RECENT ARTICLES
  • Retailing spa and hot tub skirts and surrounds

    by Scott Webb March 2008

     Beauty, they say, is in the eye of the beholder. Be that as it may, over the years most beholders of portable spas have found little to delight the eye - especially with the cover down. With the mesmerizing water hidden from sight, the eye is drawn to the skirts or surrounds, which have tended to be somewhat dull, even before the ravages of elements and various...

  • Negotiation tactics in business

    by Michael Lee March 2008

    Did you ever notice that some people just seem to have to negotiate every transaction - big or small? You might even tell them that the price of your product or service isn't negotiable and yet they persist. Why don't they get it?

    The answer is simply "cultural differences." There are two types of countries in the world - negotiating and non-negotiating. The United States is a non-negotiating country where we only regularly bargain over large purchases such as cars and...

  • The Total Package - February 2008

    by Jenna Danninger March 2008

     Forget Botox. Package pools are getting a facelift without the injections and expensive procedures. With the all-new look of package pools amounting to an "extreme makeover," it's sure to turn heads and raise curiosity.

    "It's coming down to aesthetics," says Phil Della Pietro, director of construction at the Pool and Spa Doctor in Wall...

  • Beautiful vinyl-liner pool projects

    by Jenna Danninger March 2008

     Forget Botox. Package pools are getting a facelift without the injections and expensive procedures. With the all-new look of package pools amounting to an "extreme makeover," it's sure to turn heads and raise curiosity.

    "It's coming down to aesthetics," says Phil Della Pietro, director of construction at the Pool and Spa Doctor in Wall...

  • Hire employees who stay longer, complain less and produce more

    by Monica Wofford March 2008

    "Yes sir. I have a great deal of experience using Microsoft Excel. In fact, I created my resume using that program."

    The interview was going well. She had the look, spoke well, and Pat thought she would get along with the other team members. He missed the red flag about Excel (who would use a spread sheet to create a resume?) and hired her anyway. Her resume showed even more experience in the industry than he really thought she needed. Six months later with hours of...

  • Retail Rejuvenation

    by Phillip M. Perry September 2007

    Great ads and a good reputation draw shoppers to your store. Once they've arrived, though, customers need inspiration to open their wallets. That's where smart design pays off: Your retail interior can be a silent salesperson that turns browsers into buyers. 

    "A great retail look is critical in today's market," says Barbara Crowhurst, a retail-makeover specialist based in Toronto. "The interior of your store is more important than ever because shoppers have more...

  • Not-So-Casual Sustainability

    by Jenna Danninger September 2007

    "It's not easy being green," sang Kermit the Frog, the loveably sheepish Muppet who popularized the lyric in the 1970 song "Bein' Green." Flash forward almost 40 years and it has become a mantra of sorts, underscoring the importance of green practices throughout industries nationwide. It seems the frog got it right; being green isn't easy. And in the...

  • Cover Considerations

    by Karen Erstad September 2007

    Automatic covers have been around for decades, but sales have taken off in the last few years because more and more municipalities consider automatic covers an acceptable safety barrier. "Some of the building departments in our area will give us a variance, and then you're not required to have a fence as long as you have an automatic cover that meets the ASTM safety...

  • It's Not In The Details

    by Marc Freeman September 2007

    Every negotiation has a plethora of details that are part of the deal. Many times people seem to get immobilized by small details or derailed by sensitive issues and this stalls the process. In a business negotiation especially, each and every detail will have to be addressed, but you will be surprised at how far you can get by keeping your main goal in mind and not getting bogged down by those details.

    During the process, some things that were once considered...

  • Cashing Out

    by Phillip M. Perry August 2007

    If you're like most retailers, you cherish your store with all the love a mother lavishes on her child. And you hate the idea of selling your "baby" to some stranger.

    Fact is, though, there are many reasons why you might reach a decision to "cash out." Maybe you're looking at retirement with an eye on the golf courses. Maybe your children don't feel like taking over the shop. Or maybe you'd like to take the cash you get from a sale and...