RECENT ARTICLES
  • Beautiful vinyl-liner pool projects

    by Jenna Danninger March 2008

     Forget Botox. Package pools are getting a facelift without the injections and expensive procedures. With the all-new look of package pools amounting to an "extreme makeover," it's sure to turn heads and raise curiosity.

    "It's coming down to aesthetics," says Phil Della Pietro, director of construction at the Pool and Spa Doctor in Wall...

  • Hire employees who stay longer, complain less and produce more

    by Monica Wofford March 2008

    "Yes sir. I have a great deal of experience using Microsoft Excel. In fact, I created my resume using that program."

    The interview was going well. She had the look, spoke well, and Pat thought she would get along with the other team members. He missed the red flag about Excel (who would use a spread sheet to create a resume?) and hired her anyway. Her resume showed even more experience in the industry than he really thought she needed. Six months later with hours of...

  • Retail Rejuvenation

    by Phillip M. Perry September 2007

    Great ads and a good reputation draw shoppers to your store. Once they've arrived, though, customers need inspiration to open their wallets. That's where smart design pays off: Your retail interior can be a silent salesperson that turns browsers into buyers. 

    "A great retail look is critical in today's market," says Barbara Crowhurst, a retail-makeover specialist based in Toronto. "The interior of your store is more important than ever because shoppers have more...

  • Not-So-Casual Sustainability

    by Jenna Danninger September 2007

    "It's not easy being green," sang Kermit the Frog, the loveably sheepish Muppet who popularized the lyric in the 1970 song "Bein' Green." Flash forward almost 40 years and it has become a mantra of sorts, underscoring the importance of green practices throughout industries nationwide. It seems the frog got it right; being green isn't easy. And in the...

  • Cover Considerations

    by Karen Erstad September 2007

    Automatic covers have been around for decades, but sales have taken off in the last few years because more and more municipalities consider automatic covers an acceptable safety barrier. "Some of the building departments in our area will give us a variance, and then you're not required to have a fence as long as you have an automatic cover that meets the ASTM safety...

  • It's Not In The Details

    by Marc Freeman September 2007

    Every negotiation has a plethora of details that are part of the deal. Many times people seem to get immobilized by small details or derailed by sensitive issues and this stalls the process. In a business negotiation especially, each and every detail will have to be addressed, but you will be surprised at how far you can get by keeping your main goal in mind and not getting bogged down by those details.

    During the process, some things that were once considered...

  • Cashing Out

    by Phillip M. Perry August 2007

    If you're like most retailers, you cherish your store with all the love a mother lavishes on her child. And you hate the idea of selling your "baby" to some stranger.

    Fact is, though, there are many reasons why you might reach a decision to "cash out." Maybe you're looking at retirement with an eye on the golf courses. Maybe your children don't feel like taking over the shop. Or maybe you'd like to take the cash you get from a sale and...

  • Cold Gold

    by Barrett Kilmer August 2007

    Much like those of us in magazine publishing, people in the pool chemical business work on a different schedule than the rest of the country. Most people are thinking of squeezing in a vacation before school starts up or planning pool parties during these dog days of summer. We're already thinking about winter around here, and so is Scott Newton, brand manager for...

  • Covering Your Assets

    by Karen Erstad August 2007

    Much like the tires on your vehicle, portable spa covers need to be replaced every so often. They're just not going to last forever. Whether it's simply wear and tear over time or a curious young Labrador retriever that kills a cover, this situation presents dealers with an opportunity since somewhere in the process of purchasing a new cover, most clients will be stopping...

  • Put A Lid On It!

    by Kirstin Pires August 2007

    Everyone loves an indoorpool in the winter months or during inclementweather. But no one wants to be indoors on one of those beautiful midsummer days when the sky is blue, the sun is shining and a soft breeze carries a freshscent. No need to choose:Homeowners can have it bothways with a retractable orremovable pool enclosure.

    "The best part is the ability to allow the...