• How to Sell Hot Tubs Through Social Media

    by Dana Robinson August 2018

    Believe it or not, social media outlets aren’t just for posting vacation pictures and making people feel uncomfortable with your political rants. It’s been proven time and time again that these social vehicles can also help you sell more products and improve customer engagement, which can set you up for improved sales in years to come.

    We’ve turned to the experts to explore the social media secrets that can help hot tub dealers move more of those big, bubbling gateways to relaxation...

  • Q&A with POOLCORP CEO Manny Perez de la Mesa

    by AQUA Editors August 2018

    Competition from the internet and big box stores has long been a concern among many industry professionals, particularly retailers and service/repair technicians. Some allege the playing field is not level, with major distributors and manufacturers selling products directly to the public...

  • What Mickey Mouse Can Teach You About Customer Service

    by John Tschohl August 2018

    Have you ever heard of Disney World’s reputation for exceptional customer service? Empowerment is a religion there. Employees are thoroughly trained and then told that they have the authority — it has been delegated to them — to do whatever is necessary to deal with problems on the spot in order to make customers happy. Their core values stack up with other great companies like Amazon’s “customer obsession,” Apple’s “insanely great customer service” or Starbucks’ motto, “Creating a culture...

  • APSP University Announces 2018 PSP Expo Course Lineup

    by AQUA Editors August 2018

    The Association of Pool & Spa Professionals announces its education lineup for pool and spa builders, designers, service providers and retailers at the 2018 International Pool | Spa | Patio Expo Oct. 28 to Nov. 3 at the Mandalay Bay Convention Center in Las Vegas.
    APSP University Certification Courses offered include:
    PSCC Pool & Spa Construction...

  • Building an Unforgettable Store

    by Cailley Hammel August 2018

    For several years now, trade shows seminars, trade publications (ours included) and others have trumpeted the same message: Experiential retail is the present and future of brick-and-mortar retail.

    Translating that concept to your showroom, however, is easier said than done. Just ask David Isaacs, the third-generation owner of Isaacs Pools and Spas in Johnson City, Tenn. Over the course of just a few months, Isaacs executed a comprehensive redesign of his 8,000-square-foot showroom...

  • Manny Perez de la Mesa Retiring from POOLCORP

    by AQUA Editors July 2018

    After nearly 20 years with the company, Manny Perez de la Mesa will retire from his position as CEO of POOLCORP at the end of the year. The board of directors has appointed Peter Arvan, the company's current executive vice president and COO, to take over as the new CEO. While he is stepping down from his role, Perez de la Mesa will remain with POOLCORP as vice chairman of the board of directors.

    "The Board, working closely with Manny, has developed and executed a comprehensive...

  • Amazon Launches Part Finder Image Search

    by Barrett Kilmer July 2018

    Customers will be able to take a picture of a fastener, and Amazon will identify and send it.

    Online retail giant Amazon is rolling out a new smartphone app called Part Finder, which will allow users to order small parts such as screws, nuts, bolts and other fasteners without a trip to the hardware store. The computer-vision technology behind the new app can identify more than 100 types of fasteners and will allow Amazon to tap into a market that had eluded it.


  • The Sales Winning Game

    by Mario Rossetti July 2018

    Win, win, win. That’s what it seems to be all about: winning at sales. All you have to do is check out the titles for sales in your local bookstore and you’ll find all about winning. Not too long ago most of the sales books topics were centered on winning at the "sales game," as it was called. Winning seems to be the mantra for the salesperson. There are even books that declare how to be victorious at sales. Victorious!

    How about win-win?

    For salespeople who eventually...

  • Pools by Day, Fun by Night

    by Kathryn Howard July 2018

    Here at AQUA, we spend a lot of time discussing the in's and outs of your work life, but what about life outside of work? On our Facebook page, we asked you to tell us about the hobbies and passions you enjoy off the clock. We got a wave of responses that included everything from motorcycling to music to statue making!

    Have a hobby you'd like to share? Send photos to

  • ASP Continues Impressive Growth

    by AQUA Editors July 2018

    America’s Swimming Pool Company recently announced that it has awarded franchise rights to its 100th franchise owner — a lofty milestone for the company, which has been establishing franchises since 2005.

    “Hitting the 100th franchise owner mark is a significant milestone and a huge achievement for our company,” founder Stewart Vernon says. “The franchise development team at corporate does a great job with getting new owners interested in our unique franchise model, but the best...