RECENT ARTICLES
  • Winning Against Online Merchants

    by Leon Rawitz October 2017

    Ask most swimming pool retailers what their No. 1 business concern is, and the overwhelming majority will answer, “Price competition from the internet!” It’s the cause of deep anxiety, particularly when even your most “loyal” customers who have done business with you for years privately price-shop you against your online competition. And while I don’t mean to underscore the significance of this concern (which I will address shortly), I’m convinced after coast-to-coast retail visits last...

  • Reputation Beacon: A Mobile App That Tracks Online Reviews

    by AQUA Editors September 2017

    Online reviews are an important part of any small business. But as any pool/spa pro knows, there’s so many sites to keep track of. To help make reputation management easy and efficient, a new mobile app called Reputation Beacon consolidates online reviews from Facebook, Google, HomeAdvisor, Angie’s List and the BBB into one place for easy monitoring.

    The app was developed by contractors who know from experience just how time-consuming reputation management can...

  • Voting Deadline For National Service Contest Nears

    by AQUA Editors September 2017

    Voting for the annual Pleatco Perfect Pool Guy & Gal Contest closes this weekend on October 1. The award, now in its 10th year, honors great pool and spa service technicians across the country, extending as far as Canada and Europe.

    The Pleatco Perfect Pool Guy & Gal Contest originated in 2008, and the prize has grown to include a trip for two to the International Pool | Spa | Patio Expo held in Orlando, free enrollment in the GENESIS Basic Pool Construction course ($5,000...

  • Common Misconceptions About the Pool and Spa Industry

    by Steve Goodale September 2017

    Swimming pool and spa owners often make assumptions about the pool and spa industry and its workers that actually contribute to their negative experiences of pool ownership. Obviously, those who are willing to take on the financial burden of pool ownership see the value and benefit in having their own pool. But despite...

  • CMP Acquires DEL Ozone

    by AQUA Editors September 2017

    Custom Molded Products is broadening its product portfolio by acquiring DEL Ozone, a move that pushes CMP into the ozone and UV categories.

    According to a statement released by CMP, the acquisition will allow CMP — which specializes in spa jets, water features, LED products, VGB drains and more — to leverage combined resources for a broader, more innovative product selection and better customer service.

    “This will be a great benefit for both CMP and DEL Ozone customers,”...

  • CPSA Ends Affiliation with APSP

    by AQUA Editors September 2017

    The California Pool and Spa Association has announced it is terminating its affiliation agreement with the Association of Pool and Spa Professionals. The two organizations began their affiliation in the drought and subsequent water crisis of 2016 in California.
     
    “When California faced a historic, five-year drought, CPSA led the effort to defend our industry and members against unwarranted regulations proposed in cities and districts throughout California that would have destroyed...

  • Southeast Pool & Spa Show Changes 2018 Show Dates

    by AQUA Editors September 2017

    To prevent a conflict with Orlando’s Everything Under the Sun Expo, the Southeast Pool & Spa Show is moving it 2018 show dates. Per the announcement:

    “It was recently brought to our attention that the Florida Show had to move their show dates to one week earlier for 2018. By doing this, the show overlapped with the Southeast Show in Nashville. While we don't feel it would affect the attendees, we do recognize that it could affect some vendors. After reaching out to a number of...

  • Texas Strong

    by Merry Wise September 2017

    It’s hard to watch helplessly as rain pours in sheets outside your window, and the TV is showing homes of strangers, family, friends and customers threatened by massive destruction and floods.  Yet all of us in the pool industry in Texas have experienced the destruction of Hurricane Harvey, some of us personally experiencing heartbreaking loss, others blessed with little or no damage but hurting for our fellow Texans and for our neighbors in Florida and other states as well.

    Most of...

  • September 2017 New Spa and Pool Products

    by AQUA Editors September 2017

    Itching to try new products? Take a look at the newest industry products below, including a new vinyl liner pattern, a refillable chemical dispensing system, a heater and more.

    Cordelia
    Cordelia's Premium Pool Shock is designed to work in tandem with Cordelia's full line of saltwater pool...

  • The IHTA of APSP: Fighting Legislation, Seeking Participation

    by Barrett Kilmer September 2017

    Last April, after a winter of heavy snowfall in the Sierras and a soggy spring, Governor Jerry Brown declared an end to the drought emergency that had crippled California for four years.

    "Thank God for the rain," says Mike Dunn, executive vice president for Watkins Wellness in Vista, Calif., and member of the Strategic Leadership Team of the International Hot Tub Association of APSP. "Over the last few years, we've fought battle after battle over the drought. Cities would say,...