• A High-Scoring Approach To Generating Leads

    by Cailley Hammel July 2018

    Let's face it: Lead generation can be a slog. While passive strategies like word-of-mouth are quite effective, lead generation often takes work. It's passing out business cards, sending direct mail to homeowners in your area, canvassing the neighborhood and setting up shop at home shows.

    Then there's the other side of the coin: following up on leads. If you've had a particularly strong home show, for example, you might have dozens of leads to sift through. With limited time and...

  • The Spa Industry's Best-Kept Secret?

    by Cailley Hammel July 2018

    The rotomolded spa is somewhat of a black sheep in the hot tub industry. In a glistening showroom, rotomolds don't necessarily have the luster and curb appeal of their acrylic siblings. They often lack the luxe features customers love. And their entry-level price points don't turn the same profit (or commission) as, say, a high-end acrylic.

    "I've been in the business doing shows for 20 years. And I run into old friends of mine that I haven't seen in a long time, and they laugh at...

  • Registration Open for 2018 PSP Expo

    by AQUA Editors June 2018

    Registration has officially opened for the 2018 International Pool | Spa | Patio Expo, which returns to Las Vegas, Nev., for the first time since 2015. The exposition, sponsored by The Association of Pool & Spa Professionals, will be held October 31 to November 2 at Mandalay Bay Convention Center in Bayside Halls D-F.

    Pre-conference, which includes certifications programs offered by APSP, Genesis, National Swimming Pool...

  • Water Balance Indexes

    by APSP Recreational Water Quality Committee (RWQC) June 2018

    In order to produce the best pool and spa water we can, we use water balance indexes as tools to help predict whether water will deposit or dissolve calcium carbonate; or in other words, whether water tends toward the formation of scale, or tends to be aggressive.

    These water balance indexes used by the swimming pool/spa industry are not guides for proper sanitizing or for human health and safety issues. Instead, they are an indication of calcium carbonate solubility and its effect...

  • Retailers: How to Crush This Pool Season

    by Donny Cislo June 2018

    Pool season is in full swing, but it’s never too late for retailers to see their profits grow. The key is less about changing what you’re doing and more about improving how you’re doing it. Through savvy retail execution and delivering an unbeatable shopping experience, brick-and-mortar retailers can overcome traditional retail rivals and combat online competitors to take their business to the next level.


    With so many movie streaming services out there,...

  • How to Keep Employees Motivated

    by Erik Taylor June 2018

    This regularly recurring column is brought to you by APSP’s Manufacturers Council, featuring hot issues impacting today’s industry, business insights and tips you can use to enhance your personal development and business success.

    There are few things that better affirm how your business is run than when someone from another company asks for a job because they’ve heard how well your employees are treated. If you’re worried your employees are starting to slack and lower the...

  • Swim Spas: A Market in Motion

    by Eric Herman June 2018

    Swim spas occupy an interesting niche in the pool and spa industry. The category serves as an alternative to both traditional swimming pools and hot tubs, a hybridization that opens up a new set of potential customers.

    At the same time, successfully marketing and selling swim spas can be challenging in the way they require both a new level of product knowledge and an understanding of homeowners who are looking for the ability to swim and exercise in limited space.

    To explore...

  • How Liquid Solar Covers Can Extend the Swim Season

    by AQUA Editors May 2018

    Water is a precious resource that we all must work to preserve. Taking steps to reduce evaporation conserves water in backyard pools by reducing how much water you need to add to "top off" a pool. One way you can do this is by recommending your customers add a liquid solar cover product to their pool maintenance program.

    Despite the name, liquid solar covers do not heat the pool themselves. (Technically, they're classified as "evaporation suppressants.") They do, however, prevent...

  • Looking Beyond National Drowning Prevention Month

    by Eric Herman May 2018

    It’s no secret the pool and spa industry has long had a problematic relationship with safety issues. On one hand, professionals and organizations consistently demonstrate their commitment to safety, especially drowning prevention, by way of their rhetoric, promotion of layers of protection and often by donating to organizations such as the National Drowning Prevention Association and others. On the other hand, there’s often an aversion to talking about safety with consumers.


  • Digital Wallets Will be the Norm for Generation Z

    by Kathryn Howard May 2018

    While millennials came of age when smartphones were first introduced in the mid-aughts, their younger counterparts in Generation Z had smartphones as early as elementary school. It’s no surprise that they’re using smartphones for everything — including their wallets.

    The number of consumers using digital wallet services like Apple Pay and Venmo is growing. According to Juniper Research, users will rise to 2.1 billion by next year — a 30 percent growth from the 1.6 billion consumers...