• NESPA Names New Executive Director

    by AQUA Editors December 2017

    After a months-long search, NESPA announces its new executive director: Dominick Mondi.

    Currently, Mondi serves as president of the Associated Building Contractors, New Jersey Chapter, and previously held the position of executive director of the New Jersey Nursery and Landscape Association. He began his career as a landscape...

  • Retail Wisdom (From Other Retailers)

    by Mario Maichel December 2017

    Here's something that'll sound weird: I love retail, but I hate shopping.

    Let me explain: So much of shopping is a matter of checking off your to-do list, like picking up groceries or getting school supplies in fall. What thrills me about great retail is seeing businesses that excel at customer service and create an unforgettable experience — so much so that customers can't help but tell their friends. THAT is the goal.

    And the beautiful thing about the pool and spa industry...

  • Muscles in Hot Water

    by Alice Cunningham December 2017

    Sometimes the world brings you a gift. For those of us who advocate hot water wellness, the New York Times gave us an early Christmas present on November 1. In a wonderful article titled “Running a Marathon? Think Hot Tub, Not Ice Bath, Afterward,” the Times describes a recent study at the Karolinska Institute in Sweden that looked into the question of...

  • SURVEY: How Does Your Company Embrace the Holiday Spirit?

    by AQUA Editors December 2017

    It's December, which means Christmas is just days away. While we're all thinking about what to give to friends and family, business owners often think of what they can do as a company for their employees and the community at large.

    Do you organize a toy drive for Christmas? Collect donations?

    Do you give your employees a holiday bonus? Take them all out to the movies for the afternoon?

    We want to know what you do to keep the spirit bright. Tell us in this quick...

  • 3  Mistakes That Are Costing You Sales

    by Leon Rawitz November 2017

    In my previous AQUA Magazine article, I concluded after 20+ retail store visits in South Florida, Northern California and Phoenix, Ariz., that we were making it too easy for our valued customers to do business with online competitors. The reasons cited were:

    • Limited weekend hours on the most popular days for pool maintenance. Twenty percent of the visited stores had reduced Saturday hours (some
  • Sell the Products AROUND the Pool

    by Ted Lawrence November 2017

    Attention pool and spa retailers/builders looking for new revenue streams: Let's talk about complementary products.

    To be in the pool industry today means you need to look beyond the pool and consider yourself an outdoor living retailer or builder. This would include all items found around the pool. In...

  • Sponsored Video: Don’t Pay for Financing!

    by AQUA Editors November 2017

    At HFS Financial, we focus exclusively on making it easier for homeowners to make their backyard dreams a reality by providing loans for pools, outdoor kitchens, sunrooms and more.

    Are you looking to reach more customers and grow sales? Partnering with HFS Financial may be the answer.

    We have quick and easy dealer signup — no minimum volume requirements, no personal/business credit checks and no-cost financing for...

  • A Different Take on Traditional Marketing

    by Kevin Woodhurst November 2017

    In my last blog post, I discussed business development and how, at the core, it’s really people development. This time around, we’ll look at how focusing on the human side of your operation directly impacts marketing.

    As we know, marketing is all about developing new opportunities, attracting new clients and amplifying messages that keep...

  • Picking Up the Pieces

    by AQUA Editors November 2017

    {bglink 3831}For a service technician, the automatic pool cleaner is one of the most essential tools of the trade. These little mechanical sidekicks help you multitask, saving you precious time on the job and allowing you to get to more jobs during the day (or just letting you knock off a little earlier). Entrepreneurial service techs find they also provide a path to a bigger paycheck, as homeowners love to have a cleaner pool without the extra work, making an APC sale a win-win for both...

  • Crazy Customers, Vol. II

    by AQUA Editors November 2017

    Last year, Merry Wise, longtime industry pro and friend of AQUA Magazine, wrote a story about the craziest customers she's ever experienced on the job. From lions and armadillos to a goth-inspired pool proposal, she's had quite a few wild customers on her hands.

    After the story ran, we had readers email us and reach out on Facebook with stories of their own.