RECENT ARTICLES
  • International Alliance Launched to Advance Global Pool and Spa Industry

    by AQUA Editors December 2017

    Representatives from 16 countries gathered at the Aquanale conference in Cologne, Germany, last month to form the World Alliance of Pool & Spa Associations, or WAPSA. The United States, represented by APSP President & CEO Rich Gottwald, joins Australia, Germany, France, Greece, Great Britain, Italy, Canada, Mexico, Austria, Portugal, Romania, Sweden, Switzerland, Spain and Turkey in the new union.

    Designed to protect and promote the industry, the WAPSA will specifically...

  • 7 Ways to Incorporate Ultra Violet in the Backyard

    by Cailley Hammel December 2017

    What does the future hold for backyard design? As it turns out, it’ll likely have something to do with the color purple.

    Last week, Pantone announced its new Color of the Year: Ultra Violet. This “dramatically provocative and thoughtful shade” was chosen for its complexity, counterculture sensibilities (Prince was an early pioneer of Ultra Violet, after all) and mystical qualities. As Pantone writes on its...

  • APSP Names New CEO

    by AQUA Editors December 2017

    APSP announced this afternoon that its board of directors has unanimously voted to install industry veteran Lawrence Caniglia as its new president and CEO.

    Caniglia comes from NESPA, where he served as the organization’s executive director for nearly 14 years. In his position, he provided benefits and services to nearly 850-member companies while also directing activities of the NESPA Foundation. In September, he

  • Christmas at McGuckin’s Beats Christmas At Amazon

    by AQUA Editors December 2017

    The holiday shopping season is in full swing, and specialty retailers everywhere are looking for ways to compete against big box stores and Amazon’s two-day shipping.

    One retailer, however, found a way to fight back by doing exactly what Amazon can’t: decking the halls with Christmas cheer.

    Every year, McGuckin Hardware, a mom-and-pop hardware store in Boulder, Colo., transforms into a winter wonderland, with arches of twinkling lights, employees dressed as Santa’s elves, a...

  • NESPA Names New Executive Director

    by AQUA Editors December 2017

    After a months-long search, NESPA announces its new executive director: Dominick Mondi.

    Currently, Mondi serves as president of the Associated Building Contractors, New Jersey Chapter, and previously held the position of executive director of the New Jersey Nursery and Landscape Association. He began his career as a landscape...

  • Retail Wisdom (From Other Retailers)

    by Mario Maichel December 2017

    Here's something that'll sound weird: I love retail, but I hate shopping.

    Let me explain: So much of shopping is a matter of checking off your to-do list, like picking up groceries or getting school supplies in fall. What thrills me about great retail is seeing businesses that excel at customer service and create an unforgettable experience — so much so that customers can't help but tell their friends. THAT is the goal.

    And the beautiful thing about the pool and spa industry...

  • Muscles in Hot Water

    by Alice Cunningham December 2017

    Sometimes the world brings you a gift. For those of us who advocate hot water wellness, the New York Times gave us an early Christmas present on November 1. In a wonderful article titled “Running a Marathon? Think Hot Tub, Not Ice Bath, Afterward,” the Times describes a recent study at the Karolinska Institute in Sweden that looked into the question of...

  • SURVEY: How Does Your Company Embrace the Holiday Spirit?

    by AQUA Editors December 2017

    It's December, which means Christmas is just days away. While we're all thinking about what to give to friends and family, business owners often think of what they can do as a company for their employees and the community at large.

    Do you organize a toy drive for Christmas? Collect donations?

    Do you give your employees a holiday bonus? Take them all out to the movies for the afternoon?

    We want to know what you do to keep the spirit bright. Tell us in this quick...

  • 3  Mistakes That Are Costing You Sales

    by Leon Rawitz November 2017

    In my previous AQUA Magazine article, I concluded after 20+ retail store visits in South Florida, Northern California and Phoenix, Ariz., that we were making it too easy for our valued customers to do business with online competitors. The reasons cited were:

    • Limited weekend hours on the most popular days for pool maintenance. Twenty percent of the visited stores had reduced Saturday hours (some
    ...
  • Sell the Products AROUND the Pool

    by Ted Lawrence November 2017

    Attention pool and spa retailers/builders looking for new revenue streams: Let's talk about complementary products.

    To be in the pool industry today means you need to look beyond the pool and consider yourself an outdoor living retailer or builder. This would include all items found around the pool. In...