• Manny Perez de la Mesa Retiring from POOLCORP

    by AQUA Editors July 2018

    After nearly 20 years with the company, Manny Perez de la Mesa will retire from his position as CEO of POOLCORP at the end of the year. The board of directors has appointed Peter Arvan, the company's current executive vice president and COO, to take over as the new CEO. While he is stepping down from his role, Perez de la Mesa will remain with POOLCORP as vice chairman of the board of directors.

    "The Board, working closely with Manny, has developed and executed a comprehensive...

  • Amazon Launches Part Finder Image Search

    by Barrett Kilmer July 2018

    Customers will be able to take a picture of a fastener, and Amazon will identify and send it.

    Online retail giant Amazon is rolling out a new smartphone app called Part Finder, which will allow users to order small parts such as screws, nuts, bolts and other fasteners without a trip to the hardware store. The computer-vision technology behind the new app can identify more than 100 types of fasteners and will allow Amazon to tap into a market that had eluded it.


  • The Sales Winning Game

    by Mario Rossetti July 2018

    Win, win, win. That’s what it seems to be all about: winning at sales. All you have to do is check out the titles for sales in your local bookstore and you’ll find all about winning. Not too long ago most of the sales books topics were centered on winning at the "sales game," as it was called. Winning seems to be the mantra for the salesperson. There are even books that declare how to be victorious at sales. Victorious!

    How about win-win?

    For salespeople who eventually...

  • Pools by Day, Fun by Night

    by Kathryn Howard July 2018

    Here at AQUA, we spend a lot of time discussing the in's and outs of your work life, but what about life outside of work? On our Facebook page, we asked you to tell us about the hobbies and passions you enjoy off the clock. We got a wave of responses that included everything from motorcycling to music to statue making!

    Have a hobby you'd like to share? Send photos to

  • ASP Continues Impressive Growth

    by AQUA Editors July 2018

    America’s Swimming Pool Company recently announced that it has awarded franchise rights to its 100th franchise owner — a lofty milestone for the company, which has been establishing franchises since 2005.

    “Hitting the 100th franchise owner mark is a significant milestone and a huge achievement for our company,” founder Stewart Vernon says. “The franchise development team at corporate does a great job with getting new owners interested in our unique franchise model, but the best...

  • A High-Scoring Approach To Generating Leads

    by Cailley Hammel July 2018

    Let's face it: Lead generation can be a slog. While passive strategies like word-of-mouth are quite effective, lead generation often takes work. It's passing out business cards, sending direct mail to homeowners in your area, canvassing the neighborhood and setting up shop at home shows.

    Then there's the other side of the coin: following up on leads. If you've had a particularly strong home show, for example, you might have dozens of leads to sift through. With limited time and...

  • The Spa Industry's Best-Kept Secret?

    by Cailley Hammel July 2018

    The rotomolded spa is somewhat of a black sheep in the hot tub industry. In a glistening showroom, rotomolds don't necessarily have the luster and curb appeal of their acrylic siblings. They often lack the luxe features customers love. And their entry-level price points don't turn the same profit (or commission) as, say, a high-end acrylic.

    "I've been in the business doing shows for 20 years. And I run into old friends of mine that I haven't seen in a long time, and they laugh at...

  • Registration Open for 2018 PSP Expo

    by AQUA Editors June 2018

    Registration has officially opened for the 2018 International Pool | Spa | Patio Expo, which returns to Las Vegas, Nev., for the first time since 2015. The exposition, sponsored by The Association of Pool & Spa Professionals, will be held October 31 to November 2 at Mandalay Bay Convention Center in Bayside Halls D-F.

    Pre-conference, which includes certifications programs offered by APSP, Genesis, National Swimming Pool...

  • Water Balance Indexes

    by APSP Recreational Water Quality Committee (RWQC) June 2018

    In order to produce the best pool and spa water we can, we use water balance indexes as tools to help predict whether water will deposit or dissolve calcium carbonate; or in other words, whether water tends toward the formation of scale, or tends to be aggressive.

    These water balance indexes used by the swimming pool/spa industry are not guides for proper sanitizing or for human health and safety issues. Instead, they are an indication of calcium carbonate solubility and its effect...

  • Retailers: How to Crush This Pool Season

    by Donny Cislo June 2018

    Pool season is in full swing, but it’s never too late for retailers to see their profits grow. The key is less about changing what you’re doing and more about improving how you’re doing it. Through savvy retail execution and delivering an unbeatable shopping experience, brick-and-mortar retailers can overcome traditional retail rivals and combat online competitors to take their business to the next level.


    With so many movie streaming services out there,...