RECENT ARTICLES
  • Creating Entrepreneurs For More Profit

    by Phillip M. Perry June 2008

    Say "entrepreneur" and most of us picture a freewheeling go-getter who turns a handful of nickels and dimes into a million dollars by pluck and luck. That's great. Fact is, though, that even a well-established family business can make more money when mom, dad and the kids possess personality traits characteristic of enterprising self-starters.

    "An entrepreneurial mind-set has always been important in family business, and these days it's critical," says Mary Cantando, president of...

  • Instituting sustainability and green products into the pool and spa industrys

    by Kirstin Pires June 2008

    Kirstin Pires For some consumers, green is a closely held value and way of life. For others, it's a fashion. Regardless of the motivation, nearly all consumers are interested in the idea of sustainability and green products. So the question is no longer, "Should we institute some green practices?" The question is now, "How can we institute green...

  • New gazebos are easier than ever to build

    by Scott Webb May 2008

    With the coming of June's warmth and late evening sunsets, many a homeowner's thoughts turn to the romance of a backyard gazebo.

    And many a dealer stands ready to turn that romantic idea into a reality, with a stand-alone structure that can provide an outdoor venue for traditionally indoor activities like cooking or entertainment.

    One reason many dealers add gazebos to their...

  • Selling winter safety covers

    by Scott Webb May 2008

    Between the moment customers understand the need for a new winter safety cover and the time they see that ester-based fabric stretched across their pools, neat and taut as a marine barracks bedspread, a dealer or builder will perform a number of vital tasks.

    The purchase agreement, the measurement and ordering of a cover and its installation are all challenges on the road to a satisfied...

  • Keep It Tight

    by Scott Webb May 2008

    Between the moment customers understand the need for a new winter safety cover and the time they see that ester-based fabric stretched across their pools, neat and taut as a marine barracks bedspread, a dealer or builder will perform a number of vital tasks.

    The purchase agreement, the measurement and ordering of a cover and its installation are all challenges on the road to a satisfied...

  • Keeping an eye on inventory is crucial during a recession

    by Phillip M. Perry May 2008

    "Order less and buy more often." That's smart advice for efficient inventory management in any economic environment. With today's consumers pulling back, though, and with talk of a recession in the air, it's doubly important to make sure your retail stock doesn't get out of hand.

    "When demand slows, inventory tends to build," warns Jim Dion, president of Dionco, a Chicago-based retail consulting firm.

    The big problem with burgeoning inventory, of course, is...

  • Waterfront: June 2008

    by AQUA Editors May 2008

    Hear Ye! Hear Ye!

    Connecticut House honors industry's own

    The Connecticut House of Representatives recently presented John Romano, owner of All American Pools & Spas in Norwalk, Conn., and national director of the Northeast Spa and Pool Association Region I, with a special proclamation recognizing him for his dedication to the pool and spa industry and for having been named

    ...
  • The best salespeople listen more than they talk

    by Liz Tahir May 2008

    As Sarah wound her way past the tables and toward the stage to collect the "Top Salesperson Award," her colleagues mumbled about a first-year rookie could have sold more than anyone else. Sarah was pleasant enough, but hardly the gregarious salesman-type. When asked how she did it, Sarah wasn't talking. What her colleagues didn't know was that Sarah's quiet nature was key to her success. Sarah was making sales by practicing the art of silence, not the art of...

  • Spa and pool news roundup

    by AQUA Editors May 2008

    CPSC, Gecko, Announce Recall

    The U.S. Consumer Product Safety Commission in cooperation with Gecko Alliance of Canetons, Quebec, announced a voluntary recall of about 1,670 Hydropool Serenity Series hot tubs outfitted with Gecko SSPA-1 controls. Gecko Alliance says it has received 28 reports of the spa control overheating, including one incident of damage to spa equipment. No injuries have been reported.

    The units, which have serial numbers 01350XXXX...

  • Growing interest in the health benefits of saunas is driving sales

    by Scott Webb April 2008

    Amid the economic hardship of the last year, sauna sales in the United States have remained steadfast, and that promises an even brighter future when the economy eventually picks up.

    The chief impetus is the buying public's perception of the product. The evidence is anecdotal, but there's reason to believe that the longstanding assertion of a broad range of sauna health benefits is...