley Hammel April 2019

  • Some Like it Hot: Sauna Roundup

    by AQUA Editors April 2019

    Looking to jump on the wellness wagon? Take a look at what some of the industry-leading manufacturers have to offer in the world of saunas.



    The Cilindro heater is...

  • 2019 AQUA 100 Winner: My Aquatic Services

    by Cailley Hammel April 2019

    "If we have made one person's day better, we have succeeded. If we bring one family together, we have succeeded. If we can ease someone's pain, we have succeeded."
    —Troy Derheim
    Owner, My Aquatic Services


  • Enter the 2019 Truck & Van Contest

    by AQUA Editors April 2019

    Do you have an amazing wrap on your truck or van? An immaculate interior? Does your vehicle turn heads wherever you go? Show us in our Truck & Van contest, which is back this year for another spin.

    To enter, snag a few photos of your vehicle (hi-res is best) and fill out this form with details about your vehicle/wrap. We'll honor winners in three categories (and give our a few honorable mentions) in the August...

  • What Would You Do: Time-Off Requests

    by Abigail Carpenter April 2019

    Staff members in seasonal positions often want to take vacation during the summer, which puts a huge strain on retail and service companies who do the bulk of their business during that time. How do you manage time-off requests (and your own vacations!) during the busiest season of the year? Industry pros share their...

  • 2019 AQUA 100 Winner: Hillside Pools

    by Cailley Hammel April 2019

    "To build a family-oriented team that treats each pool as if it's our own' is more than just...

  • Sutro Announces Partnership with LaMotte

    by Cailley Hammel April 2019

    In game-changing news for the smart water monitoring category, Sutro Connect has announced a partnership with water chemistry leader LaMotte. The partnership allows Sutro Connect to utilize LaMotte’s reagents to power its Sutro Smart Monitor Cartridge while also giving LaMotte access to Sutro’s IoT platform.

    “LaMotte is the gold standard for water testing,” said Ravi Kurani, Founder and President of Sutro Connect. “We’re excited to partner with them and celebrate their 100 years of...

  • 2019 AQUA 100 Winner: Gohlke Pools

    by Cailley Hammel April 2019

    "We strive to provide the highest level of customer service, professionalism, service...

  • 2019 AQUA 100 Winner: Burton Pools & Spas

    by Cailley Hammel April 2019

    "Giving the customer a unique and memorable experience is our goal, and our stores help set the stage for us to do that."

    —Caleb Burton
    Director of Sales and Marketing, Burton Pools &...