• Taking Confidence Mobile

    by AQUA Editors August 2017

    When Diana Goodwin first took swim lessons as a kid, she hated it. “I would sit on the edge of the pool and refused to get in the water,” she recalls. “At first it seemed like I was a hopeless case.” Her parents didn’t give up and decided to give private lessons a try. “That was all I needed, just a little one-on-one instruction so I could gain confidence.”

    At the end of her first private lesson, the instructor threw Goodwin in the water in front of her parents. “I popped right back...

  • How to be Successful in Retail (According to A Retailer)

    by Kathryn Howard August 2017

    Pittsburgh’s 100 Fastest Growing Companies is an award for privately-owned companies that have seen the most financial growth in the Pittsburgh, Pa., area. To enter, nominated companies have to submit three years’ worth of financial information that is then audited by a third party. The final list includes law firms, pharmaceutical companies, education companies and other large, multimillion-dollar enterprises.

    Also on that list? Valley Pool & Spa, a firm with five locations in...

  • New Amazon Patent Prevents Showrooming

    by AQUA Editors August 2017

    Internet giant Amazon has been granted a patent on a new technology that will prevent brick-and-mortar shoppers from showrooming, or the practice of comparison shopping on a mobile device while in a retail setting. (A somewhat ironic move, given that showrooming has helped solidify Amazon’s reputation as an e-commerce giant.)

    The patent, called “Physical Store Online Shopping Control,” would prevent shoppers at brick-and-mortar Amazon locations from showrooming by blocking...

  • World's First Hot Tub Theme Park Opens

    by Cailley Hammel August 2017

    It’s official: The world’s first hot tub theme park is open for business.

    As we reported in February, the concept for this “spamusement” park debuted in a video in November 2016. The video depicted an assortment of unique attractions, including a carousel, Ferris wheel and even a roller coaster, all of which would be filled with hot water.


  • Investment Protection: 2017 Spa Covers & Removal Systems Roundup

    by AQUA Editors August 2017

    After making the leap and buying a hot tub, the next item on your customer's shopping list should be a cover. Spa covers boast a slew of benefits, safety and energy conservation foremost among them. However, spa covers also protect the water from debris, rain, snow and other contaminants, and that means fewer chemicals are required for water balance.

    In addition to a spa cover, a cover lifter is a great idea for a new spa buyer, especially elderly folks who bought a hot tub to...

  • Employee Handbooks: Profitable Tools for Small Businesses

    by Phillip M. Perry August 2017

    What commonly neglected business tool can help your workplace run more smoothly, orient new employees quickly and reduce your risk of costly legal battles? If you guessed “the employee handbook,” you’re right. Too often given short shrift, this vital document can play a vital role by communicating workplace policies and employee responsibilities. The result can be a more productive organization and a more profitable business.

    “Employee handbooks are extremely important for...

  • A Geofence Around Your Customers

    by Cailley Hammel August 2017


    A digital boundary created by an address or GPS coordinates. When someone walks through the geofence with a smartphone (and his/her wifi, location services and/or GPS on), the company that owns the geofence can capture their IP address and use it to send marketing messages via

  • August 2017 New Spa and Pool Products

    by AQUA Editors August 2017

    What's new in industry products? A sectional sofa for the pool, a customizable pool slide and stain remover, to name a few.

    Have a new product you'd like to see on AQUA? Send product information to

    Rico Rock

  • Shop Talk: What's the Best Advice You've Ever Received?

    by Kathryn Howard July 2017

    Shop Talk is a feature in AQUA in which we ask a question to a few pros from all corners of the industry. Have a question you’d like to see your industry colleagues address? Pitch us at

    Today's question: What’s the best advice you’ve ever received?

    Switching Sides, Switching Lines

    by Cailley Hammel July 2017

    Among the most important, meaningful decisions a spa dealer can make is selecting a spa line to carry in his or her store. As any dealer can attest, it's a choice that has less to do with the product itself and everything to do with your core values as a business. After all, tubs are just the beginning — choosing a supplier marks the beginning of an important business relationship that can adversely or positively impact sales.

    It's also a choice you're likely to make more than once....