• All Eyes on A.C.

    by AQUA Editors January 2019

    Winter is peak show season for industry pros, and one of the biggest shows of the year is near at hand: The Pool & Spa Show in Atlantic City. The show, organized by the Northeast Spa and Pool Association, is expected to be as exciting as ever, with more than 100 seminars, 400+ exhibitors and 100,000 square feet of exhibit space — so be sure to pack some comfortable shoes, because you’ll be doing a lot of walking.

    The Pool & Spa Show has impressed attendees in recent years...

  • What Makes a Top-Notch Salesperson?

    by AQUA Editors January 2019

    Salespeople are the backbone of the pool and spa industry. Without sales, what is there to build or service?

    That said, every salesperson is different — think of a used car salesperson versus a Lexus salesperson. The goal is the same, but the path to getting there is quite different for both sides. The same is true of pool and spa sales: everyone does it a little differently.

    So what makes...

  • The Secret Life of Biofilm

    by Eric Herman January 2019

    Although most people in the industry have heard of it, few know the risks and mysteries of biofilm.

    Biofilm is almost everywhere. According to scientists who study it, wherever there's water, nutrients and a surface, biofilm is likely to form.

    It exists in rivers, streams, lakes, ponds and oceans. It forms in all types of manmade water systems, from public utilities to factories, hospitals, dentist offices, dishwashers, cooling towers, washing machines, air conditioners and...

  • Big Goals, Small Goals

    by Daniel Seeger January 2019

    Setting goals one of the most fundamental parts of running a successful business — and it's an especially important tool for managing staff members. Beyond the obvious benefit of giving everyone in your company something to strive for, strategic goal setting is one the best ways to communicate your priorities. But there are also challenges in laying out goals for a whole organization. For example, there's the dilemma that has divided management gurus for ages: Should goals be so significant...

  • Honoring an Industry Stalwart

    by Eric Herman January 2019

    When Paulette Pitrak, a small woman with a giant personality, passed away in November 2016, the industry lost one of its most dogged proponents of quality education, volunteerism and effective government relations.

    To honor her memory and legacy, NESPA has dedicated the training room at the association’s headquarters in Hamilton, N.J., in her name. Now called the Paulette Pitrak Training Room, the hands-on educational space was extensively renovated with state-of-the-art...

  • 15 Lessons All Service Techs Learn in the Field

    by Steve Goodale January 2019

    As with anything, there's an impressive learning curve when it comes to the pool and spa industry. There's the technical side, like learning the nuances of water chemistry and the equipment pad, but there's also a host of lessons you simply won't learn in a classroom.

    That's where I come in. To better prepare up-and-coming service techs for the wild adventure that is pool service, I put together a list of just some things you'll come to learn on your route.

  • Building an Email List in 2019

    by Chet Thornberry and Ken Massa January 2019

    You're most likely well aware of the basic email marketing concept. If you aren't, here's a simple, watered-down version: The goal of email marketing is to build a list of email addresses, including past, current and potential customers, which is used to send newsletters, discounts or general sales offers with a goal of gaining new business.

    Most of you already do that, which is great. But...that's just scratching the surface of what your email list can do. Here, we will share a...

  • How to Calculate Pool Volume Using Only Chemistry

    by Kim Skinner and Que Hales January 2019

    When measuring the volume of a pool, it's common to turn to calculations based on square footage and depth. That's a perfectly fine method...for pools that are traditionally shaped. However, when you encounter a pool that falls outside of the normal array of pool shapes, you can turn to a chemical method to measure volume.

    All you need is an alkalinity test kit, sodium bicarbonate or muriatic acid, and the formula. In short, this method involves adding a specific amount of acid or...

  • Creating a Sound Experience

    by Eric Herman January 2019

    Outdoor sound systems are fun. Whether you're playing Bach or the Beatles, hip-hop or country, incorporating sound adds an enjoyable dimension to almost any space.

    Like fire features, outdoor kitchens and lighting, sound systems are a natural fit for the backyard. However, they are often overlooked in the design process. MSE Audio, a maker of sound equipment for both indoors and outdoors, is taking on the professional aquatic/ landscape market with a host of products designed to...

  • A Holiday Homily: The Gift of Gratitude

    by Eric Herman December 2018

    What’s your favorite part of the holidays? Is it the chance to spend time with loved ones and shower them with presents, food and affection? Is it the religious and spiritual observances many value so deeply? Is it found in the traditions we observe, or simply the opportunity to take a break? 

    For my humble part, I appreciate and treasure all of those glad tidings, but there’s a facet of the holiday experience that I find of even greater significance. In a word, my favorite part of...