• Can a Good Economy Be TOO Good?

    by Mario Rossetti May 2018

    What a difference a few months make. Prior to this past November we were suffering through a down economy that lasted for nearly the entire previous decade. ("Down" is a politically correct term. Actually, the economy was lousy, crummy, miserable — well, you remember.) However, after November everything changed — and quickly. To say that we’ve rebounded would be huge understatement. We are soaring and growing at a rate that most thought impossible just a few short months ago. But, can...

  • 4 Trends Specialty Retailers Need to Know

    by Ted Lawrence May 2018

    Specialty retail is an amazing market to be involved in. Pool and spa retailers are considered “specialty” since we focus on a particular niche of products and cater to the most coveted demographic in all of retail: the mass affluent and emerging affluent consumer.

    This demographic is one most industries strive to reach. Those who fall in this demo have an annual household income of over $75,000, with an average income of over $180,000, and are the target of every luxury brand that...

  • How to Deliver an Unmatched Customer Experience in the Digital Age

    by John Tschohl May 2018

    Creating highly engaged customers is forcing companies to provide their customers with a consistent experience whenever and wherever they need it...digitally. Did you know that highly engaged customers buy 90 percent more frequently, spend 60 percent more per purchase, and have three-times the annual value (compared to the average customer)? That’s a huge revenue opportunity you could be taking advantage of by digitally transforming your business!

    But, in order to deliver on a...

  • Retail Report 2018: Holding Steady

    by Cailley Hammel May 2018

    The retail landscape has evolved both dramatically and rapidly over the past several years. E-commerce giants like Amazon have continued to grow in influence and power, even expanding into brick-and-mortar formats. Consumers are more empowered than ever thanks to the internet and smart devices, which afford them the ability to perform extensive research and compare prices before (and even during) an in-store visit. Customer expectations are also higher than ever, with convenience becoming...

  • May 2018 New Spa and Pool Products

    by AQUA Editors May 2018

    Looking for new products? Look no further. Here we have a leak detector, a drowning alarm system and a spa cover/day bed, to name a few.



    Natural Chemistry

  • Aquatic Leaders Unite to Promote National Water Safety Month

    by AQUA Editors May 2018

    A coalition of water safety partners, including the American Red Cross, the Association of Pool & Spa Professionals, the National Recreation and Park Association, the World Waterpark Association and several other water safety groups, will work together to promote May as National Water Safety Month. National Water Safety Month is a campaign held during the month of May that raises awareness about water safety and highlights the importance pf public education regarding safer practices for...

  • The Big Green Egg Phenomenon

    by Kathryn Howard May 2018

    Do you know an EGGhead?

    It's not an insult, it's the designated name for a fan of the Big Green Egg, the kamado-style grill made by the company of the same name.

    EGGheads can be found around the world, from North America to South Africa, and range from casual grillers to professional chefs. They even have their own online forum where they exchange recipes and grilling techniques (

    In the real...

  • Research Finds Millennials Prefer Shopping at Brick-and-Mortar Stores

    by Kathryn Howard April 2018

    With millennials poised to seize control of the economy in just a few years, there’s good news for brick-and-mortar retailers: Millennials prefer shopping in physical stores. This is supported by two reports released by omnichannel analytics companies SmarterHQ and Euclid.

    According to Smarter HQ, 50 percent of millennials prefer shopping in physical stores. Euclid’s report is more optimistic: it finds 59 percent of millennials made a purchase from a physical store weekly — which is...

  • The AQUA 100 Returns!

    by AQUA Editors April 2018

    UPDATE: There are a little more than three months to go before the entry deadline. With the pool season winding down, why not get to work on your application today?

    For many years, AQUA magazine hosted the most prestigious pool and spa company award program in the industry, known as the AQUA 100. While that venerable award was sunsetted almost a decade ago, many companies still proudly display the AQUA 100 logo on their walls as a milestone accomplishment in their...

  • Retail Giants Turning to Private Label

    by Cailley Hammel April 2018

    Privately labeled products have long been a helpful tool for pool and spa retailers. First, name-brand alternatives are often cheaper, which make them appealing to price-focused consumers. Second, and more importantly, they provide a clear reason for customers to return to your store: “You can’t get this anywhere else.”

    According to Retail Dive, a news outlet for the...