RECENT ARTICLES
  • Retailers: How to Crush This Pool Season

    by Donny Cislo June 2018

    Pool season is in full swing, but it’s never too late for retailers to see their profits grow. The key is less about changing what you’re doing and more about improving how you’re doing it. Through savvy retail execution and delivering an unbeatable shopping experience, brick-and-mortar retailers can overcome traditional retail rivals and combat online competitors to take their business to the next level.

    ENGAGE THE SENSES

    With so many movie streaming services out there,...

  • How to Keep Employees Motivated

    by Erik Taylor June 2018

    This regularly recurring column is brought to you by APSP’s Manufacturers Council, featuring hot issues impacting today’s industry, business insights and tips you can use to enhance your personal development and business success.

    There are few things that better affirm how your business is run than when someone from another company asks for a job because they’ve heard how well your employees are treated. If you’re worried your employees are starting to slack and lower the...

  • Swim Spas: A Market in Motion

    by Eric Herman June 2018

    Swim spas occupy an interesting niche in the pool and spa industry. The category serves as an alternative to both traditional swimming pools and hot tubs, a hybridization that opens up a new set of potential customers.

    At the same time, successfully marketing and selling swim spas can be challenging in the way they require both a new level of product knowledge and an understanding of homeowners who are looking for the ability to swim and exercise in limited space.

    To explore...

  • How Liquid Solar Covers Can Extend the Swim Season

    by AQUA Editors May 2018

    Water is a precious resource that we all must work to preserve. Taking steps to reduce evaporation conserves water in backyard pools by reducing how much water you need to add to "top off" a pool. One way you can do this is by recommending your customers add a liquid solar cover product to their pool maintenance program.

    Despite the name, liquid solar covers do not heat the pool themselves. (Technically, they're classified as "evaporation suppressants.") They do, however, prevent...

  • Looking Beyond National Drowning Prevention Month

    by Eric Herman May 2018

    It’s no secret the pool and spa industry has long had a problematic relationship with safety issues. On one hand, professionals and organizations consistently demonstrate their commitment to safety, especially drowning prevention, by way of their rhetoric, promotion of layers of protection and often by donating to organizations such as the National Drowning Prevention Association and others. On the other hand, there’s often an aversion to talking about safety with consumers.

    It’s...

  • Digital Wallets Will be the Norm for Generation Z

    by Kathryn Howard May 2018

    While millennials came of age when smartphones were first introduced in the mid-aughts, their younger counterparts in Generation Z had smartphones as early as elementary school. It’s no surprise that they’re using smartphones for everything — including their wallets.

    The number of consumers using digital wallet services like Apple Pay and Venmo is growing. According to Juniper Research, users will rise to 2.1 billion by next year — a 30 percent growth from the 1.6 billion consumers...

  • Why RV and Boat Sales are Booming in the Post-Recession Era

    by Bil Kennedy May 2018

    The residential pool and hot tub segments are fond of making comparisons with the RV industry. And in certain ways, they are similar: Both industries are big ticket discretionary purchases. Both rely to a certain extent on lifestyle enhancement to entice ownership. And the combined average price among all classes of recreational vehicles is somewhat equal to that of an inground pool, roughly $35,000.

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  • How to Improve Your Customer’s Experience This Summer

    by Jamie Novak May 2018

    A swimming pool is a luxury item. Most people don’t NEED a pool in their backyard — they WANT one. We’re all aware of why people like pools: They allow us to make memories with family and friends. They’re used for fitness and summertime fun. So many of us are lucky to have cherished memories of time spent poolside with loved ones.

    What consumers don’t want to do is spend precious time laboring over their pool. Pool owners want a consistent program that works well and...

  • Models of Consistency

    by Daniel Seeger May 2018

    As anyone who’s ever tried to work on pool and spa installations across a wide region can attest, the array of regulations that need to be followed can be maddening. The collection of different legal requirements and other guidelines can force installers to spend nearly as much time combing through law tomes as they do getting equipment into place.

    This is a hardship the government relations team of The Association of Pool and Spa Professionals seeks to eliminate, or at least...

  • Can a Good Economy Be TOO Good?

    by Mario Rossetti May 2018

    What a difference a few months make. Prior to this past November we were suffering through a down economy that lasted for nearly the entire previous decade. ("Down" is a politically correct term. Actually, the economy was lousy, crummy, miserable — well, you remember.) However, after November everything changed — and quickly. To say that we’ve rebounded would be huge understatement. We are soaring and growing at a rate that most thought impossible just a few short months ago. But, can...