RECENT ARTICLES
  • Free to Soar

    by Abigail Carpenter October 2018

    While on a family vacation, Morgan Hartman, who was born with cognitive and physical disabilities, went to engage with children in a hotel swimming pool. At the time, she was 12 years old but had the cognitive capability of a young child. She approached...

  • Pool Chemistry Training Institute Hits High Notes

    by Eric Herman October 2018

    This past Saturday, Sept. 29, I had the pleasure of attending a daylong chemistry class in Sacramento, Calif., presented by my long-time friends and associates Robert Lowry and Greg Garrett. Suffice to say, it was a day very well spent.

    Last year, the pair teamed up to establish the Pool Chemistry Training Institute, which is based largely on chemistry manuals authored by Lowry for IPSSA. Both men are...

  • Zodiac Pulls Jandy Products from E-Commerce Sites

    by Eric Herman October 2018

    In a bold move that could have far-reaching impact on the way many dealers in the pool and spa industry do business, Zodiac Pool Systems has announced that it is prohibiting internet sales for the Jandy Pro Series, a line that includes more than 400 products.

    In a Sept. 28 press release, Zodiac announced that the change is a continuation of its “trade series policy” it established in 2014, in which the company altered its warranty program in favor of the trade. The new policy, which...

  • How a Trust Can Protect a Pool Business

    by Phillip M. Perry October 2018

    James has run a successful pool business for over three decades. Things are going great, but he worries about the future. What if he were to suffer a sudden decline in health, like a stroke or heart attack? What about when he passes — how can he help ensure the wealth he’s built in the business is distributed to his children without squabbling? What about other threats, like lawsuits?

    If he should suddenly become incapacitated, who will run the enterprise for the benefit of his wife...

  • How to Measure Social Media Marketing

    by Barrett Kilmer September 2018

    Ask anyone involved in advertising, marketing or public relations what the hardest part of their jobs is, and it won’t take long for them to mention measuring success. If a customer has a single ad playing on the radio during rush hour and sales go up, even an intern can write a report detailing the campaign’s worth. But it’s usually not that simple.

    Hot tub dealers, for example, might advertise on radio and television, send direct mail to targeted customers, put inserts into Sunday...

  • Is Wellness Working?

    by Eric Herman September 2018

    Back in 2016, spa manufacturing giant Watkins changed its name to Watkins Wellness. It was an attention-getting move that not only demonstrated the company's commitment to the wellness message, but was also in many ways...

  • Swimming Pools: Gone to the Dogs

    by Dana Robinson September 2018

    Most people who invest in a backyard pool have done so for two reasons. 1) They love entertaining and being outdoors. 2) The pool is a great place to spend time with family — and sometimes, those family members are of the four-legged variety.

    Many people consider their pets to be full-fledged members of the family, with all the rights and privileges thereof. That includes a seat in the car on family vacations, annual birthday celebrations (complete with bone-shaped birthday cakes)...

  • Winterizing Inground Pools, Step by Step

    by APSP Recreational Water Quality Committee (RWQC) September 2018

    The winterizing process is different for just about everyone. It can differ based on your geographic location, which can dictate when winterizing season begins, the types of pools you'll service, the maintenance required during the off-season and more.

    However you manage the winterizing process in your area, the goal is the same for everyone: protecting pools from damage to the equipment, interior finish, plumbing, tile and structure that can result from freezing...

  • The AQUA Truck & Van Contest Returns

    by AQUA Editors September 2018

    After sharing the winners of the first-ever Truck & Van contest, we were flooded with feedback. In particular: “When is this contest coming back so I can enter?”

    Now, in fact — we’re excited to announce we’re bringing the Truck & Van contest back for another spin.

    This year, entries will be accepted on a rolling basis through June 1, 2019. (If you're planning a wrap redesign sometime this...

  • New Mini-Movie Promotes Trade and Technical Careers

    by AQUA Editors September 2018

    For a generation kids have been told they had to go to college to get a good job. Technical schools rebranded themselves as colleges, and hard trade skills and job experience were de-emphasized in favor of classroom instruction and theory. But as pool and spa professionals know, there are good careers in the trades, and if more people knew about the potential more would be choosing that path. The problem is that too few do, as anyone who has problems finding good help knows all too well.