RECENT ARTICLES
  • Build A Package Pool in Just a Few Clicks

    by Eric Herman April 2018

    Online shopping has transformed the way consumers behave. The combination of instantaneous access to product information and reviews, combined with the ability to purchase virtually anything you want in a matter of seconds, has created an unprecedented level of consumer empowerment. The numbers are impressive: According to digitalcommerce360.com, e-commerce sales reached $400-billion in 2016, growing 15.6 percent from 2015....

  • A Big Announcement from AQUA

    by Scott Webb April 2018

    Years ago in the pool and spa industry, there was a prestigious award program for pool and spa companies known as the AQUA 100. Membership was restricted to companies that could demonstrate excellence in areas such as customer service, product knowledge, store design, marketing and promotion.

    The goal was to foster professionalism and commercial distinction in the pool and spa industry by shining a light on some of the industry’s best examples. At the same time, members of the AQUA...

  • Hayward Acquires pHin Parent Company

    by AQUA Editors April 2018

    Hayward Industries announces it has acquired ConnectedYard, Inc. ConnectedYard is the company behind the pHin Smart Water Care solution, which combines a Wi-Fi-enabled smart monitor and mobile app that monitors pool and hot tub water chemistry and temperature 24/7, notifying customers via smartphone when they need to balance the water.

    RELATED:pHin: Here to Stay

    "The pHin Water Care solution is an...

  • The Evolution of Package-Pool Marketing

    by Eric Herman April 2018

    Package pools have come a long way in recent years. As has been widely reported in AQUA and elsewhere, package pools have evolved to the point where they offer most of the same features available in custom concrete pools. And many dealers offering package pools have moved into the total backyard business, offering luxury amenities such as custom hardscape, outdoor kitchens and shade structures.

    As the product and distribution continue to evolve, marketing and advertising have been...

  • The Wellness First Approach

    by Cailley Hammel April 2018

    For many on Long Island, the phrase "hot tub" is synonymous with Ocean Spray Hot Tubs & Saunas. (It's only natural when your business has been around nearly 40 years.)

    However, for the last year and a half, the Ocean Spray team has made a collective, concerted effort to change what people think of when they think of the company. Instead of "hot tubs," they're going for "wellness."

    According to Marketing Director Kristy Verity, the shift was inspired by Watkins' rebrand...

  • Inspiration for a Retail Destination

    by Kathryn Howard March 2018

    You've heard it countless times: If you want your retail store to stand out from the competition, you have to make your store into an experience that customers can't get elsewhere.

    Easier said than done, right? It's hard to take that sentiment and turn it into actionable steps. But you can start today by learning from those who stood in your shoes — and eventually mastered what you're trying to achieve.

    RELATED:

  • 2018 Outdoor Living Product Roundup

    by AQUA Editors March 2018

    We’ve said it before and we’ll say it again: Outdoor living should be a important part of your business. According to the 2017 Houzz Landscape Study, only 6 percent of homeowners (specifically, homeowners who had an outdoor project either planned, in progress or completed) were planning on a pool for the backyard. Compare that to a patio/terrace, which was the most popular outdoor project at 39 percent.

    Pool and spa retailers and builders should see a lot of promise in those...

  • "Alexa, Turn My Pool On!"

    by Scott Webb March 2018

    Advances in home automation have accelerated in recent years, as the idea of buying products to automatically perform tasks around the home has caught on, especially with younger homeowners. Alongside this movement has been the rapid growth of intelligent voice command devices such as Amazon Echo and Google Home, which can be used to control a "smart" home.

    Voice command devices now direct the performance of a vast array of mundane, traditional home tasks — everything from adjusting...

  • How to Hire a Hero

    by Rudy Stankowitz March 2018

    "Echo Tango Suitcase and I'm back on the block. Meeting is at 0900 hours. Into my good civvies and I am Oscar Tango Mike."

    You have two candidates waiting for interviews, though you only scheduled one at a time and thirty minutes apart. One is sitting thumbing through a copy of AQUA Magazine, the other stands even though an empty seat is available. This individual not only stands, but also stands out. Perfect posture and arms crossed, the veteran has his/her back six inches off the...

  • The Hard Truths About Attracting New Talent to the Pool Industry

    by Leon Rawitz March 2018

    Last year, industry marketing consultant Leon Rawitz traveled to major pool and spa commerce centers across the U.S. to get a firsthand look at the state of retail. In the October 2017 issue, he wrote about several of his findings. (See "Winning Against Online Merchants.") Here, he shares his insights on the labor crunch in the pool and spa industry.

    Any discussion regarding attracting and...